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Podcasting · head to head

Podcast.co vs Supermetrics

Podcast.co logo

Podcast.co

Podcasting

Professional podcast hosting and distribution

From
$19/month
Rated
-
Full reviewWebsite
Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Podcast.co limited advanced podcast customization compared to enterprise solutions; Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • They diverge on capability: Podcast.co covers Unlimited hosting, Supermetrics covers Multi-source data connectors.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Podcast.co and Supermetrics actually diverge.

Attributes where Podcast.co and Supermetrics differ
AttributePodcast.coSupermetrics
Starting price$19/month€49/month
Pricing modelUnknownsubscription
PlatformsWebWeb, Google-sheets, Data-studio, Excel, Api
CategoryPodcastingMarketing
Founded20172010

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Podcast.co

  • Unlimited hosting
  • Podcast websites
  • Distribution
  • Advanced analytics
  • Team collaboration
  • Spotify
  • Apple Podcasts
  • Google Podcasts

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

Both cover

  • GDPR compliant

What people use each for

The jobs each tool is most often brought in to do.

Podcast.co

  • Podcast hostingnot Supermetrics
  • Corporate podcastingnot Supermetrics
  • Network hostingnot Supermetrics

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Podcast.co
  • Loading advertising data into BigQuery or Snowflake for reportingnot Podcast.co
  • Automating recurring client marketing reports at an agencynot Podcast.co

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Podcast.co

  • Limited advanced podcast customization compared to enterprise solutions
  • Transcription service costs extra at $20/month for only 10 hours
  • Download limits vary by plan; Lite tier caps at 15,000 monthly downloads

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Pricing, plan by plan

Podcast.co

$19/month
  • Lite$19/month
    • 1 user
    • 15,000 monthly downloads
    • Basic podcast pages
  • Growth$49/month
    • 5 users
    • 75,000 monthly downloads
    • Advanced podcast pages
  • Premium$99/month
    • Unlimited users
    • 200,000 monthly downloads
    • Advanced podcast pages

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Which should you pick?

Choose Podcast.co if

  • You need unlimited hosting.
  • You also want podcast websites.
Podcast.co review

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Questions people ask

Is Podcast.co or Supermetrics better?
Neither clearly leads. Podcast.co starts at $19/month and Supermetrics at €49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Podcast.co or Supermetrics?
Podcast.co starts at $19/month and Supermetrics at €49/month.
Does Podcast.co or Supermetrics run on more platforms?
Podcast.co runs on Web. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
What is Podcast.co best used for?
Podcast.co is most often used for podcast hosting, corporate podcasting, network hosting. Of those, podcast hosting and corporate podcasting are not what Supermetrics is typically brought in for.
What can Podcast.co do that Supermetrics cannot?
Podcast.co covers Unlimited hosting, Podcast websites, Distribution, Advanced analytics. Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending. Both handle GDPR compliant.

Answered from the vendors’ own pages

Podcast.co: How many podcasts can I host?

All Podcast.co plans allow unlimited podcasts and unlimited episodes. You can create and manage multiple shows under one account, with the Growth and Premium plans offering team collaboration for managing different podcasts.

Source
Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
Podcast.co: Which platforms does Podcast.co distribute to?

Podcast.co provides one-click distribution to Spotify, Apple Podcasts, Google Podcasts, Amazon Music, and other major podcast directories. The platform also offers scheduled publishing and custom episode artwork.

Source
Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
Podcast.co: What analytics are included?

All plans include audience data showing most popular episodes, listener locations, and top-performing platforms. Growth and Premium plans include more advanced analytics with team insights and subscriber tracking for private podcasts.

Source
Podcast.co: Is transcription included?

Audio transcription is available as an add-on service at $20 per month for 10 hours of audio transcription. This helps repurpose podcast content into blog posts and social media snippets.

Source
Podcast.co: Can I monetize my podcast?

Growth and Premium plans support private podcasting with invite-only episodes for paying subscribers. Podcast.co integrates with billing systems to deliver exclusive content to the right subscribers.

Source
Podcast.co: Is there a free trial?

Podcast.co offers a 14-day free trial with no hidden fees, allowing you to test the platform before committing to a paid plan.

Source
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