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E-Commerce · head to head

Memberful vs Wix eCommerce

Memberful logo

Memberful

E-Commerce

Membership platform for creators to sell subscriptions, courses and gated content

From
$49/month
Rated
-
Full reviewWebsite
Wix eCommerce logo

Wix eCommerce

E-Commerce

Hosted website builder with a store module, using drag-and-drop layout rather than themes you can swap

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Wix eCommerce has a free tier, so it costs nothing to try first.
  • Each has a real cost: Memberful charges a 4.9% transaction fee on top of the flat monthly fee on the Standard plan.; Wix eCommerce a template cannot be changed once the site is built, because the layout is the site rather than a skin over content, so a redesign later means rebuilding every page instead of switching theme.
  • They diverge on capability: Memberful covers Membership checkout, Wix eCommerce covers Drag-and-drop editor.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Memberful and Wix eCommerce actually diverge.

Attributes where Memberful and Wix eCommerce differ
AttributeMemberfulWix eCommerce
Starting price$49/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
Platformsweb, apiWeb, iOS, Android
Founded20132006

Identical on both: user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Memberful

  • Membership checkout
  • Flexible subscriptions
  • Member management
  • Landing page builder
  • Dynamic paywalls
  • Third-party integrations

Only in Wix eCommerce

  • Drag-and-drop editor
  • Business plans with no commission
  • Wix Payments and third party gateways
  • Product catalogue and variants
  • Abandoned cart recovery
  • App Market
  • Velo
  • Wix Studio

What people use each for

The jobs each tool is most often brought in to do.

Memberful

  • Selling paid membership subscriptions from an existing websitenot Wix eCommerce
  • Gating podcast, newsletter or course content behind a paywallnot Wix eCommerce
  • Running a WordPress site with paid member-only contentnot Wix eCommerce
  • Offering one-time purchases alongside recurring membershipsnot Wix eCommerce

Wix eCommerce

  • A small business that wants a designed site and a shop without hiring a developernot Memberful
  • A studio or service business selling a handful of products alongside a content-led sitenot Memberful
  • A single-operator shop where visual control matters more than catalogue or fulfilment depthnot Memberful
  • A quick launch where the priority is being live this month rather than being portable in five yearsnot Memberful

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Memberful

  • Charges a 4.9% transaction fee on top of the flat monthly fee on the Standard plan.
  • Requires a separate Stripe account, adding setup complexity compared to all-in-one checkout platforms.
  • Lacks built-in course-hosting depth found in dedicated learning management platforms.
  • No free plan beyond the pre-launch trial period; charges begin once payments go live.

Wix eCommerce

  • A template cannot be changed once the site is built, because the layout is the site rather than a skin over content, so a redesign later means rebuilding every page instead of switching theme.
  • There is no site export, so leaving Wix means recreating pages, layout and navigation on the new platform and building the URL redirect map by hand, and merchants who discover this after cutover lose their search traffic while they work it out.
  • Velo code and installed apps only run inside Wix, so every hour of custom work and every app configuration is written off entirely if you migrate, which grows the switching cost the longer the site succeeds.
  • App Market add-ons carry their own monthly subscriptions, and a store running several of them for reviews, subscriptions, shipping rules and marketing can spend more each month on apps than on the Wix plan itself, which is a normal configuration rather than an unusual one.
  • Multi-currency, multi-region and tax handling are thinner than on platforms built for cross-border selling, so a merchant who starts selling into new territories tends to hit that ceiling before any other, and the fix is a replatform rather than a setting.

Pricing, plan by plan

Memberful

$49/month
  • Standard$49/month
    • 4.9% transaction fee
    • Full platform access
    • Free until you go live
  • Enterprise$undefined/mo
    • Custom volume-based rates
    • Premium services and success management
    • Dedicated migration support

Wix eCommerce

Free

No published plan breakdown. See the Wix eCommerce review.

Which should you pick?

Choose Memberful if

  • You need membership checkout.
  • You work on web, api.
  • You also want flexible subscriptions.
Memberful review

Choose Wix eCommerce if

  • You need drag-and-drop editor.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want business plans with no commission.
Wix eCommerce review

Questions people ask

Is Memberful or Wix eCommerce better?
Neither clearly leads. Memberful starts at $49/month and Wix eCommerce at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Memberful or Wix eCommerce?
Wix eCommerce has a free tier; the other does not. Paid plans start at $49/month for Memberful and Free for Wix eCommerce.
Does Memberful or Wix eCommerce run on more platforms?
Memberful runs on web, api. Wix eCommerce runs on Web, iOS, Android.
Can I use Wix eCommerce for free?
Yes. Wix eCommerce has a free tier, so you can try it without paying. Memberful starts at $49/month.
What is Memberful best used for?
Memberful is most often used for selling paid membership subscriptions from an existing website, gating podcast, newsletter or course content behind a paywall, running a wordpress site with paid member-only content, offering one-time purchases alongside recurring memberships. Of those, selling paid membership subscriptions from an existing website and gating podcast, newsletter or course content behind a paywall are not what Wix eCommerce is typically brought in for.
What can Memberful do that Wix eCommerce cannot?
Memberful covers Membership checkout, Flexible subscriptions, Member management, Landing page builder. Wix eCommerce covers Drag-and-drop editor, Business plans with no commission, Wix Payments and third party gateways, Product catalogue and variants.

Answered from the vendors’ own pages

Memberful: What does Memberful cost?

Memberful's Standard plan costs $49/month plus a 4.9% transaction fee, while larger organizations can get custom volume-based rates on the Enterprise plan.

Source
Wix eCommerce: Does Wix take a cut of my sales?

Not on paid Business plans. You still pay card processing fees to Wix Payments or to whichever supported gateway you use, so compare the processing rate rather than assuming zero cost.

Memberful: Is there a free plan, and what are its limits?

Memberful can be used for free while setting up a membership site, with no charges incurred until the creator goes live and starts accepting payments.

Source
Wix eCommerce: Can I change my template later?

No. The layout is the site rather than a swappable theme, so redesigning means rebuilding the pages. Treat the initial design decision as long-lived.

Memberful: What does Memberful integrate with?

Memberful integrates with WordPress, Mailchimp, Discord and Kit, among other tools, to connect membership data with existing sites and marketing systems.

Source
Wix eCommerce: Is Wix bad for SEO?

That criticism is largely out of date. Pages are server rendered and the SEO controls are adequate. The real search risk is migration, since there is no export and the redirect map has to be built manually.

Wix eCommerce: Can I export my site if I outgrow it?

Products and orders export as CSV. The site itself does not. Budget a full rebuild plus a redirect map if you move.

Wix eCommerce: Where do most merchants hit the ceiling?

Multi-currency and multi-region selling, and catalogue complexity. Both are thinner here than on platforms designed for cross-border trade.

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