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Influencer Marketing · head to head

OpenInfluence vs Socialyte

O

OpenInfluence

Influencer Marketing

Open-source influencer marketing tools

From
Free
Rated
-
Full reviewWebsite
Socialyte logo

Socialyte

Influencer Marketing

Social media intelligence and influencer insights platform

From
$349/month
Rated
-
Full reviewWebsite

The short version

  • Only OpenInfluence has a free tier, so it costs nothing to try first.
  • They diverge on capability: OpenInfluence covers Creator discovery, Socialyte covers Social listening.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which OpenInfluence and Socialyte actually diverge.

Attributes where OpenInfluence and Socialyte differ
AttributeOpenInfluenceSocialyte
Starting priceFree$349/month
Pricing modelopen-sourcesubscription
Free tierYesNo
PlatformsWeb, Self-hosted, ApiWeb
Founded20192018

Identical on both: user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in OpenInfluence

  • Creator discovery
  • Campaign tracking
  • Analytics engine
  • Custom workflows
  • API endpoints
  • Data export
  • Community plugins
  • Full customization

Only in Socialyte

  • Social listening
  • Influencer tracking
  • Audience sentiment analysis
  • Competitive intelligence
  • Trend identification
  • Custom reporting
  • Earned media valuation
  • Twitter

Both cover

  • Instagram
  • TikTok
  • YouTube
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

OpenInfluence

No use cases recorded yet. See the OpenInfluence review.

Socialyte

  • Social listeningnot OpenInfluence
  • Influencer trackingnot OpenInfluence
  • Competitive analysisnot OpenInfluence

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

OpenInfluence

Nothing recorded yet. See the OpenInfluence review.

Socialyte

  • Socialyte has been absorbed into Obviously (obvious.ly), a full-service influencer marketing agency; socialyte.co 301-redirects to obvious.ly from the vendor's own domain, and the successor's own site publishes no self-serve pricing, only agency contact.

Pricing, plan by plan

OpenInfluence

Free
  • Open SourceFree
    • Source code access
    • Self-hosted deployment
    • Community support

Socialyte

$349/month
  • Insights$349/month
    • Social listening
    • Influencer tracking
    • Audience analysis
  • Intelligence$749/month
    • Advanced listening
    • Competitive intelligence
    • Sentiment analysis

Which should you pick?

Choose OpenInfluence if

  • You need creator discovery.
  • You want to start without paying.
  • You work on Web, Self-hosted, Api.
  • You also want campaign tracking.
OpenInfluence review

Choose Socialyte if

  • You need social listening.
  • You also want influencer tracking.
Socialyte review

Questions people ask

Is OpenInfluence or Socialyte better?
Neither clearly leads. OpenInfluence starts at Free and Socialyte at $349/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, OpenInfluence or Socialyte?
OpenInfluence has a free tier; the other does not. Paid plans start at Free for OpenInfluence and $349/month for Socialyte.
Does OpenInfluence or Socialyte run on more platforms?
OpenInfluence runs on Web, Self-hosted, Api. Socialyte runs on Web.
Can I use OpenInfluence for free?
Yes. OpenInfluence has a free tier, so you can try it without paying. Socialyte starts at $349/month.
What can OpenInfluence do that Socialyte cannot?
OpenInfluence covers Creator discovery, Campaign tracking, Analytics engine, Custom workflows. Socialyte covers Social listening, Influencer tracking, Audience sentiment analysis, Competitive intelligence. Both handle Instagram, TikTok, YouTube, GDPR.
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