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Marketing · head to head

Optimizely vs Peakon by Workday

Optimizely logo

Optimizely

Marketing

Digital experience optimization

From
$10000/year
Rated
-
Full reviewWebsite
Peakon by Workday logo

Peakon by Workday

Employee Engagement

Turn employee feedback into business success

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Optimizely no pricing is published and no minimum is stated; Peakon by Workday pricing is not published; sold by quote through a sales process
  • They diverge on capability: Optimizely covers A/B testing, Peakon by Workday covers Continuous listening.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Optimizely and Peakon by Workday actually diverge.

Attributes where Optimizely and Peakon by Workday differ
AttributeOptimizelyPeakon by Workday
Starting price$10000/yearOn request
PlatformsWeb, MobileWeb
CategoryMarketingEmployee Engagement
Founded20102014

Identical on both: pricing model (quote), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Optimizely

  • A/B testing
  • Multivariate testing
  • Personalization
  • Feature management
  • Analytics
  • Google Analytics
  • Adobe Analytics
  • SOC2

Only in Peakon by Workday

  • Continuous listening
  • Pulse surveys
  • AI-powered insights
  • Real-time dashboards
  • Benchmarking
  • Action planning
  • Manager enablement
  • DEI analytics

Both cover

  • ISO27001

What people use each for

The jobs each tool is most often brought in to do.

Optimizely

  • A/B testing and experimentation across web and product experiencesnot Peakon by Workday
  • Feature flagging and personalisation for digital productsnot Peakon by Workday

Peakon by Workday

  • Employee engagement measurementnot Optimizely
  • Real-time sentiment trackingnot Optimizely
  • Turnover forecastingnot Optimizely
  • Leadership developmentnot Optimizely

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Optimizely

  • No pricing is published and no minimum is stated
  • Every plan is individually packaged, so no two quotes are necessarily comparable
  • Reaching a figure requires a demo or sales conversation

Peakon by Workday

  • Pricing is not published; sold by quote through a sales process

Pricing, plan by plan

Optimizely

$10000/year
  • Enterprise$undefined/year
    • A/B testing
    • Personalization
    • Feature management

Peakon by Workday

On request

No published plan breakdown. See the Peakon by Workday review.

Which should you pick?

Choose Optimizely if

  • You need a/b testing.
  • You work on Web, Mobile.
  • You also want multivariate testing.
Optimizely review

Choose Peakon by Workday if

  • You need continuous listening.
  • You also want pulse surveys.
Peakon by Workday review

Questions people ask

Is Optimizely or Peakon by Workday better?
Neither clearly leads. Optimizely starts at $10000/year and Peakon by Workday at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Optimizely or Peakon by Workday?
Optimizely starts at $10000/year and Peakon by Workday at On request.
Does Optimizely or Peakon by Workday run on more platforms?
Optimizely runs on Web, Mobile. Peakon by Workday runs on Web.
What is Optimizely best used for?
Optimizely is most often used for a/b testing and experimentation across web and product experiences, feature flagging and personalisation for digital products. Of those, a/b testing and experimentation across web and product experiences and feature flagging and personalisation for digital products are not what Peakon by Workday is typically brought in for.
What can Optimizely do that Peakon by Workday cannot?
Optimizely covers A/B testing, Multivariate testing, Personalization, Feature management. Peakon by Workday covers Continuous listening, Pulse surveys, AI-powered insights, Real-time dashboards. Both handle ISO27001.

Answered from the vendors’ own pages

Optimizely: How much does Optimizely cost?

Optimizely does not publish pricing rates. The company states that every plan is individually packaged based on specific customer needs. Interested customers must request a demo or contact the sales team to receive customized pricing.

Source
Peakon by Workday: Is Peakon still available as a standalone product?

Peakon is now part of Workday as Workday Peakon Employee Voice, integrated into Workday's HR solutions suite.

Source
Optimizely: What is the pricing model for Optimizely?

Optimizely uses a custom enterprise pricing model rather than published rate cards. Pricing is determined through direct consultation with the sales team based on the customer's digital needs and feature requirements.

Source
Peakon by Workday: Does Workday publish pricing for Peakon Employee Voice?

No specific pricing is disclosed on the product page. Interested customers are directed to request a demo or contact Workday's sales team.

Source
Optimizely: Is there a free trial of Optimizely?

Optimizely does not specify free trial availability on its website. Customers interested in exploring the platform are directed to request a demo through the company's website to discuss trial options.

Source
Peakon by Workday: Can I get a demo of Peakon Employee Voice without talking to sales?

The product page offers both an agent-led demo option and a play-along demo video, so you can see the product in action without a direct sales conversation.

Source
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