Softwr

E-Commerce · head to head

Amazon Shopping vs Retail Pro

Amazon Shopping logo

Amazon Shopping

E-Commerce

Amazon's consumer marketplace app for browsing, buying and tracking orders

From
Free
Rated
-
Full reviewWebsite
Retail Pro logo

Retail Pro

E-Commerce

Comprehensive retail management software

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Amazon Shopping has a free tier, so it costs nothing to try first.
  • Each has a real cost: Amazon Shopping a significant share of listings are sold and shipped by third-party sellers, and counterfeit or mislabelled products from those sellers have been a well-documented, recurring problem that the platform does not fully prevent.; Retail Pro pricing details not disclosed; requires sales consultation
  • They diverge on capability: Amazon Shopping covers Product search and marketplace, Retail Pro covers Point of sale.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Amazon Shopping and Retail Pro actually diverge.

Attributes where Amazon Shopping and Retail Pro differ
AttributeAmazon ShoppingRetail Pro
Starting priceFreeOn request
Pricing modelFree to use; optional Prime subscription for fast shipping and bundled mediaUnknown
Free tierYesNo
PlatformsiOS, Android, WebiOS, Android, Windows
FoundedUnknown1988

Identical on both: user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amazon Shopping

  • Product search and marketplace
  • Prime shipping tiers
  • Order tracking and returns
  • Amazon Photos and Alexa integration
  • Sponsored product placement
  • Subscribe and Save

Only in Retail Pro

  • Point of sale
  • Inventory management
  • Customer database
  • Employee management
  • Sales analytics
  • Promotion management
  • Multi-store support
  • Reporting tools

What people use each for

The jobs each tool is most often brought in to do.

Amazon Shopping

  • A shopper comparing prices and reviews across a wide catalogue before buying from any retailernot Retail Pro
  • A Prime subscriber wanting fast, free shipping on eligible everyday purchasesnot Retail Pro
  • A household using Subscribe and Save to automate reordering of consumables at a discountnot Retail Pro
  • Someone managing Alexa devices, Prime Video and Amazon orders from a single accountnot Retail Pro

Retail Pro

  • Multi-location retail POS operations (1 to 250+ stores)not Amazon Shopping
  • Inventory management with serialized product trackingnot Amazon Shopping
  • Customer loyalty programs via AppCard integrationnot Amazon Shopping

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amazon Shopping

  • A significant share of listings are sold and shipped by third-party sellers, and counterfeit or mislabelled products from those sellers have been a well-documented, recurring problem that the platform does not fully prevent.
  • Search results and product pages mix paid sponsored placements with organic results, so the top listing for a search term is often an advertisement rather than the best-reviewed or cheapest option.
  • Fast, free shipping is effectively gated behind an Amazon Prime subscription, and the app's delivery estimates are designed to make non-Prime checkout feel slower and less attractive.
  • Returns and refund handling differ between Amazon-fulfilled and third-party-fulfilled orders, and a buyer often cannot tell which applies until after ordering.
  • Subscribe and Save and other recurring purchase features require active management to cancel, and abandoned subscriptions can result in ongoing charges for items no longer wanted.

Retail Pro

  • Pricing details not disclosed; requires sales consultation
  • No published technical requirements or system specifications
  • International deployment requires fiscal/tax compliance consultation per region

Pricing, plan by plan

Amazon Shopping

Free
  • Standard accountFree
    • Browsing and purchase without Prime
    • Standard, slower shipping speeds
    • No access to Prime Video, Prime Music or Prime delivery windows
  • Amazon Prime$14.99/month
    • Free fast shipping on eligible items
    • Access to Prime Video and Prime Music
    • Also offered as an annual plan at a discounted effective rate

Retail Pro

On request

No published plan breakdown. See the Retail Pro review.

Which should you pick?

Choose Amazon Shopping if

  • You need product search and marketplace.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want prime shipping tiers.
Amazon Shopping review

Choose Retail Pro if

  • You need point of sale.
  • You work on iOS, Android, Windows.
  • You also want inventory management.
Retail Pro review

Questions people ask

Is Amazon Shopping or Retail Pro better?
Neither clearly leads. Amazon Shopping starts at Free and Retail Pro at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amazon Shopping or Retail Pro?
Amazon Shopping has a free tier; the other does not. Paid plans start at Free for Amazon Shopping and On request for Retail Pro.
Does Amazon Shopping or Retail Pro run on more platforms?
Amazon Shopping runs on iOS, Android, Web. Retail Pro runs on iOS, Android, Windows.
Can I use Amazon Shopping for free?
Yes. Amazon Shopping has a free tier, so you can try it without paying. Retail Pro starts at On request.
What is Amazon Shopping best used for?
Amazon Shopping is most often used for a shopper comparing prices and reviews across a wide catalogue before buying from any retailer, a prime subscriber wanting fast, free shipping on eligible everyday purchases, a household using subscribe and save to automate reordering of consumables at a discount, someone managing alexa devices, prime video and amazon orders from a single account. Of those, a shopper comparing prices and reviews across a wide catalogue before buying from any retailer and a prime subscriber wanting fast, free shipping on eligible everyday purchases are not what Retail Pro is typically brought in for.
What can Amazon Shopping do that Retail Pro cannot?
Amazon Shopping covers Product search and marketplace, Prime shipping tiers, Order tracking and returns, Amazon Photos and Alexa integration. Retail Pro covers Point of sale, Inventory management, Customer database, Employee management.

Answered from the vendors’ own pages

Amazon Shopping: Do I need Amazon Prime to use the app?

No, browsing and ordering work without Prime, but fast free shipping, Prime Video and Prime Music all require the paid subscription.

Retail Pro: How much does Retail Pro cost?

Retail Pro does not publish specific pricing on its website. The company describes a 'Pay As You Grow' model but directs interested retailers to request a consultation or brochure to obtain actual pricing quotes customized to their business needs.

Source
Amazon Shopping: Are all products sold by Amazon itself?

No, a large proportion of listings are sold and sometimes shipped by third-party marketplace sellers, which affects returns and counterfeit risk.

Amazon Shopping: How can I tell if a listing is sold by Amazon or a third party?

Check the "Sold by" and "Fulfilled by" fields on the product page, which the app does not surface prominently in search results.

Share

Related pages

More on Amazon Shopping

More on Retail Pro

Keep looking

Other head to heads