Softwr

Affiliate Marketing · head to head

CAKE vs RedTrack

CAKE logo

CAKE

Affiliate Marketing

Performance marketing software by Accelerize

From
On request
Rated
-
Full reviewWebsite
RedTrack logo

RedTrack

Affiliate Marketing

Ad tracking and conversion attribution platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only RedTrack has a free tier, so it costs nothing to try first.
  • Each has a real cost: CAKE pricing is not published and requires a demo; RedTrack the Builder plan at $69 per month includes 1 seat and 2M events, with ad spend sync only every 6 hours
  • They diverge on capability: CAKE covers Real-time tracking, RedTrack covers Cookieless tracking.

Where they differ

Only the attributes on which CAKE and RedTrack actually diverge.

Attributes where CAKE and RedTrack differ
AttributeCAKERedTrack
Starting priceOn requestFree
Free tierNoYes
Founded20072015

Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated), category (Affiliate Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in CAKE

  • Real-time tracking
  • Advanced fraud detection
  • Multi-channel attribution
  • Pixel management
  • API access
  • Salesforce
  • Major ad networks
  • Payment processors

Only in RedTrack

  • Cookieless tracking
  • Multi-touch attribution
  • Auto-optimization
  • Fraud detection
  • Team collaboration
  • Google Ads
  • Facebook
  • TikTok

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

CAKE

  • Affiliate and partner performance trackingnot RedTrack
  • Lead distribution to buyers in real timenot RedTrack
  • Attribution across performance marketing channelsnot RedTrack
  • Managing an affiliate network's publishers and advertisersnot RedTrack

RedTrack

  • Tracking paid media and affiliate conversions across ad networksnot CAKE
  • Server side conversion tracking for ecommerce storesnot CAKE
  • Automating rules to pause or scale ad campaignsnot CAKE

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

CAKE

  • Pricing is not published and requires a demo
  • Ownership is not stated on the site, which matters for a platform holding performance marketing data

RedTrack

  • The Builder plan at $69 per month includes 1 seat and 2M events, with ad spend sync only every 6 hours
  • Events above the plan allowance are billed as overage, at $0.04 per 1,000 on Builder and Solo
  • Data retention is 12 months on Builder and Solo and reaches 36 months only on the $833 per month Enterprise plan
  • Read and write Ads Manager access is Enterprise only at base tier
  • Scale Rules are a paid add on unless on Enterprise
  • Setup assistance requires the Team plan or Agency plan
  • The free ecommerce Relay plan covers 1 store, 1 user and basic conversion API only
  • The Brand ecommerce plan is capped at 3 stores

Pricing, plan by plan

CAKE

On request
  • EnterpriseFree
    • Custom pricing
    • Full platform
    • Dedicated support

RedTrack

Free
  • FreeFree
    • 100K events
    • Basic tracking
    • Community support

Which should you pick?

Choose CAKE if

  • You need real-time tracking.
  • You also want advanced fraud detection.
CAKE review

Choose RedTrack if

  • You need cookieless tracking.
  • You want to start without paying.
  • You also want multi-touch attribution.
RedTrack review

Questions people ask

Is CAKE or RedTrack better?
Neither clearly leads. CAKE starts at On request and RedTrack at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, CAKE or RedTrack?
RedTrack has a free tier; the other does not. Paid plans start at On request for CAKE and Free for RedTrack.
Does CAKE or RedTrack run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use RedTrack for free?
Yes. RedTrack has a free tier, so you can try it without paying. CAKE starts at On request.
What is CAKE best used for?
CAKE is most often used for affiliate and partner performance tracking, lead distribution to buyers in real time, attribution across performance marketing channels, managing an affiliate network's publishers and advertisers. Of those, affiliate and partner performance tracking and lead distribution to buyers in real time are not what RedTrack is typically brought in for.
What can CAKE do that RedTrack cannot?
CAKE covers Real-time tracking, Advanced fraud detection, Multi-channel attribution, Pixel management. RedTrack covers Cookieless tracking, Multi-touch attribution, Auto-optimization, Fraud detection. Both handle Web support.
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on CAKE

More on RedTrack

Keep looking

Other head to heads