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Influencer Marketing · head to head

Influencity vs Popular Pays

Influencity logo

Influencity

Influencer Marketing

Complete influencer marketing management

From
Free
Rated
-
Full reviewWebsite
Popular Pays logo

Popular Pays

Influencer Marketing

Simplified influencer payment and management platform

From
$499/month
Rated
-
Full reviewWebsite

The short version

  • Only Influencity has a free tier, so it costs nothing to try first.
  • Each has a real cost: Influencity specific pricing tiers and amounts are not published on the website; Popular Pays popular Pays gates its tools into 'Suite' (ongoing full access) versus 'Single Buy' (one-time activation) and requires a demo request for either, per its archived pricing page (24 March 2023), with no price shown
  • They diverge on capability: Influencity covers AI-powered discovery, Popular Pays covers Creator discovery.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Influencity and Popular Pays actually diverge.

Attributes where Influencity and Popular Pays differ
AttributeInfluencityPopular Pays
Starting priceFree$499/month
Free tierYesNo
PlatformsWeb, ApiWeb, Mobile
Founded20142015

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Influencity

  • AI-powered discovery
  • 200M+ profiles
  • Audience analysis
  • Competitor benchmarking
  • Custom workflows
  • Team collaboration
  • Twitter
  • Twitch

Only in Popular Pays

  • Creator discovery
  • Payment processing
  • Content tracking
  • Contract management
  • ROI calculation
  • Stripe
  • PayPal
  • PCI compliance

Both cover

  • Campaign management
  • Performance analytics
  • Instagram
  • TikTok
  • YouTube
  • GDPR
  • Data encryption
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Influencity

  • Influencer discoverynot Popular Pays
  • Campaign management
  • Audience analysisnot Popular Pays
  • Competitor researchnot Popular Pays
  • ROI measurementnot Popular Pays

Popular Pays

  • Campaign management
  • Influencer paymentsnot Influencity
  • Content trackingnot Influencity

Both are used for campaign management, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Influencity

  • Specific pricing tiers and amounts are not published on the website
  • Plans are customizable but price details only available through sales contact

Popular Pays

  • Popular Pays gates its tools into 'Suite' (ongoing full access) versus 'Single Buy' (one-time activation) and requires a demo request for either, per its archived pricing page (24 March 2023), with no price shown

Pricing, plan by plan

Influencity

Free
  • FreeFree
    • Limited searches
    • Basic profiles
    • 5 lists
  • Basic$168/month
    • 5,000 searches
    • Full profiles
    • Campaign management
  • Professional$348/month
    • 15,000 searches
    • Advanced analytics
    • Team collaboration
  • Business$698/month
    • Unlimited searches
    • API access
    • Custom workflows

Popular Pays

$499/month
  • Startup$499/month
    • Basic creator search
    • Campaign management
    • Payment processing
  • Growth$999/month
    • Advanced search
    • Contract templates
    • Analytics dashboard

Which should you pick?

Choose Influencity if

  • You need ai-powered discovery.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want 200m+ profiles.
Influencity review

Choose Popular Pays if

  • You need creator discovery.
  • You work on Web, Mobile.
  • You also want payment processing.
Popular Pays review

Questions people ask

Is Influencity or Popular Pays better?
Neither clearly leads. Influencity starts at Free and Popular Pays at $499/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Influencity or Popular Pays?
Influencity has a free tier; the other does not. Paid plans start at Free for Influencity and $499/month for Popular Pays.
Does Influencity or Popular Pays run on more platforms?
Influencity runs on Web, Api. Popular Pays runs on Web, Mobile.
Can I use Influencity for free?
Yes. Influencity has a free tier, so you can try it without paying. Popular Pays starts at $499/month.
What is Influencity best used for?
Influencity is most often used for influencer discovery, campaign management, audience analysis, competitor research. Of those, influencer discovery and audience analysis are not what Popular Pays is typically brought in for.
What can Influencity do that Popular Pays cannot?
Influencity covers AI-powered discovery, 200M+ profiles, Audience analysis, Competitor benchmarking. Popular Pays covers Creator discovery, Payment processing, Content tracking, Contract management. Both handle Campaign management, Performance analytics, Instagram, TikTok.

Answered from the vendors’ own pages

Influencity: How much does Influencity cost?

Influencity specific pricing is not published online. The platform offers multiple customizable plan tiers based on team size, campaign volume, and goals with both monthly and annual billing options. Annual billing provides a lower effective monthly cost than monthly plans.

Source
Influencity: Is there a free trial for Influencity?

Yes, Influencity includes a 7-day free trial on all plans that provides access to core capabilities including creator discovery, audience analytics, and campaign management features.

Source
Influencity: What are Influencity's usage limits by plan?

Usage limits for creator analyses and tracked creators vary by plan tier, but specific numbers are not published on the pricing page. Plans include customizable limits based on team needs.

Source
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