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Affiliate Marketing · head to head

AnyTrack vs GrowSurf

AnyTrack logo

AnyTrack

Affiliate Marketing

Conversion tracking for affiliate marketers

From
Free
Rated
-
Full reviewWebsite
GrowSurf logo

GrowSurf

Affiliate Marketing

Referral software for tech companies

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AnyTrack the free plan covers 5,000 sessions a month, one website, one ad platform and one conversion source; GrowSurf startup tier limited to 1 referral program
  • They diverge on capability: AnyTrack covers Automatic conversion sync, GrowSurf covers Referral tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which AnyTrack and GrowSurf actually diverge.

Attributes where AnyTrack and GrowSurf differ
AttributeAnyTrackGrowSurf
Pricing modelfreemiumsubscription
Founded20182017

Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Affiliate Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AnyTrack

  • Automatic conversion sync
  • Cross-platform tracking
  • Real-time data
  • Attribution modeling
  • API access
  • Google Analytics
  • Facebook Ads
  • Google Ads

Only in GrowSurf

  • Referral tracking
  • Automated rewards
  • Fraud detection
  • Custom branding
  • Developer API
  • HubSpot
  • Salesforce
  • Intercom

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

AnyTrack

  • Attributing conversions back to ad platformsnot GrowSurf
  • Server-side conversion tracking for affiliate and ecommercenot GrowSurf
  • Syncing conversion data into Meta, Google and TikToknot GrowSurf
  • Tracking multiple sites from one account on the higher tiersnot GrowSurf

GrowSurf

  • Launching customer referral programs without engineering overheadnot AnyTrack
  • White-label referral systems matching brand appearancenot AnyTrack
  • AI-powered reward suggestions and promotional copy generationnot AnyTrack
  • Integrations with Zapier, Stripe, HubSpot, Slack, PayPal, Salesforcenot AnyTrack

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AnyTrack

  • The free plan covers 5,000 sessions a month, one website, one ad platform and one conversion source
  • Metered on tracked sessions, so a traffic spike raises the bill regardless of conversions
  • The jump from free to Starter is $100 a month
  • Overage runs at $0.40 per 1,000 sessions, falling to $0.20 at volume
  • Website counts are capped by tier, at 3 on Personal and 10 on Advance

GrowSurf

  • Startup tier limited to 1 referral program
  • Startup and Business tiers include only email support, not real-time
  • Requires upgrade to Business tier for custom referral portal domain
  • Custom tier requires 25,000+ participants and quote-based pricing

Pricing, plan by plan

AnyTrack

Free
  • FreeFree
    • 5,000 sessions/month
    • 1 website
    • 1 ad platform integration
  • Starter$100/month
    • 100,000 sessions/month
    • 2 team members
    • 1 website
  • Personal$150/month
    • 500,000 sessions/month
    • 3 websites
    • 2 team members
  • Advance$300/month
    • 3,000,000 sessions/month
    • 10 websites
    • 10 team members

GrowSurf

Free
  • Startup$179/month
    • 2,500 participants
    • 2 referral programs
    • 2 team members
  • Startup$279/month
    • 5,000 participants
    • 2 referral programs
    • 2 team members
  • Business$449/month
    • 10,000 participants
    • 5 referral programs
    • 5 team members
  • Business$1429/month
    • 150,000 participants
    • 5 referral programs
    • 5 team members

Which should you pick?

Choose AnyTrack if

  • You need automatic conversion sync.
  • You want to start without paying.
  • You also want cross-platform tracking.
AnyTrack review

Choose GrowSurf if

  • You need referral tracking.
  • You want to start without paying.
  • You also want automated rewards.
GrowSurf review

Questions people ask

Is AnyTrack or GrowSurf better?
Neither clearly leads. AnyTrack starts at Free and GrowSurf at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AnyTrack or GrowSurf?
AnyTrack starts at Free and GrowSurf at Free.
Does AnyTrack or GrowSurf run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use AnyTrack for free?
Both have a free tier, so you can try either at no cost before committing.
What is AnyTrack best used for?
AnyTrack is most often used for attributing conversions back to ad platforms, server-side conversion tracking for affiliate and ecommerce, syncing conversion data into meta, google and tiktok, tracking multiple sites from one account on the higher tiers. Of those, attributing conversions back to ad platforms and server-side conversion tracking for affiliate and ecommerce are not what GrowSurf is typically brought in for.
What can AnyTrack do that GrowSurf cannot?
AnyTrack covers Automatic conversion sync, Cross-platform tracking, Real-time data, Attribution modeling. GrowSurf covers Referral tracking, Automated rewards, Fraud detection, Custom branding. Both handle Web support.

Answered from the vendors’ own pages

AnyTrack: Does AnyTrack offer a free plan?

Yes, the free plan includes 5,000 sessions per month, 1 website, and 1 ad platform integration, with no credit card required.

Source
GrowSurf: Is there a free trial for GrowSurf?

Yes, all paid plans include a 14-day free trial with access to paid features and integrations. No credit card required.

Source
AnyTrack: What is included in the Advance plan?

Advance plan covers up to 3,000,000 sessions per month, 10 websites, 10 team members, unlimited Conversion API, 10 outgoing webhooks, personalized onboarding, and dedicated support.

Source
GrowSurf: How does GrowSurf pricing scale with participants?

GrowSurf pricing is based on the number of participants (people who refer or are referred). Startup plans range from $179-$279/month for 2,500-5,000 participants. Business plans range from $449-$1,429/month for 10,000-150,000 participants. Plans auto-scale on a prorated basis.

Source
AnyTrack: How much does annual billing save?

Annual billing provides 2 months free, equivalent to a 25% discount on yearly subscription costs.

Source
GrowSurf: Do higher GrowSurf tiers include more integrations?

Yes. Startup includes Stripe, HubSpot, Zapier, Slack, and Tango Card. Business adds PayPal, Salesforce, Chargebee, Recurly, Marketo, and CDP integrations.

Source
AnyTrack: What do overage sessions cost?

Overage fees range from $0.20 to $0.40 per 1,000 sessions depending on volume.

Source
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