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SEO · head to head

Frase vs SE Ranking

Frase logo

Frase

SEO

AI content optimization and research tool for briefs, drafts, and SEO audits

From
$49/month
Rated
-
Full reviewWebsite
SE Ranking logo

SE Ranking

SEO

SEO and AI visibility platform with daily rank tracking, priced on published tiers plus per-unit extras

From
$129/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Frase the entry-level Starter plan is capped at a single seat and site, which limits it to solo users rather than small teams.; SE Ranking keyword allowances are counted as targets, keyword multiplied by search engine, so a set tracked across Google desktop and mobile consumes twice the allowance and a plan sized on a raw keyword count runs out early.
  • They diverge on capability: Frase covers Content briefs and outlines, SE Ranking covers Daily rank tracking.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Frase and SE Ranking actually diverge.

Attributes where Frase and SE Ranking differ
AttributeFraseSE Ranking
Starting price$49/month$129/month
Pricing modelsubscriptionPer month by tracked keywords and projects

Identical on both: free tier (No), platforms (web), user rating (Not yet rated), category (SEO).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Frase

  • Content briefs and outlines
  • AI article drafting
  • Content Guard monitoring
  • Content audits
  • CMS publishing
  • Internal linking suggestions

Only in SE Ranking

  • Daily rank tracking
  • Target-based keyword counting
  • Competitive and keyword research
  • Backlink research and monitoring
  • Website and on-page audit
  • On-page checker and SERP analyzer
  • AI search tracking
  • AI competitive research

What people use each for

The jobs each tool is most often brought in to do.

Frase

  • Building SEO content briefs from competitor researchnot SE Ranking
  • Drafting articles with AI assisted by SERP datanot SE Ranking
  • Monitoring published content for ranking drops via Content Guardnot SE Ranking
  • Auditing existing site content at scalenot SE Ranking

SE Ranking

  • Tracking daily keyword positions across up to 10 client projects on the entry plannot Frase
  • Auditing large sites, with 250,000 pages per month included on Core and 2 million on Growthnot Frase
  • Running SEO reporting for an agency that needs more than one manager seatnot Frase

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Frase

  • The entry-level Starter plan is capped at a single seat and site, which limits it to solo users rather than small teams.
  • Overage charges apply per extra article or audit page once monthly plan limits are exceeded on Professional and Scale.
  • Free trial features are limited to Professional-tier functionality for 7 days rather than reflecting the full product.

SE Ranking

  • Keyword allowances are counted as targets, keyword multiplied by search engine, so a set tracked across Google desktop and mobile consumes twice the allowance and a plan sized on a raw keyword count runs out early.
  • There is no free tier at all, only a 14-day trial, so evaluation is time-boxed rather than open-ended and comparison against Moz or Ahrefs free tools is not like for like.
  • Enterprise pricing is not published, so the only tier suited to large keyword volumes cannot be budgeted from the pricing page without contacting sales.
  • Core includes exactly one manager seat, so the second person needing full access means extra seats from 16 USD each or the jump to Growth at 279 USD.
  • Three of the add-ons, Agency Pack at 69 USD, the API at 45 USD and the discounted AI Search price, are available only on annual billing, so a monthly customer either pays more or commits for a year.
  • Audit capacity on Core is capped at 250,000 pages per project as well as per account, so a single large site consumes the whole allowance and leaves nothing for other projects that month.
  • Its keyword and backlink databases are smaller and less frequently refreshed than the Ahrefs first-party crawl, so it is a better tracking and reporting tool than a link discovery one.

