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SEO · head to head

Advanced Web Ranking vs OnCrawl

Advanced Web Ranking logo

Advanced Web Ranking

SEO

Rank tracking with SEO forecasting and market share modelling built in

From
On request
Rated
-
Full reviewWebsite
OnCrawl logo

OnCrawl

SEO

Technical SEO crawler that joins crawl data with server log files

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Advanced Web Ranking the entry Pro plan updates rankings on a schedule rather than continuously, so time-sensitive SERP volatility monitoring requires an upgrade to Agency or Enterprise.; OnCrawl no pricing is published anywhere on the site, so early-stage comparison against Botify or Lumar requires getting quotes from all three before any evaluation can start.
  • They diverge on capability: Advanced Web Ranking covers SEO forecasting, OnCrawl covers Log file analysis.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Advanced Web Ranking and OnCrawl actually diverge.

Attributes where Advanced Web Ranking and OnCrawl differ
AttributeAdvanced Web RankingOnCrawl
Pricing modelPer month by tracked keyword countquote

Identical on both: starting price (On request), free tier (No), platforms (Web), user rating (Not yet rated), category (SEO).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Advanced Web Ranking

  • SEO forecasting
  • Market share reports
  • AI visibility tracking
  • Local and mobile rank tracking
  • Custom dashboards and white-label reports
  • Looker Studio and BigQuery connectors

Only in OnCrawl

  • Log file analysis
  • Crawl and log cross-analysis
  • Structured data and Core Web Vitals checks
  • Data Explorer
  • Google Search Console integration
  • API access

What people use each for

The jobs each tool is most often brought in to do.

Advanced Web Ranking

  • An agency that wants ranking forecasts to put in front of clients rather than raw position history alonenot OnCrawl
  • A consultant estimating market share against named competitors without buying a full SEO suitenot OnCrawl
  • A team with fluctuating headcount that wants unlimited seats rather than a per-user licencenot OnCrawl
  • A reporting workflow that needs BigQuery export and cross-project comparison at Enterprise tiernot OnCrawl

OnCrawl

  • A large publisher or marketplace diagnosing wasted crawl budget on parameterised or low-value URLsnot Advanced Web Ranking
  • A technical SEO team that needs server log data joined to crawl data, not just a crawl report on its ownnot Advanced Web Ranking
  • An enterprise site comparing crawl-plus-log platforms against Botify or Lumar before committing to a multi-year contractnot Advanced Web Ranking
  • A team wanting custom segmentation of crawl and log data without writing SQL against a raw exportnot Advanced Web Ranking

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Advanced Web Ranking

  • The entry Pro plan updates rankings on a schedule rather than continuously, so time-sensitive SERP volatility monitoring requires an upgrade to Agency or Enterprise.
  • Like AccuRanker, it has no site crawler or backlink index of its own, so it needs to be paired with a separate technical SEO tool.
  • Forecasting and market share modelling are statistical projections from historical tracked data, not guarantees, and teams that oversell forecast numbers to clients as certainties are misrepresenting what the tool does.
  • Pricing tiers jump in large steps between 7,000, 14,500 and 35,500 keywords, so a team tracking, say, 8,000 keywords pays the full Agency-tier price for headroom it does not use.
  • Support and forecasting depth documentation is thinner than category leaders like Semrush, so teams new to the forecasting feature often need direct vendor onboarding to use it well.

OnCrawl

  • No pricing is published anywhere on the site, so early-stage comparison against Botify or Lumar requires getting quotes from all three before any evaluation can start.
  • Log file analysis requires the customer to actually supply raw server logs, which many marketing teams cannot get from their infrastructure team without a separate internal project.
  • It is a smaller company than Botify, so enterprise buyers evaluating vendor stability and roadmap longevity weigh that against the lower likely price.
  • The interface and terminology assume a working knowledge of crawl budget and log analysis concepts, so it is a poor fit for a generalist marketer without technical SEO background.
  • Data retention periods are tied to plan tier, so historical trend analysis beyond the contracted retention window is not available without upgrading before the data would otherwise be purged.

Pricing, plan by plan

Advanced Web Ranking

On request
  • Pro$139/month
    • 7,000 tracked keywords
    • Unlimited projects and users
    • One SEO forecast per project
  • Agency$279/month
    • 14,500 tracked keywords
    • Unlimited SEO forecasts
    • 1-hour on-demand updates
  • Enterprise$699/month
    • 35,500 tracked keywords
    • Unlimited scheduled reports and cross-project reporting
    • BigQuery connector and automated CSV exports

OnCrawl

On request
  • OnCrawl$undefined/month
    • Priced by monthly crawl volume, log line volume and data retention
    • Small-site, mid-market and enterprise tiers, all quote-based
    • Free trial available on request

Which should you pick?

Choose Advanced Web Ranking if

  • You need seo forecasting.
  • You also want market share reports.
Advanced Web Ranking review

Choose OnCrawl if

  • You need log file analysis.
  • You also want crawl and log cross-analysis.
OnCrawl review

Questions people ask

Is Advanced Web Ranking or OnCrawl better?
Neither clearly leads. Advanced Web Ranking starts at On request and OnCrawl at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Advanced Web Ranking or OnCrawl?
Advanced Web Ranking starts at On request and OnCrawl at On request.
Does Advanced Web Ranking or OnCrawl run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Advanced Web Ranking best used for?
Advanced Web Ranking is most often used for an agency that wants ranking forecasts to put in front of clients rather than raw position history alone, a consultant estimating market share against named competitors without buying a full seo suite, a team with fluctuating headcount that wants unlimited seats rather than a per-user licence, a reporting workflow that needs bigquery export and cross-project comparison at enterprise tier. Of those, an agency that wants ranking forecasts to put in front of clients rather than raw position history alone and a consultant estimating market share against named competitors without buying a full seo suite are not what OnCrawl is typically brought in for.
What can Advanced Web Ranking do that OnCrawl cannot?
Advanced Web Ranking covers SEO forecasting, Market share reports, AI visibility tracking, Local and mobile rank tracking. OnCrawl covers Log file analysis, Crawl and log cross-analysis, Structured data and Core Web Vitals checks, Data Explorer.

Answered from the vendors’ own pages

Advanced Web Ranking: What is the SEO forecast feature actually predicting?

Projected ranking and traffic movement extrapolated from a project's historical tracked data, refreshed as new tracking data comes in; it is a trend projection, not a guarantee.

OnCrawl: Do I need to provide my own server logs?

Yes, log file analysis is only available if you can export raw access logs from your web server or CDN; without them OnCrawl functions as a crawler only.

Advanced Web Ranking: Is pricing per user?

No. Every plan includes unlimited projects and users; price scales only with the number of tracked keywords.

OnCrawl: How much does OnCrawl cost?

It is not published. Pricing is quoted based on crawl volume, log volume and retention period; get a quote before comparing it to Botify or Lumar.

Advanced Web Ranking: Does it track AI-generated search answers?

Yes, it reports on domain visibility inside AI-generated answers alongside standard organic rankings.

OnCrawl: Is this suitable for a small business site?

Generally not economically; the log analysis capability that justifies the cost only pays off once a site is large enough that Google is not crawling every page anyway.

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