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AnyTrack vs Referral Rock

AnyTrack logo

AnyTrack

Software

Conversion tracking for affiliate marketers

From
Free
Rated
-
Full reviewWebsite
Referral Rock logo

Referral Rock

Software

Referral marketing software for any business

From
$200/month
Rated
-
Full reviewWebsite

The short version

  • Only AnyTrack has a free tier, so it costs nothing to try first.
  • Each has a real cost: AnyTrack the free plan covers 5,000 sessions a month, one website, one ad platform and one conversion source; Referral Rock there is one paid tier at $250 a month and no free plan, only a 14 day trial
  • They diverge on capability: AnyTrack covers Automatic conversion sync, Referral Rock covers Multi-program support.

Where they differ

Only the attributes on which AnyTrack and Referral Rock actually diverge.

Attributes where AnyTrack and Referral Rock differ
AttributeAnyTrackReferral Rock
Starting priceFree$200/month
Free tierYesNo
Founded20182014

Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AnyTrack

  • Automatic conversion sync
  • Cross-platform tracking
  • Real-time data
  • Attribution modeling
  • API access
  • Google Analytics
  • Facebook Ads
  • Google Ads

Only in Referral Rock

  • Multi-program support
  • Customizable rewards
  • Automated workflows
  • Engagement widgets
  • Detailed analytics
  • Salesforce
  • HubSpot
  • Zapier

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

AnyTrack

  • Attributing conversions back to ad platformsnot Referral Rock
  • Server-side conversion tracking for affiliate and ecommercenot Referral Rock
  • Syncing conversion data into Meta, Google and TikToknot Referral Rock
  • Tracking multiple sites from one account on the higher tiersnot Referral Rock

Referral Rock

  • affiliate marketing managementnot AnyTrack
  • Workflow automationnot AnyTrack
  • Reportingnot AnyTrack

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AnyTrack

  • The free plan covers 5,000 sessions a month, one website, one ad platform and one conversion source
  • Metered on tracked sessions, so a traffic spike raises the bill regardless of conversions
  • The jump from free to Starter is $100 a month
  • Overage runs at $0.40 per 1,000 sessions, falling to $0.20 at volume
  • Website counts are capped by tier, at 3 on Personal and 10 on Advance

Referral Rock

  • There is one paid tier at $250 a month and no free plan, only a 14 day trial
  • The plan includes 10,000 base members and a further 10,000 costs $125 a month
  • Each additional referral program is $100 a month
  • Extra users and extra recruiters are sold in blocks of 10 at $50 a month each
  • Rewards are limited to coupons, pay-as-you-go gift cards or custom rewards

Pricing, plan by plan

AnyTrack

Free
  • FreeFree
    • 5,000 sessions
    • Basic integrations
    • Community support

Referral Rock

$200/month
  • Starter$200/month
    • 500 members
    • Unlimited programs
    • Basic integrations

Which should you pick?

Choose AnyTrack if

  • You need automatic conversion sync.
  • You want to start without paying.
  • You also want cross-platform tracking.
AnyTrack review

Choose Referral Rock if

  • You need multi-program support.
  • You also want customizable rewards.
Referral Rock review

Questions people ask

Is AnyTrack or Referral Rock better?
Neither clearly leads. AnyTrack starts at Free and Referral Rock at $200/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AnyTrack or Referral Rock?
AnyTrack has a free tier; the other does not. Paid plans start at Free for AnyTrack and $200/month for Referral Rock.
Does AnyTrack or Referral Rock run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use AnyTrack for free?
Yes. AnyTrack has a free tier, so you can try it without paying. Referral Rock starts at $200/month.
What is AnyTrack best used for?
AnyTrack is most often used for attributing conversions back to ad platforms, server-side conversion tracking for affiliate and ecommerce, syncing conversion data into meta, google and tiktok, tracking multiple sites from one account on the higher tiers. Of those, attributing conversions back to ad platforms and server-side conversion tracking for affiliate and ecommerce are not what Referral Rock is typically brought in for.
What can AnyTrack do that Referral Rock cannot?
AnyTrack covers Automatic conversion sync, Cross-platform tracking, Real-time data, Attribution modeling. Referral Rock covers Multi-program support, Customizable rewards, Automated workflows, Engagement widgets. Both handle Web support.
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Related pages

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