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Affiliate Marketing · head to head

RedTrack vs Referral Rock

RedTrack logo

RedTrack

Affiliate Marketing

Ad tracking and conversion attribution platform

From
Free
Rated
-
Full reviewWebsite
Referral Rock logo

Referral Rock

Affiliate Marketing

Referral marketing software for any business

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: RedTrack the Builder plan at $69 per month includes 1 seat and 2M events, with ad spend sync only every 6 hours; Referral Rock there is one paid tier at $250 a month and no free plan, only a 14 day trial
  • They diverge on capability: RedTrack covers Cookieless tracking, Referral Rock covers Multi-program support.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which RedTrack and Referral Rock actually diverge.

Attributes where RedTrack and Referral Rock differ
AttributeRedTrackReferral Rock
Founded20152014

Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Affiliate Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in RedTrack

  • Cookieless tracking
  • Multi-touch attribution
  • Auto-optimization
  • Fraud detection
  • Team collaboration
  • Google Ads
  • Facebook
  • TikTok

Only in Referral Rock

  • Multi-program support
  • Customizable rewards
  • Automated workflows
  • Engagement widgets
  • Detailed analytics
  • Salesforce
  • HubSpot
  • Zapier

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

RedTrack

  • Tracking paid media and affiliate conversions across ad networksnot Referral Rock
  • Server side conversion tracking for ecommerce storesnot Referral Rock
  • Automating rules to pause or scale ad campaignsnot Referral Rock

Referral Rock

  • affiliate marketing managementnot RedTrack
  • Workflow automationnot RedTrack
  • Reportingnot RedTrack

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

RedTrack

  • The Builder plan at $69 per month includes 1 seat and 2M events, with ad spend sync only every 6 hours
  • Events above the plan allowance are billed as overage, at $0.04 per 1,000 on Builder and Solo
  • Data retention is 12 months on Builder and Solo and reaches 36 months only on the $833 per month Enterprise plan
  • Read and write Ads Manager access is Enterprise only at base tier
  • Scale Rules are a paid add on unless on Enterprise
  • Setup assistance requires the Team plan or Agency plan
  • The free ecommerce Relay plan covers 1 store, 1 user and basic conversion API only
  • The Brand ecommerce plan is capped at 3 stores

Referral Rock

  • There is one paid tier at $250 a month and no free plan, only a 14 day trial
  • The plan includes 10,000 base members and a further 10,000 costs $125 a month
  • Each additional referral program is $100 a month
  • Extra users and extra recruiters are sold in blocks of 10 at $50 a month each
  • Rewards are limited to coupons, pay-as-you-go gift cards or custom rewards

Pricing, plan by plan

RedTrack

Free
  • Relay (Free Forever)Free
    • Server-side Conversion API for Meta, TikTok, Snapchat
    • 1 store, 1 user
    • No dashboard or attribution included
  • Builder$69/month
    • 2M tracking events per month
    • 1 user, 5 ad accounts per platform
    • 5 custom domains with SSL
  • Solo$141/month
    • 5M tracking events per month
    • 1 user, 5 ad accounts per platform
    • 10 custom domains with SSL
  • Team$333/month
    • 20M tracking events per month
    • 5 users, unlimited ad accounts per platform
    • 50 custom domains with SSL

Referral Rock

Free
  • Operator Plan$250/month
    • 10000 base members included
    • Unlimited referrals with no overages
    • 1000 rolling members added monthly

Which should you pick?

Choose RedTrack if

  • You need cookieless tracking.
  • You want to start without paying.
  • You also want multi-touch attribution.
RedTrack review

Choose Referral Rock if

  • You need multi-program support.
  • You want to start without paying.
  • You also want customizable rewards.
Referral Rock review

Questions people ask

Is RedTrack or Referral Rock better?
Neither clearly leads. RedTrack starts at Free and Referral Rock at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, RedTrack or Referral Rock?
RedTrack starts at Free and Referral Rock at Free.
Does RedTrack or Referral Rock run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use RedTrack for free?
Both have a free tier, so you can try either at no cost before committing.
What is RedTrack best used for?
RedTrack is most often used for tracking paid media and affiliate conversions across ad networks, server side conversion tracking for ecommerce stores, automating rules to pause or scale ad campaigns. Of those, tracking paid media and affiliate conversions across ad networks and server side conversion tracking for ecommerce stores are not what Referral Rock is typically brought in for.
What can RedTrack do that Referral Rock cannot?
RedTrack covers Cookieless tracking, Multi-touch attribution, Auto-optimization, Fraud detection. Referral Rock covers Multi-program support, Customizable rewards, Automated workflows, Engagement widgets. Both handle Web support.

Answered from the vendors’ own pages

RedTrack: Does RedTrack have a free plan?

Yes. RedTrack Relay is free forever and includes server-side Conversion API for Meta, TikTok, and Snapchat. It supports 1 store and 1 user, but does not include dashboard or attribution features.

Source
Referral Rock: What does Referral Rock's Operator Plan cost?

The Operator Plan costs 250 USD monthly and includes 10000 base members, unlimited referrals, a dedicated advisor, and 10 user and 10 recruiter seats. Monthly rolling growth of 1000 members is included.

Source
RedTrack: What is RedTrack's most popular plan?

The Team plan at $333 per month is marked as Most Popular. It includes 20M tracking events per month, 5 users, unlimited ad accounts, 30-minute ad spend sync, 3 AI dashboards, 24-month data retention, and live chat support.

Source
Referral Rock: What are Referral Rock add-on costs?

Additional base members cost 125 USD per 10000 members monthly. Extra user seats cost 50 USD per 10 seats, and additional programs cost 100 USD monthly. A 10 percent discount applies for annual prepayment.

Source
RedTrack: How much does RedTrack cost for small affiliate campaigns?

RedTrack Builder starts at $69 per month with 2M tracking events, 1 user, 5 ad accounts per platform, and 6-hour ad spend sync. Solo is $141 per month with 5M events and faster 60-minute sync.

Source
RedTrack: Does RedTrack offer a free trial?

Yes. A 14-day free trial is available for all RedTrack paid plans.

Source
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