Softwr

Affiliate Marketing · head to head

AnyTrack vs CAKE

AnyTrack logo

AnyTrack

Affiliate Marketing

Conversion tracking for affiliate marketers

From
Free
Rated
-
Full reviewWebsite
CAKE logo

CAKE

Affiliate Marketing

Performance marketing software by Accelerize

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only AnyTrack has a free tier, so it costs nothing to try first.
  • Each has a real cost: AnyTrack the free plan covers 5,000 sessions a month, one website, one ad platform and one conversion source; CAKE pricing is not published and requires a demo
  • They diverge on capability: AnyTrack covers Automatic conversion sync, CAKE covers Real-time tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which AnyTrack and CAKE actually diverge.

Attributes where AnyTrack and CAKE differ
AttributeAnyTrackCAKE
Starting priceFreeOn request
Pricing modelfreemiumsubscription
Free tierYesNo
Founded20182007

Identical on both: platforms (Web), user rating (Not yet rated), category (Affiliate Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AnyTrack

  • Automatic conversion sync
  • Cross-platform tracking
  • Real-time data
  • Attribution modeling
  • Google Analytics
  • Facebook Ads
  • Google Ads
  • TikTok Ads

Only in CAKE

  • Real-time tracking
  • Advanced fraud detection
  • Multi-channel attribution
  • Pixel management
  • Salesforce
  • Major ad networks
  • Payment processors

Both cover

  • API access
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

AnyTrack

  • Attributing conversions back to ad platformsnot CAKE
  • Server-side conversion tracking for affiliate and ecommercenot CAKE
  • Syncing conversion data into Meta, Google and TikToknot CAKE
  • Tracking multiple sites from one account on the higher tiersnot CAKE

CAKE

  • Affiliate and partner performance trackingnot AnyTrack
  • Lead distribution to buyers in real timenot AnyTrack
  • Attribution across performance marketing channelsnot AnyTrack
  • Managing an affiliate network's publishers and advertisersnot AnyTrack

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AnyTrack

  • The free plan covers 5,000 sessions a month, one website, one ad platform and one conversion source
  • Metered on tracked sessions, so a traffic spike raises the bill regardless of conversions
  • The jump from free to Starter is $100 a month
  • Overage runs at $0.40 per 1,000 sessions, falling to $0.20 at volume
  • Website counts are capped by tier, at 3 on Personal and 10 on Advance

CAKE

  • Pricing is not published and requires a demo
  • Ownership is not stated on the site, which matters for a platform holding performance marketing data

Pricing, plan by plan

AnyTrack

Free
  • FreeFree
    • 5,000 sessions/month
    • 1 website
    • 1 ad platform integration
  • Starter$100/month
    • 100,000 sessions/month
    • 2 team members
    • 1 website
  • Personal$150/month
    • 500,000 sessions/month
    • 3 websites
    • 2 team members
  • Advance$300/month
    • 3,000,000 sessions/month
    • 10 websites
    • 10 team members

CAKE

On request
  • EnterpriseFree
    • Custom pricing
    • Full platform
    • Dedicated support

Which should you pick?

Choose AnyTrack if

  • You need automatic conversion sync.
  • You want to start without paying.
  • You also want cross-platform tracking.
AnyTrack review

Choose CAKE if

  • You need real-time tracking.
  • You also want advanced fraud detection.
CAKE review

Questions people ask

Is AnyTrack or CAKE better?
Neither clearly leads. AnyTrack starts at Free and CAKE at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AnyTrack or CAKE?
AnyTrack has a free tier; the other does not. Paid plans start at Free for AnyTrack and On request for CAKE.
Does AnyTrack or CAKE run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use AnyTrack for free?
Yes. AnyTrack has a free tier, so you can try it without paying. CAKE starts at On request.
What is AnyTrack best used for?
AnyTrack is most often used for attributing conversions back to ad platforms, server-side conversion tracking for affiliate and ecommerce, syncing conversion data into meta, google and tiktok, tracking multiple sites from one account on the higher tiers. Of those, attributing conversions back to ad platforms and server-side conversion tracking for affiliate and ecommerce are not what CAKE is typically brought in for.
What can AnyTrack do that CAKE cannot?
AnyTrack covers Automatic conversion sync, Cross-platform tracking, Real-time data, Attribution modeling. CAKE covers Real-time tracking, Advanced fraud detection, Multi-channel attribution, Pixel management. Both handle API access, Web support.

Answered from the vendors’ own pages

AnyTrack: Does AnyTrack offer a free plan?

Yes, the free plan includes 5,000 sessions per month, 1 website, and 1 ad platform integration, with no credit card required.

Source
CAKE: Why does CAKE require a demo to see pricing?

CAKE directs all inquiries to sales via their demo request form and contact page, with no self-service pricing information available.

Source
AnyTrack: What is included in the Advance plan?

Advance plan covers up to 3,000,000 sessions per month, 10 websites, 10 team members, unlimited Conversion API, 10 outgoing webhooks, personalized onboarding, and dedicated support.

Source
CAKE: How do I get more information about CAKE?

Interested parties can request a demo or contact CAKE's support team at getcake.com/contact/.

Source
AnyTrack: How much does annual billing save?

Annual billing provides 2 months free, equivalent to a 25% discount on yearly subscription costs.

Source
AnyTrack: What do overage sessions cost?

Overage fees range from $0.20 to $0.40 per 1,000 sessions depending on volume.

Source
Share

Related pages

More on AnyTrack

More on CAKE

Keep looking

Other head to heads