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Software · head to head

Brandbassador vs OpenInfluence

Brandbassador logo

Brandbassador

Software

Employee and influencer advocacy platform

From
$599/month
Rated
-
Full reviewWebsite
O

OpenInfluence

Software

Open-source influencer marketing tools

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only OpenInfluence has a free tier, so it costs nothing to try first.
  • They diverge on capability: Brandbassador covers Campaign management, OpenInfluence covers Creator discovery.

Where they differ

Only the attributes on which Brandbassador and OpenInfluence actually diverge.

Attributes where Brandbassador and OpenInfluence differ
AttributeBrandbassadorOpenInfluence
Starting price$599/monthFree
Pricing modelsubscriptionopen-source
Free tierNoYes
PlatformsWeb, MobileWeb, Self-hosted, Api
Founded20132019

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brandbassador

  • Campaign management
  • Content distribution
  • Employee advocacy
  • Influencer management
  • Performance tracking
  • Incentive management
  • Analytics dashboard
  • Twitter

Only in OpenInfluence

  • Creator discovery
  • Campaign tracking
  • Analytics engine
  • Custom workflows
  • API endpoints
  • Data export
  • Community plugins
  • Full customization

Both cover

  • Instagram
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Brandbassador

  • Employee advocacynot OpenInfluence
  • Brand advocacynot OpenInfluence
  • Content amplificationnot OpenInfluence

OpenInfluence

No use cases recorded yet. See the OpenInfluence review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brandbassador

  • The Internet Archive's capture of Brandbassador's homepage on 15 December 2020 confirmed the product is sold only via demo booking, advertising unlimited ambassadors as a feature but publishing no price figure.

OpenInfluence

Nothing recorded yet. See the OpenInfluence review.

Pricing, plan by plan

Brandbassador

$599/month
  • Starter$599/month
    • Campaign creation
    • Employee advocacy
    • Content management
  • Professional$1299/month
    • Influencer network
    • Incentive management
    • Advanced analytics

OpenInfluence

Free
  • Open SourceFree
    • Source code access
    • Self-hosted deployment
    • Community support

Which should you pick?

Choose Brandbassador if

  • You need campaign management.
  • You work on Web, Mobile.
  • You also want content distribution.
Brandbassador review

Choose OpenInfluence if

  • You need creator discovery.
  • You want to start without paying.
  • You work on Web, Self-hosted, Api.
  • You also want campaign tracking.
OpenInfluence review

Questions people ask

Is Brandbassador or OpenInfluence better?
Neither clearly leads. Brandbassador starts at $599/month and OpenInfluence at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brandbassador or OpenInfluence?
OpenInfluence has a free tier; the other does not. Paid plans start at $599/month for Brandbassador and Free for OpenInfluence.
Does Brandbassador or OpenInfluence run on more platforms?
Brandbassador runs on Web, Mobile. OpenInfluence runs on Web, Self-hosted, Api.
Can I use OpenInfluence for free?
Yes. OpenInfluence has a free tier, so you can try it without paying. Brandbassador starts at $599/month.
What is Brandbassador best used for?
Brandbassador is most often used for employee advocacy, brand advocacy, content amplification. Of those, employee advocacy and brand advocacy are not what OpenInfluence is typically brought in for.
What can Brandbassador do that OpenInfluence cannot?
Brandbassador covers Campaign management, Content distribution, Employee advocacy, Influencer management. OpenInfluence covers Creator discovery, Campaign tracking, Analytics engine, Custom workflows. Both handle Instagram, GDPR, Cloud deployment, Web support.
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Related pages

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