Influencer Marketing · pricing
Popular Pays pricing
Popular Pays publishes 2 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.
- Entry price
- $499/month
- Model
- Subscription
- Tiers
- 2
- Free tier
- Not on record
Popular Pays plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| Startup | $499/month | 4 | Entry tier |
| Growth | $999/month | 4 | +$500/month, 4 more features |
What each tier adds
The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.
Startup
$499/monthThe entry tier. It covers basic creator search, campaign management, payment processing, email support.
Growth
$999/monthOver Startup, this tier adds:
- Advanced search
- Contract templates
- Analytics dashboard
- Priority support
What the product covers
The full Popular Pays feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.
Core
- Creator discovery
- Campaign management
- Payment processing
- Content tracking
- Contract management
- Performance analytics
- ROI calculation
Integrations
- TikTok
- YouTube
- Stripe
- PayPal
Security
- GDPR
- Data encryption
- PCI compliance
Deployment
- Cloud deployment
Platform
- Web support
- Mobile support
Localization
- English language support
People bring Popular Pays in for campaign management, influencer payments, content tracking. If that is not the job you are buying for, the alternatives to Popular Pays are worth a look before you commit to a tier.
How that compares in Influencer Marketing
Across the 3 influencer marketing tools in this directory that publish a starting price, the median entry point is $599/month. Popular Pays starts at $499/month, which puts it below the middle of its category.
| Tool | Entry price | Model | Rated | Head to head |
|---|---|---|---|---|
| Popular Pays (this page) | $499/month | subscription | - | |
| Collabstr | Free | transaction | - | vs Popular Pays |
| Brandbassador | $599/month | subscription | - | vs Popular Pays |
| AspireIQ | On request | subscription | - | vs Popular Pays |
| Billo | $59/one-time | usage-based | - | vs Popular Pays |
| Captiv8 | On request | subscription | - | vs Popular Pays |
| Afluencer | Free | subscription | - | vs Popular Pays |
Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the Popular Pays badges page.
Before you pay for Popular Pays
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: 2 tiers between $499/month and $999/month, with the jump itemised above. With no free tier on record, the cheapest way to answer the rest is to compare Popular Pays against the tools that do have one before committing.
Popular Pays runs on web, mobile, and is published by Popular Pays Inc. of Los Angeles, CA. The full record is on the Popular Pays review, and the rest of the category is under best influencer marketing tools.
Popular Pays pricing questions
- How much does Popular Pays cost?
- Popular Pays publishes 2 tiers, from $499/month for Startup up to $999/month for Growth. The cheapest paid tier is $499/month.
- Does Popular Pays have a free plan?
- Not on the record we hold: Popular Pays is listed as subscription. Whether a free trial is offered is not something this record captures, so check the vendor's site.
- What is the difference between Startup and Growth on Popular Pays?
- Growth costs $999/month against $499/month, and adds advanced search, contract templates, analytics dashboard, priority support.
- Is the Growth plan on Popular Pays worth it?
- That depends entirely on whether you need what it adds, which on the published record is advanced search, contract templates, analytics dashboard, priority support. It costs $999/month against $499/month for Startup. Softwr has not used either tier, so this page can tell you what changes, not whether it is worth the difference to you.
- Is Popular Pays expensive for a influencer marketing tool?
- It starts below the middle of its category. Across the 3 influencer marketing tools in this directory that publish a starting price, the median entry point is $599/month; Popular Pays starts at $499/month.
- Which influencer marketing tools can I use without paying?
- 2 of the 8 influencer marketing tools listed alongside Popular Pays have a free tier: Collabstr, Afluencer.
- What am I actually paying for with Popular Pays?
- The record lists 19 features across 6 areas: core, integrations, security, deployment, platform, localization. In practice it is brought in for campaign management, influencer payments, content tracking.
- Does Popular Pays charge per user?
- The record carries a price and a billing period for each of its 2 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these Popular Pays prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare Popular Pays against before paying?
- The closest influencer marketing tools in this directory are Collabstr, Brandbassador, AspireIQ, Billo. Each has a side-by-side comparison with Popular Pays covering price, platforms and features.