Pricing, plan by plan

Frase

$49/month
  • Starter$49/month
    • 1 seat, 1 site
    • 10 articles/month
    • 50 audit pages/month
  • Professional$129/month
    • 3 seats, 5 sites
    • 40 articles/month
    • 250 audit pages/month
  • Scale$299/month
    • 5 seats, 10 domains
    • 100 articles/month
    • 1,000 audit pages/month
  • Enterprise$undefined/month
    • White-label portals
    • SSO/SAML
    • Dedicated account manager

SE Ranking

$129/month
  • Core$129/month
    • 103.20 USD per month billed annually, a 20 percent saving paid upfront
    • 10 projects and 1 manager seat
    • 2,000 daily keyword targets, counted as keyword times search engine
  • Growth$279/month
    • 223.20 USD per month billed annually, a 20 percent saving paid upfront
    • 30 projects and 3 manager seats
    • 5,000 daily keyword targets, 250 daily AI prompts, 15 AI research domains
  • Enterprise$undefined/month
    • Custom limits and pricing, quoted by sales
    • Flexible terms
    • Full API and advanced integrations
  • Extra capacity$undefined/month
    • Extra manager seats from 16 USD each
    • Extra tracked keywords from 22.40 USD on Core and from 32 USD on Growth
    • Extra business locations from 18.40 USD each

Which should you pick?

Choose Frase if

  • You need content briefs and outlines.
  • You work on web.
  • You also want ai article drafting.
Frase review

Choose SE Ranking if

  • You need daily rank tracking.
  • You also want target-based keyword counting.
SE Ranking review

Questions people ask

Is Frase or SE Ranking better?
Neither clearly leads. Frase starts at $49/month and SE Ranking at $129/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Frase or SE Ranking?
Frase starts at $49/month and SE Ranking at $129/month.
Does Frase or SE Ranking run on more platforms?
Frase runs on web. SE Ranking runs on Web.
What is Frase best used for?
Frase is most often used for building seo content briefs from competitor research, drafting articles with ai assisted by serp data, monitoring published content for ranking drops via content guard, auditing existing site content at scale. Of those, building seo content briefs from competitor research and drafting articles with ai assisted by serp data are not what SE Ranking is typically brought in for.
What can Frase do that SE Ranking cannot?
Frase covers Content briefs and outlines, AI article drafting, Content Guard monitoring, Content audits. SE Ranking covers Daily rank tracking, Target-based keyword counting, Competitive and keyword research, Backlink research and monitoring.

Answered from the vendors’ own pages

Frase: What does Frase cost?

Plans run Starter at $49/month, Professional at $129/month, and Scale at $299/month billed monthly, with cheaper annual rates and a custom Enterprise tier.

Source
SE Ranking: How much does SE Ranking cost?

Core is 129 USD a month, or 103.20 USD a month billed annually. Growth is 279 USD a month, or 223.20 USD billed annually. Annual billing is a flat 20 percent saving charged upfront. Enterprise is quoted by sales.

Frase: Is there a free trial?

Frase offers a 7-day trial with Professional-level features and no credit card required.

Source
SE Ranking: How does the price change with keyword volume?

Core includes 2,000 daily keyword targets and Growth 5,000. Beyond that you buy extra keywords from 22.40 USD a month on Core and from 32 USD on Growth rather than being forced onto the next tier. A keyword is counted once per search engine, so thirty keywords across two engines uses sixty targets.

Frase: What happens if I exceed my plan's usage limits?

Professional and Scale plans support optional pay-as-you-go overages, disabled by default, charged per extra article or audit page beyond the monthly cap.

Source
SE Ranking: What is the difference between Core and Growth?

Growth triples projects to 30, raises daily keyword targets from 2,000 to 5,000 and prompts from 100 to 250, gives 3 manager seats instead of 1, lifts audit capacity from 250,000 to 2 million pages a month, raises on-page checks from 50 to 1,000, adds page changes monitoring, guest links, historical data across the project lifetime and dedicated support.

Frase: What does Frase integrate with?

Frase publishes content to WordPress, Webflow, Sanity, and Wix, or can host pages directly via its own FraseCMS.

Source
SE Ranking: Does SE Ranking have a free plan?

No. There is a 14-day trial with no credit card required, but no permanently free tier.

SE Ranking: What do the add-ons cost?

Agency Pack for white-label reporting and client seats is 69 USD a month on annual billing only. The AI Search toolkit is 89 USD monthly or 71.20 USD billed annually. The API add-on is 45 USD a month, annual billing only.

SE Ranking: Does it track rankings daily?

Yes, daily on both published tiers, through the full Google Top 100. Moz and Ahrefs both refresh rankings weekly.

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