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Employee Engagement · head to head

Betterworks vs Optimizely

Betterworks logo

Betterworks

Employee Engagement

Align, develop, and inspire your workforce

From
$1/month
Rated
-
Full reviewWebsite
Optimizely logo

Optimizely

Marketing

Digital experience optimization

From
$10000/year
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Betterworks the $1 and $2 promotional rates require a three year agreement and expire on 31 August 2026; the standing prices are $8 and $9 per user per month; Optimizely no pricing is published and no minimum is stated
  • They diverge on capability: Betterworks covers OKR & goal management, Optimizely covers A/B testing.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Betterworks and Optimizely actually diverge.

Attributes where Betterworks and Optimizely differ
AttributeBetterworksOptimizely
Starting price$1/month$10000/year
Pricing modelsubscriptionquote
PlatformsWeb, Ios, Android, ApiWeb, Mobile
CategoryEmployee EngagementMarketing
Founded20132010

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Betterworks

  • OKR & goal management
  • Performance reviews
  • Continuous feedback
  • 1-on-1 meetings
  • Goal alignment
  • Calibration tools
  • Analytics & reporting
  • Mobile app

Only in Optimizely

  • A/B testing
  • Multivariate testing
  • Personalization
  • Feature management
  • Analytics
  • Google Analytics
  • Adobe Analytics
  • SOC2

Both cover

  • ISO27001

What people use each for

The jobs each tool is most often brought in to do.

Betterworks

  • Goals and OKR tracking across an organisationnot Optimizely
  • Performance reviews, 1:1s and continuous feedbacknot Optimizely
  • Calibration and succession planning on the higher tiernot Optimizely
  • Skills mapping and development plansnot Optimizely
  • Engagement surveys on the Enterprise tiernot Optimizely

Optimizely

  • A/B testing and experimentation across web and product experiencesnot Betterworks
  • Feature flagging and personalisation for digital productsnot Betterworks

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Betterworks

  • The $1 and $2 promotional rates require a three year agreement and expire on 31 August 2026; the standing prices are $8 and $9 per user per month
  • Implementation is charged on top of the per-user price
  • Calibration, succession planning and skills intelligence need the Talent Intelligence tier
  • Engagement surveys and change management services are Enterprise only
  • The vendor states it adds most value above 500 employees, so smaller companies are not the target

Optimizely

  • No pricing is published and no minimum is stated
  • Every plan is individually packaged, so no two quotes are necessarily comparable
  • Reaching a figure requires a demo or sales conversation

Pricing, plan by plan

Betterworks

$1/month
  • Performance$8/month
    • Real-time performance tracking
    • Goals & OKRs
    • Feedback and conversations
  • Performance + Talent Intelligence$9/month
    • All Performance features plus anytime calibration
    • Succession planning
    • Skills intelligence
  • Enterprise$null/mo
    • Custom pricing
    • Everything in Performance + Talent Intelligence plus transformational program design
    • Engagement measurement

Optimizely

$10000/year
  • Enterprise$undefined/year
    • A/B testing
    • Personalization
    • Feature management

Which should you pick?

Choose Betterworks if

  • You need okr & goal management.
  • You work on Web, Ios, Android, Api.
  • You also want performance reviews.
Betterworks review

Choose Optimizely if

  • You need a/b testing.
  • You work on Web, Mobile.
  • You also want multivariate testing.
Optimizely review

Questions people ask

Is Betterworks or Optimizely better?
Neither clearly leads. Betterworks starts at $1/month and Optimizely at $10000/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Betterworks or Optimizely?
Betterworks starts at $1/month and Optimizely at $10000/year.
Does Betterworks or Optimizely run on more platforms?
Betterworks runs on Web, Ios, Android, Api. Optimizely runs on Web, Mobile.
What is Betterworks best used for?
Betterworks is most often used for goals and okr tracking across an organisation, performance reviews, 1:1s and continuous feedback, calibration and succession planning on the higher tier, skills mapping and development plans. Of those, goals and okr tracking across an organisation and performance reviews, 1:1s and continuous feedback are not what Optimizely is typically brought in for.
What can Betterworks do that Optimizely cannot?
Betterworks covers OKR & goal management, Performance reviews, Continuous feedback, 1-on-1 meetings. Optimizely covers A/B testing, Multivariate testing, Personalization, Feature management. Both handle ISO27001.

Answered from the vendors’ own pages

Betterworks: How much does Betterworks cost per user?

Betterworks costs $8 per user per month for the Performance plan or $9 per user per month for Performance + Talent Intelligence. Promotional pricing as low as $1-$2 per user per month is available for the first contract year with a 3-year commitment (expires August 31, 2026).

Source
Optimizely: How much does Optimizely cost?

Optimizely does not publish pricing rates. The company states that every plan is individually packaged based on specific customer needs. Interested customers must request a demo or contact the sales team to receive customized pricing.

Source
Betterworks: What does the Enterprise plan include?

The Enterprise plan includes everything in Performance + Talent Intelligence plus transformational program design, engagement measurement, in-app guides, and change management services. Pricing is custom and tailored to your organization.

Source
Optimizely: What is the pricing model for Optimizely?

Optimizely uses a custom enterprise pricing model rather than published rate cards. Pricing is determined through direct consultation with the sales team based on the customer's digital needs and feature requirements.

Source
Betterworks: Are there additional costs beyond per-user pricing?

Yes, implementation is a one-time cost separate from monthly per-user pricing. Betterworks' Professional Services team assists with design and launch.

Source
Optimizely: Is there a free trial of Optimizely?

Optimizely does not specify free trial availability on its website. Customers interested in exploring the platform are directed to request a demo through the company's website to discuss trial options.

Source
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