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Podcasting · head to head

Podtrac vs Zencastr

Podtrac logo

Podtrac

Podcasting

Industry-standard podcast measurement and analytics

From
Free
Rated
-
Full reviewWebsite
Zencastr logo

Zencastr

Podcasting

Free podcast recording in your browser

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Podtrac no pricing information published on homepage or accessible pages; Zencastr the pricing page lists no dollar amount for any tier; the paid Enterprise tier is marked Custom and requires contacting sales
  • They diverge on capability: Podtrac covers IAB-certified measurement, Zencastr covers Browser-based recording.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Podtrac and Zencastr actually diverge.

Attributes where Podtrac and Zencastr differ
AttributePodtracZencastr
Founded20052015

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Podcasting).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Podtrac

  • IAB-certified measurement
  • Download analytics
  • Industry rankings
  • Audience demographics
  • Trend analysis
  • Custom reporting
  • All podcast hosts
  • Advertising platforms

Only in Zencastr

  • Browser-based recording
  • Separate tracks
  • Automatic postproduction
  • Video recording
  • Lossless audio
  • Cloud storage
  • Dropbox
  • Google Drive

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Podtrac

  • Podcast measurementnot Zencastr
  • Industry rankingsnot Zencastr
  • Advertiser reportingnot Zencastr
  • Audience analysisnot Zencastr

Zencastr

  • Recording remote podcast interviews with separate local tracks per guestnot Podtrac
  • Recording video podcasts in the browser without guest software installsnot Podtrac
  • Publishing recorded episodes and clips from one workspacenot Podtrac

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Podtrac

  • No pricing information published on homepage or accessible pages
  • Dedicated pricing page exists but content not retrievable
  • Model not described publicly; requires direct sales engagement

Zencastr

  • The pricing page lists no dollar amount for any tier; the paid Enterprise tier is marked Custom and requires contacting sales
  • The free tier caps a session at 6 participants
  • The free tier caps video streaming quality at 1080p
  • The free tier is limited to 5 podcast shows and 4 seats

Pricing, plan by plan

Podtrac

Free
  • PublisherFree
    • Podcast measurement
    • Download analytics
    • Industry rankings
  • Premium$undefined/month
    • Advanced demographics
    • Custom reporting
    • API access

Zencastr

Free
  • HobbyistFree
    • 8 hours/month audio
    • MP3 quality
    • Up to 2 guests
  • Professional$20/month
    • Unlimited recording
    • WAV lossless quality
    • Video recording

Which should you pick?

Choose Podtrac if

  • You need iab-certified measurement.
  • You want to start without paying.
  • You also want download analytics.
Podtrac review

Choose Zencastr if

  • You need browser-based recording.
  • You want to start without paying.
  • You also want separate tracks.
Zencastr review

Questions people ask

Is Podtrac or Zencastr better?
Neither clearly leads. Podtrac starts at Free and Zencastr at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Podtrac or Zencastr?
Podtrac starts at Free and Zencastr at Free.
Does Podtrac or Zencastr run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Podtrac for free?
Both have a free tier, so you can try either at no cost before committing.
What is Podtrac best used for?
Podtrac is most often used for podcast measurement, industry rankings, advertiser reporting, audience analysis. Of those, podcast measurement and industry rankings are not what Zencastr is typically brought in for.
What can Podtrac do that Zencastr cannot?
Podtrac covers IAB-certified measurement, Download analytics, Industry rankings, Audience demographics. Zencastr covers Browser-based recording, Separate tracks, Automatic postproduction, Video recording. Both handle Web support.

Answered from the vendors’ own pages

Podtrac: How do I get Podtrac pricing information?

Podtrac does not publish pricing on its homepage. A dedicated pricing page exists (/plans-pricing) but requires visiting the site directly to access full details. Source: https://analytics.podtrac.com

Source
Zencastr: Is Zencastr free to use?

Zencastr offers a free plan called Vibecastr with the option to upgrade to Enterprise with custom pricing.

Source
Podtrac: What does Podtrac offer without a paid plan?

Podtrac's free offerings are not detailed on their homepage. Contact via their website for information about complimentary or trial access to their analytics tools. Source: https://analytics.podtrac.com

Source
Zencastr: What support level comes with Zencastr's free plan?

The free Vibecastr plan includes Producer-level support, while Enterprise plans offer custom support arrangements.

Source
Podtrac: Is Podtrac pricing publicly available?

Podtrac does not display pricing details publicly online. Prospective customers must navigate to their pricing page or contact sales directly for rate information. Source: https://analytics.podtrac.com

Source
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