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Influencer Marketing · head to head

Collabstr vs Popular Pays

Collabstr logo

Collabstr

Influencer Marketing

Influencer marketplace and management platform

From
Free
Rated
-
Full reviewWebsite
Popular Pays logo

Popular Pays

Influencer Marketing

Simplified influencer payment and management platform

From
$499/month
Rated
-
Full reviewWebsite

The short version

  • Only Collabstr has a free tier, so it costs nothing to try first.
  • Each has a real cost: Collabstr the Internet Archive's capture of Collabstr's pricing page on 28 November 2020 listed Lite at $69/month with a 15% transaction fee and collabs visible for 7 days, Pro at $99/month with a 7% fee and collabs visible for 20 days, and Managed starting at $999/month with a $3,000 minimum budget and a dedicated account manager.; Popular Pays popular Pays gates its tools into 'Suite' (ongoing full access) versus 'Single Buy' (one-time activation) and requires a demo request for either, per its archived pricing page (24 March 2023), with no price shown
  • They diverge on capability: Collabstr covers Creator marketplace, Popular Pays covers Creator discovery.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Collabstr and Popular Pays actually diverge.

Attributes where Collabstr and Popular Pays differ
AttributeCollabstrPopular Pays
Starting priceFree$499/month
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWeb, Mobile, ApiWeb, Mobile
Founded20192015

Identical on both: user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Collabstr

  • Creator marketplace
  • Collaboration tools
  • Content approval
  • Performance tracking
  • Review system
  • Analytics
  • Api support

Only in Popular Pays

  • Creator discovery
  • Content tracking
  • Contract management
  • Performance analytics
  • ROI calculation
  • PayPal
  • Data encryption
  • PCI compliance

Both cover

  • Campaign management
  • Payment processing
  • Instagram
  • TikTok
  • YouTube
  • Stripe
  • GDPR
  • Cloud deployment
  • Web support
  • Mobile support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Collabstr

  • Find and hire Instagram, TikTok, and YouTube influencersnot Popular Pays
  • Launch campaigns to 170,000 vetted creatorsnot Popular Pays
  • Track influencer post analytics and campaign performancenot Popular Pays
  • Manage secure payments until influencer work is completenot Popular Pays

Popular Pays

  • Campaign managementnot Collabstr
  • Influencer paymentsnot Collabstr
  • Content trackingnot Collabstr

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Collabstr

  • The Internet Archive's capture of Collabstr's pricing page on 28 November 2020 listed Lite at $69/month with a 15% transaction fee and collabs visible for 7 days, Pro at $99/month with a 7% fee and collabs visible for 20 days, and Managed starting at $999/month with a $3,000 minimum budget and a dedicated account manager.

Popular Pays

  • Popular Pays gates its tools into 'Suite' (ongoing full access) versus 'Single Buy' (one-time activation) and requires a demo request for either, per its archived pricing page (24 March 2023), with no price shown

Pricing, plan by plan

Collabstr

Free
  • BasicFree
    • Search influencers on marketplace
    • 10% marketplace fee
    • Post 1 campaign per month to 170,000 creators
  • Pro$299/month
    • Everything in Basic
    • Post 1 campaign per month
    • Track live analytics for 5 posts
  • Premium$399/month
    • Everything in Pro
    • Post unlimited campaigns per month
    • Track live analytics for 15 posts

Popular Pays

$499/month
  • Startup$499/month
    • Basic creator search
    • Campaign management
    • Payment processing
  • Growth$999/month
    • Advanced search
    • Contract templates
    • Analytics dashboard

Which should you pick?

Choose Collabstr if

  • You need creator marketplace.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want collaboration tools.
Collabstr review

Choose Popular Pays if

  • You need creator discovery.
  • You work on Web, Mobile.
  • You also want content tracking.
Popular Pays review

Questions people ask

Is Collabstr or Popular Pays better?
Neither clearly leads. Collabstr starts at Free and Popular Pays at $499/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Collabstr or Popular Pays?
Collabstr has a free tier; the other does not. Paid plans start at Free for Collabstr and $499/month for Popular Pays.
Does Collabstr or Popular Pays run on more platforms?
Collabstr runs on Web, Mobile, Api. Popular Pays runs on Web, Mobile.
Can I use Collabstr for free?
Yes. Collabstr has a free tier, so you can try it without paying. Popular Pays starts at $499/month.
What is Collabstr best used for?
Collabstr is most often used for find and hire instagram, tiktok, and youtube influencers, launch campaigns to 170,000 vetted creators, track influencer post analytics and campaign performance, manage secure payments until influencer work is complete. Of those, find and hire instagram, tiktok, and youtube influencers and launch campaigns to 170,000 vetted creators are not what Popular Pays is typically brought in for.
What can Collabstr do that Popular Pays cannot?
Collabstr covers Creator marketplace, Collaboration tools, Content approval, Performance tracking. Popular Pays covers Creator discovery, Content tracking, Contract management, Performance analytics. Both handle Campaign management, Payment processing, Instagram, TikTok.

Answered from the vendors’ own pages

Collabstr: Does Collabstr offer a free plan?

Yes, Collabstr offers a free Basic plan that includes influencer search, marketplace access, and the ability to post 1 campaign per month to 170,000 creators. A 10% marketplace fee applies when you hire influencers.

Source
Collabstr: What is the difference between Collabstr's Pro and Premium plans?

Pro costs $299/month and allows posting 1 campaign per month with analytics on 5 posts. Premium costs $399/month and allows unlimited campaigns per month, analytics on 15 posts, and reduces the marketplace fee to 5%. Annual billing provides 50% discount on both plans.

Source
Collabstr: How does Collabstr ensure secure payments?

Collabstr holds payment securely in escrow until you approve the influencer's work. Money is not released to the creator until you confirm the quality and completion of the campaign deliverables.

Source
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