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Podcasting · head to head

Apple Podcasts Connect vs Supermetrics

Apple Podcasts Connect logo

Apple Podcasts Connect

Podcasting

Manage and distribute your podcast on Apple Podcasts

From
Free
Rated
-
Full reviewWebsite
Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Rated
-
Full reviewWebsite

The short version

  • Only Apple Podcasts Connect has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apple Podcasts Connect requires an Apple account, and a show has to be claimed before it can be managed; Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • They diverge on capability: Apple Podcasts Connect covers Podcast submission, Supermetrics covers Multi-source data connectors.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Apple Podcasts Connect and Supermetrics actually diverge.

Attributes where Apple Podcasts Connect and Supermetrics differ
AttributeApple Podcasts ConnectSupermetrics
Starting priceFree€49/month
Pricing modelfreesubscription
Free tierYesNo
PlatformsWeb, Ios, MacosWeb, Google-sheets, Data-studio, Excel, Api
CategoryPodcastingMarketing
Founded19762010

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apple Podcasts Connect

  • Podcast submission
  • Episode management
  • Analytics
  • Subscription monetization
  • Show optimization
  • Multi-show management
  • RSS feeds
  • Hosting platforms

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

What people use each for

The jobs each tool is most often brought in to do.

Apple Podcasts Connect

  • Submitting a new podcast to Apple Podcastsnot Supermetrics
  • Claiming an existing show so it is registered to your accountnot Supermetrics
  • Reviewing Apple Podcasts listener trends and analyticsnot Supermetrics
  • Managing show artwork and metadatanot Supermetrics

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Apple Podcasts Connect
  • Loading advertising data into BigQuery or Snowflake for reportingnot Apple Podcasts Connect
  • Automating recurring client marketing reports at an agencynot Apple Podcasts Connect

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apple Podcasts Connect

  • Requires an Apple account, and a show has to be claimed before it can be managed
  • Only reports listening that happens inside Apple Podcasts, so it is not a whole-audience view
  • Does not host audio; the show still needs a hosting provider elsewhere

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Pricing, plan by plan

Apple Podcasts Connect

Free
  • FreeFree
    • Podcast submission
    • Analytics dashboard
    • Episode management
  • Subscriptions Program$19.99/year
    • Premium subscriptions
    • Paid content
    • Subscriber management

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Which should you pick?

Choose Apple Podcasts Connect if

  • You need podcast submission.
  • You want to start without paying.
  • You work on Web, Ios, Macos.
  • You also want episode management.
Apple Podcasts Connect review

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Questions people ask

Is Apple Podcasts Connect or Supermetrics better?
Neither clearly leads. Apple Podcasts Connect starts at Free and Supermetrics at €49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apple Podcasts Connect or Supermetrics?
Apple Podcasts Connect has a free tier; the other does not. Paid plans start at Free for Apple Podcasts Connect and €49/month for Supermetrics.
Does Apple Podcasts Connect or Supermetrics run on more platforms?
Apple Podcasts Connect runs on Web, Ios, Macos. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
Can I use Apple Podcasts Connect for free?
Yes. Apple Podcasts Connect has a free tier, so you can try it without paying. Supermetrics starts at €49/month.
What is Apple Podcasts Connect best used for?
Apple Podcasts Connect is most often used for submitting a new podcast to apple podcasts, claiming an existing show so it is registered to your account, reviewing apple podcasts listener trends and analytics, managing show artwork and metadata. Of those, submitting a new podcast to apple podcasts and claiming an existing show so it is registered to your account are not what Supermetrics is typically brought in for.
What can Apple Podcasts Connect do that Supermetrics cannot?
Apple Podcasts Connect covers Podcast submission, Episode management, Analytics, Subscription monetization. Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending.

Answered from the vendors’ own pages

Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
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