Podcasting · head to head
Simplecast vs Supermetrics

Supermetrics
Marketing
Bring all your marketing data into one place
- From
- €49/month
- Rated
- -
The short version
- Each has a real cost: Simplecast basic plan at $15 per month includes only 20,000 monthly downloads and 2 team seats; Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
- They diverge on capability: Simplecast covers Unlimited hosting, Supermetrics covers Multi-source data connectors.
- Prices and features above were last checked on 30 August 2026.
Where they differ
Only the attributes on which Simplecast and Supermetrics actually diverge.
| Attribute | Simplecast | Supermetrics |
|---|---|---|
| Starting price | $15/month | €49/month |
| Platforms | Web | Web, Google-sheets, Data-studio, Excel, Api |
| Category | Podcasting | Marketing |
| Founded | 2014 | 2010 |
Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Simplecast
- Unlimited hosting
- Analytics
- Dynamic ad insertion
- Distribution
- Team collaboration
- All podcast platforms
- Advertising networks
- CMS systems
Only in Supermetrics
- Multi-source data connectors
- Real-time data sync
- Custom dimensions
- Data blending
- Scheduled reports
- Data transformation
- Visualization
- Google Analytics
Both cover
- API access
What people use each for
The jobs each tool is most often brought in to do.
Simplecast
- Hosting podcasts with per-episode analytics and audience metricsnot Supermetrics
- Distributing shows to Apple Podcasts, Spotify and other directoriesnot Supermetrics
- Monetising podcasts through dynamic ad insertion at the Professional tiernot Supermetrics
Supermetrics
- Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Simplecast
- Loading advertising data into BigQuery or Snowflake for reportingnot Simplecast
- Automating recurring client marketing reports at an agencynot Simplecast
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Simplecast
- Basic plan at $15 per month includes only 20,000 monthly downloads and 2 team seats
- Essential plan at $35 per month includes 50,000 monthly downloads and 4 team seats
- Dynamic ad insertion and campaign management are only on the Professional plan, which is quoted by sales with no published rate
- API access for publishing and campaign management is Enterprise only
- Annual prepayment is required to get the 10 percent discount
Supermetrics
- Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
- The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
- Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
- Refresh scheduling on those tiers is stated for Google Sheets only
- Snowflake and BigQuery data warehouse destinations require the Enterprise package
- SAML SSO is Enterprise only; lower tiers get basic single sign-on
- Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
- Enterprise carries no published price and is quote only
- The 20% saving is only available on yearly billing
- AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth
Pricing, plan by plan
Simplecast
$15/month- Basic$15/month
- Annual option: $13.50/month when prepaid
- 2 team seats
- Unlimited storage
- Essential$35/month
- Annual option: $31.50/month when prepaid
- 4 team seats
- Everything in Basic plus additional web players
- Professional$null/custom
- Contact sales for custom pricing
- Dynamic ad insertion
- Campaign management
- Enterprise$null/custom
- Contact sales for custom features
- Everything in Professional plus API integration
- White-labeled RSS
Supermetrics
€49/month- Starter$49/month
- 1 core destination
- 3 data sources
- 1 user
- Growth$199/month
- 1 core destination
- 7 data sources
- 2 users
- Pro$499/month
- 1 core destination
- 10 data sources
- 3 users
Which should you pick?
Choose Supermetrics if
- You need multi-source data connectors.
- You work on Web, Google-sheets, Data-studio, Excel, Api.
- You also want real-time data sync.
Questions people ask
- Is Simplecast or Supermetrics better?
- Neither clearly leads. Simplecast starts at $15/month and Supermetrics at €49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Simplecast or Supermetrics?
- Simplecast starts at $15/month and Supermetrics at €49/month.
- Does Simplecast or Supermetrics run on more platforms?
- Simplecast runs on Web. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
- What is Simplecast best used for?
- Simplecast is most often used for hosting podcasts with per-episode analytics and audience metrics, distributing shows to apple podcasts, spotify and other directories, monetising podcasts through dynamic ad insertion at the professional tier. Of those, hosting podcasts with per-episode analytics and audience metrics and distributing shows to apple podcasts, spotify and other directories are not what Supermetrics is typically brought in for.
- What can Simplecast do that Supermetrics cannot?
- Simplecast covers Unlimited hosting, Analytics, Dynamic ad insertion, Distribution. Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending. Both handle API access.
Answered from the vendors’ own pages
Simplecast: How much does Simplecast cost?
Simplecast offers a 14-day free trial (no credit card required) followed by paid plans starting at $15/month for Basic ($13.50/month annual) and $35/month for Essential ($31.50/month annual). Professional and Enterprise plans require contacting sales for custom pricing.
SourceSupermetrics: How much does Supermetrics cost?
Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.
SourceSimplecast: Can I change my Simplecast plan anytime?
Yes. Plan changes are allowed anytime with prorated adjustments. You can cancel anytime with no long-term contracts or penalties.
SourceSupermetrics: Can I add extra users or data sources to my Supermetrics plan?
Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.
SourceSimplecast: What is included in the Basic plan?
The Basic plan ($15/month or $13.50/month annually) includes 2 team seats, unlimited storage, distribution to all platforms, basic analytics, custom domain website, and 20,000 downloads per month.
SourceSimplecast: What makes the Essential plan different from Basic?
The Essential plan ($35/month or $31.50/month annually) adds 2 more team seats (4 total), comparative analytics, location analytics, unique listener reports, and increases the monthly download allowance to 50,000.
SourceRelated pages
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