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Real Estate · head to head

Placester vs Sell.Do

Placester logo

Placester

Real Estate

Website builder for individual real estate agents and brokerages, notable as the sole website provider for the National Association of Realtors REALTOR Benefits Program

From
On request
Rated
-
Full reviewWebsite
Sell.Do logo

Sell.Do

Real Estate

Indian real estate CRM covering enquiry to registration, including unit inventory and post-sales collections

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Placester exact pricing is not consistently published and varies by MLS region and plan, so agents need to confirm current cost directly rather than rely on third-party comparison figures.; Sell.Do no pricing is published, and the quote stacks a per-user fee with usage-billed AI, WhatsApp, SMS and telephony volumes, so the monthly bill is variable and hard to budget in advance.
  • They diverge on capability: Placester covers IDX property search, Sell.Do covers Lead aggregation.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Placester and Sell.Do actually diverge.

Attributes where Placester and Sell.Do differ
AttributePlacesterSell.Do
PlatformsWebWeb, iOS, Android

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Real Estate).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Placester

  • IDX property search
  • Lead capture forms
  • AI site generation
  • NAR REALTOR Benefits access
  • Templates and customisation
  • SEO and blogging tools

Only in Sell.Do

  • Lead aggregation
  • Telephony and call analysis
  • Unit inventory
  • Site visit management
  • Booking and agreement
  • Post-sales collections
  • Channel partner portal
  • Jarvis AI scoring

What people use each for

The jobs each tool is most often brought in to do.

Placester

  • An individual agent wanting an IDX-compliant website without a custom build or web developernot Sell.Do
  • A NAR member wanting to access Placester through the REALTOR Benefits Program rather than a separate paid vendornot Sell.Do
  • A small brokerage needing consistent branded websites across multiple agentsnot Sell.Do
  • An agent wanting a fast, AI-assisted website setup rather than a fully custom design processnot Sell.Do

Sell.Do

  • An Indian residential developer whose bookings are tracked in a CRM but whose collections still live in Excelnot Placester
  • A developer running channel partner networks that must attribute a sale and a commission to the right partner months after the enquirynot Placester
  • A sales team buying leads from multiple portals and paid campaigns who cannot currently tell which source produces site visits rather than clicksnot Placester
  • A project launch where unit inventory must be visible and blockable live across a large sales floornot Placester

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Placester

  • Exact pricing is not consistently published and varies by MLS region and plan, so agents need to confirm current cost directly rather than rely on third-party comparison figures.
  • As a generalist website builder for a broad agent market, it lacks the depth of specialist real estate marketing platforms once an agent needs advanced automation.
  • It is a residential agent tool, not a CRE data or listings product, so it should not be confused with commercial real estate platforms like CoStar or CREXi despite operating in the same broad real estate software sector.
  • IDX feed reliability and MLS coverage depend on regional data agreements, and gaps or delays in feed updates are outside Placester direct control.
  • Being the default NAR-affiliated provider can create an incumbency effect where agents adopt it by default through benefits access rather than because it was actively evaluated against alternatives.

Sell.Do

  • No pricing is published, and the quote stacks a per-user fee with usage-billed AI, WhatsApp, SMS and telephony volumes, so the monthly bill is variable and hard to budget in advance.
  • The five-user minimum means small brokerages pay for seats they do not use.
  • Aurum PropTech now holds a majority stake of roughly 84 per cent, so product direction serves a listed parent with a wide proptech portfolio, and buyers should get roadmap and data-portability commitments in writing.
  • The product is written around Indian property practice, portals and payment structures, so it has little application outside India and no meaningful presence in other markets.
  • Deep configuration of inventory, price lists and approval workflow is required before go-live, so implementation is measured in weeks and depends on vendor availability rather than self-service setup.

Pricing, plan by plan

Placester

On request
  • Placester$undefined/month
    • Pricing varies by plan and MLS/IDX region, confirm current rate directly
    • Some access available at reduced or no cost through NAR REALTOR Benefits eligibility

Sell.Do

On request
  • Sell.Do$undefined/month
    • Per active user per month, minimum five users
    • Core CRM or full suite with inventory, channel partner, post-sales modules
    • AI features such as lead scoring and voice agents billed as usage on top

Which should you pick?

Choose Placester if

  • You need idx property search.
  • You also want lead capture forms.
Placester review

Choose Sell.Do if

  • You need lead aggregation.
  • You work on Web, iOS, Android.
  • You also want telephony and call analysis.
Sell.Do review

Questions people ask

Is Placester or Sell.Do better?
Neither clearly leads. Placester starts at On request and Sell.Do at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Placester or Sell.Do?
Placester starts at On request and Sell.Do at On request.
Does Placester or Sell.Do run on more platforms?
Placester runs on Web. Sell.Do runs on Web, iOS, Android.
What is Placester best used for?
Placester is most often used for an individual agent wanting an idx-compliant website without a custom build or web developer, a nar member wanting to access placester through the realtor benefits program rather than a separate paid vendor, a small brokerage needing consistent branded websites across multiple agents, an agent wanting a fast, ai-assisted website setup rather than a fully custom design process. Of those, an individual agent wanting an idx-compliant website without a custom build or web developer and a nar member wanting to access placester through the realtor benefits program rather than a separate paid vendor are not what Sell.Do is typically brought in for.
What can Placester do that Sell.Do cannot?
Placester covers IDX property search, Lead capture forms, AI site generation, NAR REALTOR Benefits access. Sell.Do covers Lead aggregation, Telephony and call analysis, Unit inventory, Site visit management.

Answered from the vendors’ own pages

Placester: Is Placester a CRE product?

No, despite being grouped with commercial real estate platforms in some comparisons, Placester builds websites for individual residential agents, not commercial data or listings.

Sell.Do: Who owns Sell.Do?

Aurum PropTech, a company listed on the Indian exchanges, holds a majority stake of around 84 per cent after increasing its shareholding.

Placester: Is it free through NAR membership?

Some access is available at reduced or no cost through the REALTOR Benefits Program for eligible NAR members; confirm current terms directly as they can change.

Sell.Do: Does it handle post-booking collections?

Yes, construction-linked demand generation, receipts and outstanding follow-up are part of the product, which is the main reason developers choose it over a general CRM.

Placester: Does it include MLS data?

Yes, via IDX integration, pulling property search results from the relevant local MLS feed.

Sell.Do: What does it cost?

It is quote only, priced per active user per month with a five-user minimum, plus usage charges for AI, WhatsApp, SMS and telephony.

Sell.Do: Is it available outside India?

It is built for Indian property practice and portals. Buyers elsewhere will find the inventory, payment and compliance model does not match local process.

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