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Podcast & Audio Publishing · head to head

Acast vs Podtrac

Acast logo

Acast

Podcast & Audio Publishing

Enterprise podcast hosting and advertising

From
On request
Rated
-
Full reviewWebsite
Podtrac logo

Podtrac

Podcast & Audio Publishing

Industry-standard podcast measurement and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Podtrac has a free tier, so it costs nothing to try first.
  • Each has a real cost: Acast the free Starter tier is limited to 1 show and 5 episodes; unlimited episodes require making the show available in Acast's advertising marketplace; Podtrac the Publisher Plans & Pricing page names four tiers, Getting Started, Grow Your Show, Grow Your Show Plus and Enterprise, but publishes no figure for any paid tier and offers no contact sales button, only a registration link
  • They diverge on capability: Acast covers Enterprise hosting, Podtrac covers IAB-certified measurement.

Where they differ

Only the attributes on which Acast and Podtrac actually diverge.

Attributes where Acast and Podtrac differ
AttributeAcastPodtrac
Starting priceOn requestFree
Pricing modelquotefreemium
Free tierNoYes
Founded20142005

Identical on both: platforms (Web), user rating (Not yet rated), category (Podcast & Audio Publishing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Acast

  • Enterprise hosting
  • Dynamic ad insertion
  • Sponsorship platform
  • Analytics
  • Monetization
  • API access
  • All podcast platforms
  • Advertising networks

Only in Podtrac

  • IAB-certified measurement
  • Download analytics
  • Industry rankings
  • Audience demographics
  • Trend analysis
  • Custom reporting
  • All podcast hosts
  • Advertising platforms

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Acast

  • Hosting and distributing a podcast to all major listening appsnot Podtrac
  • Monetising episodes through the Acast advertising marketplace and sponsorshipsnot Podtrac
  • Publishing video podcast episodes alongside audionot Podtrac

Podtrac

  • Podcast measurementnot Acast
  • Industry rankingsnot Acast
  • Advertiser reportingnot Acast
  • Audience analysisnot Acast

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Acast

  • The free Starter tier is limited to 1 show and 5 episodes; unlimited episodes require making the show available in Acast's advertising marketplace
  • Multiple shows require the paid Influencer plan at $14.99 per month billed annually or $25 per month billed monthly
  • Team management, prioritised support and the Publishing API require the Pro plan at $29.99 per month billed annually or $40 per month monthly
  • Publishing video episodes to Apple Podcasts requires the Video plan at $39.99 per month billed annually or $50 per month monthly
  • The Video plan includes only 10,000 monthly video views
  • A payment card is required to sign up even for the free tier
  • The Creator Network tier is quote only with no published price

Podtrac

  • The Publisher Plans & Pricing page names four tiers, Getting Started, Grow Your Show, Grow Your Show Plus and Enterprise, but publishes no figure for any paid tier and offers no contact sales button, only a registration link

Pricing, plan by plan

Acast

On request
  • Enterprise$undefined/month
    • Unlimited hosting
    • Dynamic ad insertion
    • Sponsorship marketplace

Podtrac

Free
  • PublisherFree
    • Podcast measurement
    • Download analytics
    • Industry rankings
  • Premium$undefined/month
    • Advanced demographics
    • Custom reporting
    • API access

Which should you pick?

Choose Acast if

  • You need enterprise hosting.
  • You also want dynamic ad insertion.
Acast review

Choose Podtrac if

  • You need iab-certified measurement.
  • You want to start without paying.
  • You also want download analytics.
Podtrac review

Questions people ask

Is Acast or Podtrac better?
Neither clearly leads. Acast starts at On request and Podtrac at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Acast or Podtrac?
Podtrac has a free tier; the other does not. Paid plans start at On request for Acast and Free for Podtrac.
Does Acast or Podtrac run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Podtrac for free?
Yes. Podtrac has a free tier, so you can try it without paying. Acast starts at On request.
What is Acast best used for?
Acast is most often used for hosting and distributing a podcast to all major listening apps, monetising episodes through the acast advertising marketplace and sponsorships, publishing video podcast episodes alongside audio. Of those, hosting and distributing a podcast to all major listening apps and monetising episodes through the acast advertising marketplace and sponsorships are not what Podtrac is typically brought in for.
What can Acast do that Podtrac cannot?
Acast covers Enterprise hosting, Dynamic ad insertion, Sponsorship platform, Analytics. Podtrac covers IAB-certified measurement, Download analytics, Industry rankings, Audience demographics. Both handle Web support.
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