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Marketing Evolution vs Salesforce for Nonprofits

Marketing Evolution logo

Marketing Evolution

Marketing

Advanced marketing analytics and attribution modeling

From
$5000/month
Rated
-
Full reviewWebsite
Salesforce for Nonprofits logo

Salesforce for Nonprofits

Nonprofits

Enterprise CRM for nonprofit organizations

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Salesforce for Nonprofits has a free tier, so it costs nothing to try first.
  • Each has a real cost: Marketing Evolution pricing not published on vendor website; enterprise data infrastructure platform requires custom quote; Salesforce for Nonprofits the Power of Us free grant covers only 10 Salesforce Nonprofit Cloud or Sales/Service Cloud licences; every licence beyond that is paid
  • They diverge on capability: Marketing Evolution covers Multi-touch attribution, Salesforce for Nonprofits covers Donor management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Marketing Evolution and Salesforce for Nonprofits actually diverge.

Attributes where Marketing Evolution and Salesforce for Nonprofits differ
AttributeMarketing EvolutionSalesforce for Nonprofits
Starting price$5000/monthFree
Free tierNoYes
PlatformsWeb, Api, AnalyticsWeb, IOS, Android
CategoryMarketingNonprofits
Founded20081999

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Marketing Evolution

  • Multi-touch attribution
  • Marketing mix modeling
  • Channel performance
  • ROI analysis
  • Forecasting
  • Budget optimization
  • Custom reporting
  • Advanced analytics

Only in Salesforce for Nonprofits

  • Donor management
  • Campaign tracking
  • Volunteer management
  • Program tracking
  • Advanced reporting
  • Stripe
  • Slack
  • Tableau

Both cover

  • Google Analytics

What people use each for

The jobs each tool is most often brought in to do.

Marketing Evolution

  • Marketing data unification across paid, owned, and third-party data sourcesnot Salesforce for Nonprofits
  • Attribution modeling and customer journey reconstructionnot Salesforce for Nonprofits
  • AI-agent-ready marketing data context and business ontologynot Salesforce for Nonprofits
  • Marketing budget planning and scenario simulation with Darwin toolnot Salesforce for Nonprofits
  • Cross-channel performance monitoring and KPI standardizationnot Salesforce for Nonprofits

Salesforce for Nonprofits

  • Nonprofit constituent CRM covering fundraising, programs, outcomes and volunteersnot Marketing Evolution
  • Consolidating donor, grant and program data on the Salesforce platformnot Marketing Evolution

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Marketing Evolution

  • Pricing not published on vendor website; enterprise data infrastructure platform requires custom quote

Salesforce for Nonprofits

  • The Power of Us free grant covers only 10 Salesforce Nonprofit Cloud or Sales/Service Cloud licences; every licence beyond that is paid
  • Nonprofit Cloud Enterprise is $60 per user per month billed annually and Nonprofit Cloud Unlimited is $100 per user per month billed annually
  • The free licences require passing Salesforce eligibility criteria for the Power of Us program
  • Most Salesforce products are sold on annual contracts
  • Some products must scale together when you add or upgrade, which requires going through an Account Executive

Pricing, plan by plan

Marketing Evolution

$5000/month
  • Professional$5000/month
    • Basic attribution modeling
    • Multiple channels
    • Monthly reporting
  • Enterprise$undefined/month
    • Advanced attribution
    • Unlimited channels
    • Real-time analysis
  • Custom$undefined/month
    • Custom implementation
    • Professional services
    • Consulting included

Salesforce for Nonprofits

Free
  • Nonprofit CloudFree
    • Donor management
    • Campaign tracking
    • Volunteer management
  • Professional$150/month
    • Advanced reporting
    • API integrations
    • Customization

Which should you pick?

Choose Marketing Evolution if

  • You need multi-touch attribution.
  • You work on Web, Api, Analytics.
  • You also want marketing mix modeling.
Marketing Evolution review

Choose Salesforce for Nonprofits if

  • You need donor management.
  • You want to start without paying.
  • You work on Web, IOS, Android.
  • You also want campaign tracking.
Salesforce for Nonprofits review

Questions people ask

Is Marketing Evolution or Salesforce for Nonprofits better?
Neither clearly leads. Marketing Evolution starts at $5000/month and Salesforce for Nonprofits at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Marketing Evolution or Salesforce for Nonprofits?
Salesforce for Nonprofits has a free tier; the other does not. Paid plans start at $5000/month for Marketing Evolution and Free for Salesforce for Nonprofits.
Does Marketing Evolution or Salesforce for Nonprofits run on more platforms?
Marketing Evolution runs on Web, Api, Analytics. Salesforce for Nonprofits runs on Web, IOS, Android.
Can I use Salesforce for Nonprofits for free?
Yes. Salesforce for Nonprofits has a free tier, so you can try it without paying. Marketing Evolution starts at $5000/month.
What is Marketing Evolution best used for?
Marketing Evolution is most often used for marketing data unification across paid, owned, and third-party data sources, attribution modeling and customer journey reconstruction, ai-agent-ready marketing data context and business ontology, marketing budget planning and scenario simulation with darwin tool. Of those, marketing data unification across paid, owned, and third-party data sources and attribution modeling and customer journey reconstruction are not what Salesforce for Nonprofits is typically brought in for.
What can Marketing Evolution do that Salesforce for Nonprofits cannot?
Marketing Evolution covers Multi-touch attribution, Marketing mix modeling, Channel performance, ROI analysis. Salesforce for Nonprofits covers Donor management, Campaign tracking, Volunteer management, Program tracking. Both handle Google Analytics.

Answered from the vendors’ own pages

Marketing Evolution: How much does Marketing Evolution Substrate cost?

Marketing Evolution does not publish pricing on its website. The Substrate platform is sold through enterprise contracts requiring custom quotes.

Source
Marketing Evolution: What is the cost of Darwin proactive intelligence?

Darwin is included with the Substrate platform. Marketing Evolution does not publish per-user or per-instance pricing on its website.

Source
Marketing Evolution: Does Marketing Evolution offer a free trial?

Marketing Evolution directs users to request a demo or get started on the website. No free trial period is mentioned or offered.

Source
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