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Marketing · head to head

Optimizely vs Workhuman

Optimizely logo

Optimizely

Marketing

Digital experience optimization

From
$10000/year
Rated
-
Full reviewWebsite
Workhuman logo

Workhuman

Employee Engagement

Bring more humanity to the workplace

From
On request
Rated
-
Full reviewWebsite

The short version

  • They diverge on capability: Optimizely covers A/B testing, Workhuman covers Social recognition.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Optimizely and Workhuman actually diverge.

Attributes where Optimizely and Workhuman differ
AttributeOptimizelyWorkhuman
Starting price$10000/yearOn request
PlatformsWeb, MobileWeb, Ios, Android, Api
CategoryMarketingEmployee Engagement
Founded20101999

Identical on both: pricing model (quote), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Optimizely

  • A/B testing
  • Multivariate testing
  • Personalization
  • Feature management
  • Analytics
  • Google Analytics
  • Adobe Analytics
  • SOC2

Only in Workhuman

  • Social recognition
  • Service milestones
  • Peer-to-peer awards
  • Conversations (feedback)
  • Life events celebration
  • Community celebrations
  • Rewards marketplace
  • Workhuman IQ analytics

Both cover

  • ISO27001

What people use each for

The jobs each tool is most often brought in to do.

Optimizely

  • A/B testing and experimentation across web and product experiencesnot Workhuman
  • Feature flagging and personalisation for digital productsnot Workhuman

Workhuman

  • Employee recognitionnot Optimizely
  • Service anniversariesnot Optimizely
  • Continuous feedbacknot Optimizely
  • Culture transformationnot Optimizely
  • Retention improvementnot Optimizely

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Optimizely

  • No pricing is published and no minimum is stated
  • Every plan is individually packaged, so no two quotes are necessarily comparable
  • Reaching a figure requires a demo or sales conversation

Workhuman

Nothing recorded yet. See the Workhuman review.

Pricing, plan by plan

Optimizely

$10000/year
  • Enterprise$undefined/year
    • A/B testing
    • Personalization
    • Feature management

Workhuman

On request
  • Social Recognition$undefined/month
    • Peer-to-peer recognition
    • Manager recognition
    • Points & rewards
  • Service Milestones$undefined/month
    • Anniversary celebrations
    • Career milestones
    • Custom awards
  • Full Suite$undefined/month
    • All recognition products
    • Conversations (feedback)
    • Life events

Which should you pick?

Choose Optimizely if

  • You need a/b testing.
  • You work on Web, Mobile.
  • You also want multivariate testing.
Optimizely review

Choose Workhuman if

  • You need social recognition.
  • You work on Web, Ios, Android, Api.
  • You also want service milestones.
Workhuman review

Questions people ask

Is Optimizely or Workhuman better?
Neither clearly leads. Optimizely starts at $10000/year and Workhuman at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Optimizely or Workhuman?
Optimizely starts at $10000/year and Workhuman at On request.
Does Optimizely or Workhuman run on more platforms?
Optimizely runs on Web, Mobile. Workhuman runs on Web, Ios, Android, Api.
What is Optimizely best used for?
Optimizely is most often used for a/b testing and experimentation across web and product experiences, feature flagging and personalisation for digital products. Of those, a/b testing and experimentation across web and product experiences and feature flagging and personalisation for digital products are not what Workhuman is typically brought in for.
What can Optimizely do that Workhuman cannot?
Optimizely covers A/B testing, Multivariate testing, Personalization, Feature management. Workhuman covers Social recognition, Service milestones, Peer-to-peer awards, Conversations (feedback). Both handle ISO27001.

Answered from the vendors’ own pages

Optimizely: How much does Optimizely cost?

Optimizely does not publish pricing rates. The company states that every plan is individually packaged based on specific customer needs. Interested customers must request a demo or contact the sales team to receive customized pricing.

Source
Workhuman: Does Workhuman publish pricing on their website?

No, Workhuman does not publish specific pricing details on their main website. Organizations interested in Workhuman must contact their sales team directly to receive customized pricing quotes.

Source
Optimizely: What is the pricing model for Optimizely?

Optimizely uses a custom enterprise pricing model rather than published rate cards. Pricing is determined through direct consultation with the sales team based on the customer's digital needs and feature requirements.

Source
Optimizely: Is there a free trial of Optimizely?

Optimizely does not specify free trial availability on its website. Customers interested in exploring the platform are directed to request a demo through the company's website to discuss trial options.

Source
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