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Affiliate Marketing · head to head

Awin vs ReferralCandy

Awin logo

Awin

Affiliate Marketing

Global affiliate network with 1M+ publishers

From
Free
Rated
-
Full reviewWebsite
ReferralCandy logo

ReferralCandy

Affiliate Marketing

Customer referral program for e-commerce

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Awin pricing not published, available by quote only; ReferralCandy limited transparency on pricing tiers without account registration
  • They diverge on capability: Awin covers Global publisher network, ReferralCandy covers Automated referral tracking.

Where they differ

Only the attributes on which Awin and ReferralCandy actually diverge.

Attributes where Awin and ReferralCandy differ
AttributeAwinReferralCandy
Pricing modelquoteUnknown
PlatformsWeb, MobileWeb, Shopify
Founded20002009

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Affiliate Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Awin

  • Global publisher network
  • Cross-device tracking
  • Payment processing
  • Compliance tools
  • Publisher recruitment
  • Mobile support

Only in ReferralCandy

  • Automated referral tracking
  • Customizable rewards
  • Email campaigns
  • Fraud detection
  • A/B testing
  • ReCharge

Both cover

  • Shopify
  • Magento
  • WooCommerce
  • BigCommerce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Awin

  • Affiliate network for content creators and publishersnot ReferralCandy

ReferralCandy

  • affiliate marketing managementnot Awin
  • Workflow automationnot Awin
  • Reportingnot Awin

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Awin

  • Pricing not published, available by quote only
  • Commission structure and payment thresholds not disclosed

ReferralCandy

  • Limited transparency on pricing tiers without account registration
  • Primary focus on Shopify integration limits effectiveness for non-Shopify platforms
  • Email CC/BCC limitations for looping in stakeholders

Pricing, plan by plan

Awin

Free

No published plan breakdown. See the Awin review.

ReferralCandy

Free

No published plan breakdown. See the ReferralCandy review.

Which should you pick?

Choose Awin if

  • You need global publisher network.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want cross-device tracking.
Awin review

Choose ReferralCandy if

  • You need automated referral tracking.
  • You want to start without paying.
  • You work on Web, Shopify.
  • You also want customizable rewards.
ReferralCandy review

Questions people ask

Is Awin or ReferralCandy better?
Neither clearly leads. Awin starts at Free and ReferralCandy at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Awin or ReferralCandy?
Awin starts at Free and ReferralCandy at Free.
Does Awin or ReferralCandy run on more platforms?
Awin runs on Web, Mobile. ReferralCandy runs on Web, Shopify.
Can I use Awin for free?
Both have a free tier, so you can try either at no cost before committing.
What is Awin best used for?
Awin is most often used for affiliate network for content creators and publishers. Of those, affiliate network for content creators and publishers is not what ReferralCandy is typically brought in for.
What can Awin do that ReferralCandy cannot?
Awin covers Global publisher network, Cross-device tracking, Payment processing, Compliance tools. ReferralCandy covers Automated referral tracking, Customizable rewards, Email campaigns, Fraud detection. Both handle Shopify, Magento, WooCommerce, BigCommerce.

Answered from the vendors’ own pages

ReferralCandy: Does ReferralCandy work with Shopify?

Yes, ReferralCandy integrates natively with Shopify with one-click installation, making it easy to set up referral programs on Shopify stores.

Source
ReferralCandy: What types of rewards can I offer?

ReferralCandy supports multiple reward types including store credit, discount coupons, PayPal cash transfers, gift cards, and free products.

Source
ReferralCandy: Does ReferralCandy include fraud detection?

Yes, ReferralCandy includes built-in fraud detection to catch self-referrals and leaked coupon codes before payouts are processed.

Source
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Related pages

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