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Software · head to head

ReferralCandy vs AnyTrack

ReferralCandy logo

ReferralCandy

Software

Customer referral program for e-commerce

From
Free
Rated
-
Full reviewWebsite
AnyTrack logo

AnyTrack

Software

Conversion tracking for affiliate marketers

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: ReferralCandy limited transparency on pricing tiers without account registration; AnyTrack the free plan covers 5,000 sessions a month, one website, one ad platform and one conversion source
  • They diverge on capability: ReferralCandy covers Automated referral tracking, AnyTrack covers Automatic conversion sync.

Where they differ

Only the attributes on which ReferralCandy and AnyTrack actually diverge.

Attributes where ReferralCandy and AnyTrack differ
AttributeReferralCandyAnyTrack
Pricing modelUnknownsubscription
PlatformsWeb, ShopifyWeb
Founded20092018

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ReferralCandy

  • Automated referral tracking
  • Customizable rewards
  • Email campaigns
  • Fraud detection
  • A/B testing
  • Shopify
  • WooCommerce
  • BigCommerce

Only in AnyTrack

  • Automatic conversion sync
  • Cross-platform tracking
  • Real-time data
  • Attribution modeling
  • API access
  • Google Analytics
  • Facebook Ads
  • Google Ads

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

ReferralCandy

  • affiliate marketing managementnot AnyTrack
  • Workflow automationnot AnyTrack
  • Reportingnot AnyTrack

AnyTrack

  • Attributing conversions back to ad platformsnot ReferralCandy
  • Server-side conversion tracking for affiliate and ecommercenot ReferralCandy
  • Syncing conversion data into Meta, Google and TikToknot ReferralCandy
  • Tracking multiple sites from one account on the higher tiersnot ReferralCandy

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ReferralCandy

  • Limited transparency on pricing tiers without account registration
  • Primary focus on Shopify integration limits effectiveness for non-Shopify platforms
  • Email CC/BCC limitations for looping in stakeholders

AnyTrack

  • The free plan covers 5,000 sessions a month, one website, one ad platform and one conversion source
  • Metered on tracked sessions, so a traffic spike raises the bill regardless of conversions
  • The jump from free to Starter is $100 a month
  • Overage runs at $0.40 per 1,000 sessions, falling to $0.20 at volume
  • Website counts are capped by tier, at 3 on Personal and 10 on Advance

Pricing, plan by plan

ReferralCandy

Free

No published plan breakdown. See the ReferralCandy review.

AnyTrack

Free
  • FreeFree
    • 5,000 sessions
    • Basic integrations
    • Community support

Which should you pick?

Choose ReferralCandy if

  • You need automated referral tracking.
  • You want to start without paying.
  • You work on Web, Shopify.
  • You also want customizable rewards.
ReferralCandy review

Choose AnyTrack if

  • You need automatic conversion sync.
  • You want to start without paying.
  • You also want cross-platform tracking.
AnyTrack review

Questions people ask

Is ReferralCandy or AnyTrack better?
Neither clearly leads. ReferralCandy starts at Free and AnyTrack at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ReferralCandy or AnyTrack?
ReferralCandy starts at Free and AnyTrack at Free.
Does ReferralCandy or AnyTrack run on more platforms?
ReferralCandy runs on Web, Shopify. AnyTrack runs on Web.
Can I use ReferralCandy for free?
Both have a free tier, so you can try either at no cost before committing.
What is ReferralCandy best used for?
ReferralCandy is most often used for affiliate marketing management, workflow automation, reporting. Of those, affiliate marketing management and workflow automation are not what AnyTrack is typically brought in for.
What can ReferralCandy do that AnyTrack cannot?
ReferralCandy covers Automated referral tracking, Customizable rewards, Email campaigns, Fraud detection. AnyTrack covers Automatic conversion sync, Cross-platform tracking, Real-time data, Attribution modeling. Both handle Web support.

Answered from the vendors’ own pages

ReferralCandy: Does ReferralCandy work with Shopify?

Yes, ReferralCandy integrates natively with Shopify with one-click installation, making it easy to set up referral programs on Shopify stores.

Source
ReferralCandy: What types of rewards can I offer?

ReferralCandy supports multiple reward types including store credit, discount coupons, PayPal cash transfers, gift cards, and free products.

Source
ReferralCandy: Does ReferralCandy include fraud detection?

Yes, ReferralCandy includes built-in fraud detection to catch self-referrals and leaked coupon codes before payouts are processed.

Source
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Related pages

More on ReferralCandy

More on AnyTrack

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