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Marketing · head to head

Optimizely vs Salesforce for Nonprofits

Optimizely logo

Optimizely

Marketing

Digital experience optimization

From
$10000/year
Rated
-
Full reviewWebsite
Salesforce for Nonprofits logo

Salesforce for Nonprofits

Nonprofits

Enterprise CRM for nonprofit organizations

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Salesforce for Nonprofits has a free tier, so it costs nothing to try first.
  • Each has a real cost: Optimizely no pricing is published and no minimum is stated; Salesforce for Nonprofits the Power of Us free grant covers only 10 Salesforce Nonprofit Cloud or Sales/Service Cloud licences; every licence beyond that is paid
  • They diverge on capability: Optimizely covers A/B testing, Salesforce for Nonprofits covers Donor management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Optimizely and Salesforce for Nonprofits actually diverge.

Attributes where Optimizely and Salesforce for Nonprofits differ
AttributeOptimizelySalesforce for Nonprofits
Starting price$10000/yearFree
Pricing modelquotesubscription
Free tierNoYes
PlatformsWeb, MobileWeb, IOS, Android
CategoryMarketingNonprofits
Founded20101999

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Optimizely

  • A/B testing
  • Multivariate testing
  • Personalization
  • Feature management
  • Analytics
  • Adobe Analytics
  • SOC2
  • ISO27001

Only in Salesforce for Nonprofits

  • Donor management
  • Campaign tracking
  • Volunteer management
  • Program tracking
  • Advanced reporting
  • Stripe
  • Slack
  • Tableau

Both cover

  • Google Analytics
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Optimizely

  • A/B testing and experimentation across web and product experiencesnot Salesforce for Nonprofits
  • Feature flagging and personalisation for digital productsnot Salesforce for Nonprofits

Salesforce for Nonprofits

  • Nonprofit constituent CRM covering fundraising, programs, outcomes and volunteersnot Optimizely
  • Consolidating donor, grant and program data on the Salesforce platformnot Optimizely

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Optimizely

  • No pricing is published and no minimum is stated
  • Every plan is individually packaged, so no two quotes are necessarily comparable
  • Reaching a figure requires a demo or sales conversation

Salesforce for Nonprofits

  • The Power of Us free grant covers only 10 Salesforce Nonprofit Cloud or Sales/Service Cloud licences; every licence beyond that is paid
  • Nonprofit Cloud Enterprise is $60 per user per month billed annually and Nonprofit Cloud Unlimited is $100 per user per month billed annually
  • The free licences require passing Salesforce eligibility criteria for the Power of Us program
  • Most Salesforce products are sold on annual contracts
  • Some products must scale together when you add or upgrade, which requires going through an Account Executive

Pricing, plan by plan

Optimizely

$10000/year
  • Enterprise$undefined/year
    • A/B testing
    • Personalization
    • Feature management

Salesforce for Nonprofits

Free
  • Nonprofit CloudFree
    • Donor management
    • Campaign tracking
    • Volunteer management
  • Professional$150/month
    • Advanced reporting
    • API integrations
    • Customization

Which should you pick?

Choose Optimizely if

  • You need a/b testing.
  • You work on Web, Mobile.
  • You also want multivariate testing.
Optimizely review

Choose Salesforce for Nonprofits if

  • You need donor management.
  • You want to start without paying.
  • You work on Web, IOS, Android.
  • You also want campaign tracking.
Salesforce for Nonprofits review

Questions people ask

Is Optimizely or Salesforce for Nonprofits better?
Neither clearly leads. Optimizely starts at $10000/year and Salesforce for Nonprofits at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Optimizely or Salesforce for Nonprofits?
Salesforce for Nonprofits has a free tier; the other does not. Paid plans start at $10000/year for Optimizely and Free for Salesforce for Nonprofits.
Does Optimizely or Salesforce for Nonprofits run on more platforms?
Optimizely runs on Web, Mobile. Salesforce for Nonprofits runs on Web, IOS, Android.
Can I use Salesforce for Nonprofits for free?
Yes. Salesforce for Nonprofits has a free tier, so you can try it without paying. Optimizely starts at $10000/year.
What is Optimizely best used for?
Optimizely is most often used for a/b testing and experimentation across web and product experiences, feature flagging and personalisation for digital products. Of those, a/b testing and experimentation across web and product experiences and feature flagging and personalisation for digital products are not what Salesforce for Nonprofits is typically brought in for.
What can Optimizely do that Salesforce for Nonprofits cannot?
Optimizely covers A/B testing, Multivariate testing, Personalization, Feature management. Salesforce for Nonprofits covers Donor management, Campaign tracking, Volunteer management, Program tracking. Both handle Google Analytics, Web support.

Answered from the vendors’ own pages

Optimizely: How much does Optimizely cost?

Optimizely does not publish pricing rates. The company states that every plan is individually packaged based on specific customer needs. Interested customers must request a demo or contact the sales team to receive customized pricing.

Source
Optimizely: What is the pricing model for Optimizely?

Optimizely uses a custom enterprise pricing model rather than published rate cards. Pricing is determined through direct consultation with the sales team based on the customer's digital needs and feature requirements.

Source
Optimizely: Is there a free trial of Optimizely?

Optimizely does not specify free trial availability on its website. Customers interested in exploring the platform are directed to request a demo through the company's website to discuss trial options.

Source
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