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Affiliate Marketing · head to head

AnyTrack vs Postal

AnyTrack logo

AnyTrack

Affiliate Marketing

Conversion tracking for affiliate marketers

From
Free
Rated
-
Full reviewWebsite
Postal logo

Postal

Affiliate Marketing

Offline engagement platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only AnyTrack has a free tier, so it costs nothing to try first.
  • Each has a real cost: AnyTrack the free plan covers 5,000 sessions a month, one website, one ad platform and one conversion source; Postal no published pricing on homepage or accessible pricing page
  • They diverge on capability: AnyTrack covers Automatic conversion sync, Postal covers Curated marketplace.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which AnyTrack and Postal actually diverge.

Attributes where AnyTrack and Postal differ
AttributeAnyTrackPostal
Starting priceFreeOn request
Pricing modelfreemiumsubscription
Free tierYesNo
Founded20182020

Identical on both: platforms (Web), user rating (Not yet rated), category (Affiliate Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AnyTrack

  • Automatic conversion sync
  • Cross-platform tracking
  • Real-time data
  • Attribution modeling
  • API access
  • Google Analytics
  • Facebook Ads
  • Google Ads

Only in Postal

  • Curated marketplace
  • Swag management
  • Direct mail
  • Event sending
  • Budget controls
  • Salesforce
  • HubSpot
  • Marketo

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

AnyTrack

  • Attributing conversions back to ad platformsnot Postal
  • Server-side conversion tracking for affiliate and ecommercenot Postal
  • Syncing conversion data into Meta, Google and TikToknot Postal
  • Tracking multiple sites from one account on the higher tiersnot Postal

Postal

  • affiliate marketing managementnot AnyTrack
  • Workflow automationnot AnyTrack
  • Reportingnot AnyTrack

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AnyTrack

  • The free plan covers 5,000 sessions a month, one website, one ad platform and one conversion source
  • Metered on tracked sessions, so a traffic spike raises the bill regardless of conversions
  • The jump from free to Starter is $100 a month
  • Overage runs at $0.40 per 1,000 sessions, falling to $0.20 at volume
  • Website counts are capped by tier, at 3 on Personal and 10 on Advance

Postal

  • No published pricing on homepage or accessible pricing page
  • Onboarding timeline not guaranteed (typically 30-60 days mentioned but not binding)
  • No feature-to-price comparison; cannot determine if features justify enterprise costs

Pricing, plan by plan

AnyTrack

Free
  • FreeFree
    • 5,000 sessions/month
    • 1 website
    • 1 ad platform integration
  • Starter$100/month
    • 100,000 sessions/month
    • 2 team members
    • 1 website
  • Personal$150/month
    • 500,000 sessions/month
    • 3 websites
    • 2 team members
  • Advance$300/month
    • 3,000,000 sessions/month
    • 10 websites
    • 10 team members

Postal

On request
  • ProfessionalFree
    • Custom pricing
    • Marketplace access
    • Integrations

Which should you pick?

Choose AnyTrack if

  • You need automatic conversion sync.
  • You want to start without paying.
  • You also want cross-platform tracking.
AnyTrack review

Choose Postal if

  • You need curated marketplace.
  • You also want swag management.
Postal review

Questions people ask

Is AnyTrack or Postal better?
Neither clearly leads. AnyTrack starts at Free and Postal at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AnyTrack or Postal?
AnyTrack has a free tier; the other does not. Paid plans start at Free for AnyTrack and On request for Postal.
Does AnyTrack or Postal run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use AnyTrack for free?
Yes. AnyTrack has a free tier, so you can try it without paying. Postal starts at On request.
What is AnyTrack best used for?
AnyTrack is most often used for attributing conversions back to ad platforms, server-side conversion tracking for affiliate and ecommerce, syncing conversion data into meta, google and tiktok, tracking multiple sites from one account on the higher tiers. Of those, attributing conversions back to ad platforms and server-side conversion tracking for affiliate and ecommerce are not what Postal is typically brought in for.
What can AnyTrack do that Postal cannot?
AnyTrack covers Automatic conversion sync, Cross-platform tracking, Real-time data, Attribution modeling. Postal covers Curated marketplace, Swag management, Direct mail, Event sending. Both handle Web support.

Answered from the vendors’ own pages

AnyTrack: Does AnyTrack offer a free plan?

Yes, the free plan includes 5,000 sessions per month, 1 website, and 1 ad platform integration, with no credit card required.

Source
Postal: How do I get pricing for Postal's First Class service?

Postal does not publish pricing online. The First Class tier features unlimited sends, branded merchandise sourcing, global warehousing, pick-pack-kitting, and dedicated customer success manager. Contact Postal directly for custom pricing. Source: https://www.postal.com/pricing

Source
AnyTrack: What is included in the Advance plan?

Advance plan covers up to 3,000,000 sessions per month, 10 websites, 10 team members, unlimited Conversion API, 10 outgoing webhooks, personalized onboarding, and dedicated support.

Source
Postal: What payment options does Postal accept?

Postal accepts credit card or pre-approved invoicing for enterprise customers. Exact payment terms and invoice cycles are determined during sales consultation. Source: https://www.postal.com/pricing

Source
AnyTrack: How much does annual billing save?

Annual billing provides 2 months free, equivalent to a 25% discount on yearly subscription costs.

Source
Postal: How long does Postal onboarding take?

Postal customers are typically fully onboarded within 30-60 days. Specific timelines depend on implementation scope and customer readiness. Contact Postal for your organization's estimated onboarding duration. Source: https://www.postal.com/pricing

Source
AnyTrack: What do overage sessions cost?

Overage fees range from $0.20 to $0.40 per 1,000 sessions depending on volume.

Source
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