Affiliate Marketing · head to head
Awin vs RedTrack
RedTrack
Affiliate Marketing
Ad tracking and conversion attribution platform
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Awin pricing not published, available by quote only; RedTrack the Builder plan at $69 per month includes 1 seat and 2M events, with ad spend sync only every 6 hours
- They diverge on capability: Awin covers Global publisher network, RedTrack covers Cookieless tracking.
Where they differ
Only the attributes on which Awin and RedTrack actually diverge.
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Affiliate Marketing).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Awin
- Global publisher network
- Cross-device tracking
- Payment processing
- Compliance tools
- Publisher recruitment
- Magento
- WooCommerce
- BigCommerce
Only in RedTrack
- Cookieless tracking
- Multi-touch attribution
- Auto-optimization
- Fraud detection
- Team collaboration
- Google Ads
- TikTok
Both cover
- Shopify
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Awin
- Affiliate network for content creators and publishersnot RedTrack
RedTrack
- Tracking paid media and affiliate conversions across ad networksnot Awin
- Server side conversion tracking for ecommerce storesnot Awin
- Automating rules to pause or scale ad campaignsnot Awin
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Awin
- Pricing not published, available by quote only
- Commission structure and payment thresholds not disclosed
RedTrack
- The Builder plan at $69 per month includes 1 seat and 2M events, with ad spend sync only every 6 hours
- Events above the plan allowance are billed as overage, at $0.04 per 1,000 on Builder and Solo
- Data retention is 12 months on Builder and Solo and reaches 36 months only on the $833 per month Enterprise plan
- Read and write Ads Manager access is Enterprise only at base tier
- Scale Rules are a paid add on unless on Enterprise
- Setup assistance requires the Team plan or Agency plan
- The free ecommerce Relay plan covers 1 store, 1 user and basic conversion API only
- The Brand ecommerce plan is capped at 3 stores
Pricing, plan by plan
Awin
FreeNo published plan breakdown. See the Awin review.
RedTrack
Free- FreeFree
- 100K events
- Basic tracking
- Community support
Which should you pick?
Choose Awin if
- You need global publisher network.
- You want to start without paying.
- You work on Web, Mobile.
- You also want cross-device tracking.
Choose RedTrack if
- You need cookieless tracking.
- You want to start without paying.
- You also want multi-touch attribution.
Questions people ask
- Is Awin or RedTrack better?
- Neither clearly leads. Awin starts at Free and RedTrack at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Awin or RedTrack?
- Awin starts at Free and RedTrack at Free.
- Does Awin or RedTrack run on more platforms?
- Awin runs on Web, Mobile. RedTrack runs on Web.
- Can I use Awin for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Awin best used for?
- Awin is most often used for affiliate network for content creators and publishers. Of those, affiliate network for content creators and publishers is not what RedTrack is typically brought in for.
- What can Awin do that RedTrack cannot?
- Awin covers Global publisher network, Cross-device tracking, Payment processing, Compliance tools. RedTrack covers Cookieless tracking, Multi-touch attribution, Auto-optimization, Fraud detection. Both handle Shopify, Web support.