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Podcasting · head to head

Podtrac vs Supermetrics

Podtrac logo

Podtrac

Podcasting

Industry-standard podcast measurement and analytics

From
Free
Rated
-
Full reviewWebsite
Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Rated
-
Full reviewWebsite

The short version

  • Only Podtrac has a free tier, so it costs nothing to try first.
  • Each has a real cost: Podtrac no pricing information published on homepage or accessible pages; Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • They diverge on capability: Podtrac covers IAB-certified measurement, Supermetrics covers Multi-source data connectors.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Podtrac and Supermetrics actually diverge.

Attributes where Podtrac and Supermetrics differ
AttributePodtracSupermetrics
Starting priceFree€49/month
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWebWeb, Google-sheets, Data-studio, Excel, Api
CategoryPodcastingMarketing
Founded20052010

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Podtrac

  • IAB-certified measurement
  • Download analytics
  • Industry rankings
  • Audience demographics
  • Trend analysis
  • Custom reporting
  • All podcast hosts
  • Advertising platforms

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

Both cover

  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

Podtrac

  • Podcast measurementnot Supermetrics
  • Industry rankingsnot Supermetrics
  • Advertiser reportingnot Supermetrics
  • Audience analysisnot Supermetrics

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Podtrac
  • Loading advertising data into BigQuery or Snowflake for reportingnot Podtrac
  • Automating recurring client marketing reports at an agencynot Podtrac

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Podtrac

  • No pricing information published on homepage or accessible pages
  • Dedicated pricing page exists but content not retrievable
  • Model not described publicly; requires direct sales engagement

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Pricing, plan by plan

Podtrac

Free
  • PublisherFree
    • Podcast measurement
    • Download analytics
    • Industry rankings
  • Premium$undefined/month
    • Advanced demographics
    • Custom reporting
    • API access

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Which should you pick?

Choose Podtrac if

  • You need iab-certified measurement.
  • You want to start without paying.
  • You also want download analytics.
Podtrac review

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Questions people ask

Is Podtrac or Supermetrics better?
Neither clearly leads. Podtrac starts at Free and Supermetrics at €49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Podtrac or Supermetrics?
Podtrac has a free tier; the other does not. Paid plans start at Free for Podtrac and €49/month for Supermetrics.
Does Podtrac or Supermetrics run on more platforms?
Podtrac runs on Web. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
Can I use Podtrac for free?
Yes. Podtrac has a free tier, so you can try it without paying. Supermetrics starts at €49/month.
What is Podtrac best used for?
Podtrac is most often used for podcast measurement, industry rankings, advertiser reporting, audience analysis. Of those, podcast measurement and industry rankings are not what Supermetrics is typically brought in for.
What can Podtrac do that Supermetrics cannot?
Podtrac covers IAB-certified measurement, Download analytics, Industry rankings, Audience demographics. Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending. Both handle Data encryption.

Answered from the vendors’ own pages

Podtrac: How do I get Podtrac pricing information?

Podtrac does not publish pricing on its homepage. A dedicated pricing page exists (/plans-pricing) but requires visiting the site directly to access full details. Source: https://analytics.podtrac.com

Source
Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
Podtrac: What does Podtrac offer without a paid plan?

Podtrac's free offerings are not detailed on their homepage. Contact via their website for information about complimentary or trial access to their analytics tools. Source: https://analytics.podtrac.com

Source
Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
Podtrac: Is Podtrac pricing publicly available?

Podtrac does not display pricing details publicly online. Prospective customers must navigate to their pricing page or contact sales directly for rate information. Source: https://analytics.podtrac.com

Source
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