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Podcasting · head to head

Podtrac vs Ruler Analytics

Podtrac logo

Podtrac

Podcasting

Industry-standard podcast measurement and analytics

From
Free
Rated
-
Full reviewWebsite
Ruler Analytics logo

Ruler Analytics

Marketing

Closed-loop marketing attribution

From
£299/month
Rated
-
Full reviewWebsite

The short version

  • Only Podtrac has a free tier, so it costs nothing to try first.
  • Each has a real cost: Podtrac no pricing information published on homepage or accessible pages; Ruler Analytics no free plan or trial available, requiring custom quote for pricing
  • They diverge on capability: Podtrac covers IAB-certified measurement, Ruler Analytics covers Multi-touch attribution.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Podtrac and Ruler Analytics actually diverge.

Attributes where Podtrac and Ruler Analytics differ
AttributePodtracRuler Analytics
Starting priceFree£299/month
Pricing modelfreemiumUnknown
Free tierYesNo
CategoryPodcastingMarketing
Founded20052012

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Podtrac

  • IAB-certified measurement
  • Download analytics
  • Industry rankings
  • Audience demographics
  • Trend analysis
  • All podcast hosts
  • Advertising platforms
  • RSS feeds

Only in Ruler Analytics

  • Multi-touch attribution
  • Call tracking
  • Form tracking
  • Revenue attribution
  • Customer journey tracking
  • CRM integration
  • Marketing ROI
  • Salesforce

Both cover

  • Custom reporting
  • Data encryption
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Podtrac

  • Podcast measurementnot Ruler Analytics
  • Industry rankingsnot Ruler Analytics
  • Advertiser reportingnot Ruler Analytics
  • Audience analysisnot Ruler Analytics

Ruler Analytics

  • Marketing attributionnot Podtrac
  • ROI measurementnot Podtrac
  • Lead trackingnot Podtrac
  • Revenue attributionnot Podtrac

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Podtrac

  • No pricing information published on homepage or accessible pages
  • Dedicated pricing page exists but content not retrievable
  • Model not described publicly; requires direct sales engagement

Ruler Analytics

  • No free plan or trial available, requiring custom quote for pricing
  • Advanced features like marketing mix modeling only available on Advanced plan at 1,499 GBP per month
  • Pricing scales with monthly traffic volume, making costs unpredictable
  • Setup requires manual integration with CRM and data sources

Pricing, plan by plan

Podtrac

Free
  • PublisherFree
    • Podcast measurement
    • Download analytics
    • Industry rankings
  • Premium$undefined/month
    • Advanced demographics
    • Custom reporting
    • API access

Ruler Analytics

£299/month
  • Small$299/month
    • Up to 10,000 monthly visits
    • Form tracking
    • Call tracking
  • Medium$499/month
    • Up to 50,000 monthly visits
    • Data-driven attribution
    • Segmentation
  • Advanced$1499/month
    • 100k+ monthly visits
    • Marketing mix modeling
    • AI agents for analytics

Which should you pick?

Choose Podtrac if

  • You need iab-certified measurement.
  • You want to start without paying.
  • You also want download analytics.
Podtrac review

Choose Ruler Analytics if

  • You need multi-touch attribution.
  • You also want call tracking.
Ruler Analytics review

Questions people ask

Is Podtrac or Ruler Analytics better?
Neither clearly leads. Podtrac starts at Free and Ruler Analytics at £299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Podtrac or Ruler Analytics?
Podtrac has a free tier; the other does not. Paid plans start at Free for Podtrac and £299/month for Ruler Analytics.
Does Podtrac or Ruler Analytics run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Podtrac for free?
Yes. Podtrac has a free tier, so you can try it without paying. Ruler Analytics starts at £299/month.
What is Podtrac best used for?
Podtrac is most often used for podcast measurement, industry rankings, advertiser reporting, audience analysis. Of those, podcast measurement and industry rankings are not what Ruler Analytics is typically brought in for.
What can Podtrac do that Ruler Analytics cannot?
Podtrac covers IAB-certified measurement, Download analytics, Industry rankings, Audience demographics. Ruler Analytics covers Multi-touch attribution, Call tracking, Form tracking, Revenue attribution. Both handle Custom reporting, Data encryption, Web support.

Answered from the vendors’ own pages

Podtrac: How do I get Podtrac pricing information?

Podtrac does not publish pricing on its homepage. A dedicated pricing page exists (/plans-pricing) but requires visiting the site directly to access full details. Source: https://analytics.podtrac.com

Source
Ruler Analytics: What does Ruler Analytics track?

Ruler Analytics tracks forms, calls, live chat, offline conversions, and CRM data to connect marketing activity directly to revenue outcomes.

Source
Podtrac: What does Podtrac offer without a paid plan?

Podtrac's free offerings are not detailed on their homepage. Contact via their website for information about complimentary or trial access to their analytics tools. Source: https://analytics.podtrac.com

Source
Ruler Analytics: Does Ruler Analytics offer a free plan?

No, Ruler Analytics does not offer a free plan. Pricing starts at 299 GBP per month for the Small plan supporting up to 10,000 monthly website visits.

Source
Podtrac: Is Podtrac pricing publicly available?

Podtrac does not display pricing details publicly online. Prospective customers must navigate to their pricing page or contact sales directly for rate information. Source: https://analytics.podtrac.com

Source
Ruler Analytics: What attribution models does Ruler Analytics support?

Ruler supports multi-touch attribution, data-driven attribution, impression attribution, and marketing mix modeling for measuring campaign ROI across channels.

Source
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