Softwr

Software · head to head

RedTrack vs ReferralCandy

RedTrack logo

RedTrack

Software

Ad tracking and conversion attribution platform

From
Free
Rated
-
Full reviewWebsite
ReferralCandy logo

ReferralCandy

Software

Customer referral program for e-commerce

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: RedTrack the Builder plan at $69 per month includes 1 seat and 2M events, with ad spend sync only every 6 hours; ReferralCandy limited transparency on pricing tiers without account registration
  • They diverge on capability: RedTrack covers Cookieless tracking, ReferralCandy covers Automated referral tracking.

Where they differ

Only the attributes on which RedTrack and ReferralCandy actually diverge.

Attributes where RedTrack and ReferralCandy differ
AttributeRedTrackReferralCandy
Pricing modelsubscriptionUnknown
PlatformsWebWeb, Shopify
Founded20152009

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in RedTrack

  • Cookieless tracking
  • Multi-touch attribution
  • Auto-optimization
  • Team collaboration
  • Google Ads
  • Facebook
  • TikTok
  • Microsoft Ads

Only in ReferralCandy

  • Automated referral tracking
  • Customizable rewards
  • Email campaigns
  • A/B testing
  • WooCommerce
  • BigCommerce
  • Magento
  • ReCharge

Both cover

  • Fraud detection
  • Shopify
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

RedTrack

  • Tracking paid media and affiliate conversions across ad networksnot ReferralCandy
  • Server side conversion tracking for ecommerce storesnot ReferralCandy
  • Automating rules to pause or scale ad campaignsnot ReferralCandy

ReferralCandy

  • affiliate marketing managementnot RedTrack
  • Workflow automationnot RedTrack
  • Reportingnot RedTrack

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

RedTrack

  • The Builder plan at $69 per month includes 1 seat and 2M events, with ad spend sync only every 6 hours
  • Events above the plan allowance are billed as overage, at $0.04 per 1,000 on Builder and Solo
  • Data retention is 12 months on Builder and Solo and reaches 36 months only on the $833 per month Enterprise plan
  • Read and write Ads Manager access is Enterprise only at base tier
  • Scale Rules are a paid add on unless on Enterprise
  • Setup assistance requires the Team plan or Agency plan
  • The free ecommerce Relay plan covers 1 store, 1 user and basic conversion API only
  • The Brand ecommerce plan is capped at 3 stores

ReferralCandy

  • Limited transparency on pricing tiers without account registration
  • Primary focus on Shopify integration limits effectiveness for non-Shopify platforms
  • Email CC/BCC limitations for looping in stakeholders

Pricing, plan by plan

RedTrack

Free
  • FreeFree
    • 100K events
    • Basic tracking
    • Community support

ReferralCandy

Free

No published plan breakdown. See the ReferralCandy review.

Which should you pick?

Choose RedTrack if

  • You need cookieless tracking.
  • You want to start without paying.
  • You also want multi-touch attribution.
RedTrack review

Choose ReferralCandy if

  • You need automated referral tracking.
  • You want to start without paying.
  • You work on Web, Shopify.
  • You also want customizable rewards.
ReferralCandy review

Questions people ask

Is RedTrack or ReferralCandy better?
Neither clearly leads. RedTrack starts at Free and ReferralCandy at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, RedTrack or ReferralCandy?
RedTrack starts at Free and ReferralCandy at Free.
Does RedTrack or ReferralCandy run on more platforms?
RedTrack runs on Web. ReferralCandy runs on Web, Shopify.
Can I use RedTrack for free?
Both have a free tier, so you can try either at no cost before committing.
What is RedTrack best used for?
RedTrack is most often used for tracking paid media and affiliate conversions across ad networks, server side conversion tracking for ecommerce stores, automating rules to pause or scale ad campaigns. Of those, tracking paid media and affiliate conversions across ad networks and server side conversion tracking for ecommerce stores are not what ReferralCandy is typically brought in for.
What can RedTrack do that ReferralCandy cannot?
RedTrack covers Cookieless tracking, Multi-touch attribution, Auto-optimization, Team collaboration. ReferralCandy covers Automated referral tracking, Customizable rewards, Email campaigns, A/B testing. Both handle Fraud detection, Shopify, Web support.

Answered from the vendors’ own pages

ReferralCandy: Does ReferralCandy work with Shopify?

Yes, ReferralCandy integrates natively with Shopify with one-click installation, making it easy to set up referral programs on Shopify stores.

Source
ReferralCandy: What types of rewards can I offer?

ReferralCandy supports multiple reward types including store credit, discount coupons, PayPal cash transfers, gift cards, and free products.

Source
ReferralCandy: Does ReferralCandy include fraud detection?

Yes, ReferralCandy includes built-in fraud detection to catch self-referrals and leaked coupon codes before payouts are processed.

Source
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Related pages

More on RedTrack

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