Softwr

Marketing · head to head

Optimizely vs Staffbase

Optimizely logo

Optimizely

Marketing

Digital experience optimization

From
$10000/year
Rated
-
Full reviewWebsite
Staffbase logo

Staffbase

Employee Engagement

Employee communications platform for all workers

From
€3/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Optimizely no pricing is published and no minimum is stated; Staffbase staffbase publishes no price list at all and states directly that it does not publish prices
  • They diverge on capability: Optimizely covers A/B testing, Staffbase covers Employee app.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Optimizely and Staffbase actually diverge.

Attributes where Optimizely and Staffbase differ
AttributeOptimizelyStaffbase
Starting price$10000/year€3/month
Pricing modelquotesubscription
PlatformsWeb, MobileWeb
CategoryMarketingEmployee Engagement
Founded20102014

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Optimizely

  • A/B testing
  • Multivariate testing
  • Personalization
  • Feature management
  • Google Analytics
  • Adobe Analytics
  • SOC2
  • ISO27001

Only in Staffbase

  • Employee app
  • Intranet
  • Email campaigns
  • Digital signage
  • News channels
  • Chat
  • Surveys
  • Microsoft 365

Both cover

  • Analytics

What people use each for

The jobs each tool is most often brought in to do.

Optimizely

  • A/B testing and experimentation across web and product experiencesnot Staffbase
  • Feature flagging and personalisation for digital productsnot Staffbase

Staffbase

  • Employee communication and engagement for frontline workersnot Optimizely
  • Internal communications for dispersed teamsnot Optimizely
  • Mobile-first employee experience platformnot Optimizely
  • Multi-channel employee messagingnot Optimizely

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Optimizely

  • No pricing is published and no minimum is stated
  • Every plan is individually packaged, so no two quotes are necessarily comparable
  • Reaching a figure requires a demo or sales conversation

Staffbase

  • Staffbase publishes no price list at all and states directly that it does not publish prices
  • Every route to a number is a sales conversation; the vendor says most customers receive a tailored proposal 3 to 5 business days after a first call
  • Pricing is shaped by workforce composition, so the desk-worker to frontline mix determines the rate rather than a published per-seat figure
  • Frontline employees are licensed on a separate reduced tier with a narrower capability set than desk workers
  • Multi-brand and multi-region enterprise configurations are scoped and priced individually
  • The vendor cites a typical 90 days from signed contract to a fully branded launch
  • Intranet, email and digital signage are separate channels added on top of the employee app rather than one bundled product

Pricing, plan by plan

Optimizely

$10000/year
  • Enterprise$undefined/year
    • A/B testing
    • Personalization
    • Feature management

Staffbase

€3/month
  • Starter$3/month
    • Employee app
    • News channels
    • Chat
  • Business$undefined/month
    • Intranet
    • Multi-channel
    • Advanced analytics

Which should you pick?

Choose Optimizely if

  • You need a/b testing.
  • You work on Web, Mobile.
  • You also want multivariate testing.
Optimizely review

Choose Staffbase if

  • You need employee app.
  • You also want intranet.
Staffbase review

Questions people ask

Is Optimizely or Staffbase better?
Neither clearly leads. Optimizely starts at $10000/year and Staffbase at €3/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Optimizely or Staffbase?
Optimizely starts at $10000/year and Staffbase at €3/month.
Does Optimizely or Staffbase run on more platforms?
Optimizely runs on Web, Mobile. Staffbase runs on Web.
What is Optimizely best used for?
Optimizely is most often used for a/b testing and experimentation across web and product experiences, feature flagging and personalisation for digital products. Of those, a/b testing and experimentation across web and product experiences and feature flagging and personalisation for digital products are not what Staffbase is typically brought in for.
What can Optimizely do that Staffbase cannot?
Optimizely covers A/B testing, Multivariate testing, Personalization, Feature management. Staffbase covers Employee app, Intranet, Email campaigns, Digital signage. Both handle Analytics.

Answered from the vendors’ own pages

Optimizely: How much does Optimizely cost?

Optimizely does not publish pricing rates. The company states that every plan is individually packaged based on specific customer needs. Interested customers must request a demo or contact the sales team to receive customized pricing.

Source
Staffbase: How much does Staffbase cost?

Staffbase does not publish standard pricing. The company uses a custom quote-based model with tailored proposals because 'no two workforces look alike.' Pricing structures vary for frontline workers, mixed desk and frontline environments, and enterprise configurations.

Source
Optimizely: What is the pricing model for Optimizely?

Optimizely uses a custom enterprise pricing model rather than published rate cards. Pricing is determined through direct consultation with the sales team based on the customer's digital needs and feature requirements.

Source
Staffbase: How quickly can I get a Staffbase quote?

Staffbase provides tailored proposals within 3-5 business days after an initial consultation. Most teams connect with sales within 48 hours of requesting a quote.

Source
Optimizely: Is there a free trial of Optimizely?

Optimizely does not specify free trial availability on its website. Customers interested in exploring the platform are directed to request a demo through the company's website to discuss trial options.

Source
Staffbase: Does Staffbase pricing differ for frontline versus desk workers?

Yes, Staffbase offers frontline-specific pricing for workers without desk access, and flexible mixed pricing for organizations combining both types of employees. This approach allows organizations to extend reach without increasing enterprise licensing costs.

Source
Share

Related pages

More on Optimizely

More on Staffbase

Keep looking

Other head to heads