Customer Success · head to head
Natero vs Custify
The short version
- Each has a real cost: Natero acquired by Freshworks in May 2019 and folded into the Freshsuccess product line, so it is no longer sold as Natero; Custify no mobile app for on-the-go customer success management
- They diverge on capability: Natero covers Predictive health scores, Custify covers Health scores.
Where they differ
Only the attributes on which Natero and Custify actually diverge.
Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Customer Success).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Natero
- Predictive health scores
- Machine learning
- Customer journey analytics
- Risk detection
- Freshworks
- Slack
- Zendesk
Only in Custify
- Health scores
- Task automation
- Customer 360
- Churn alerts
- HubSpot
- Intercom
- Stripe
Both cover
- Playbooks
- Salesforce
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Natero
- Customer Success
- Predictive Analyticsnot Custify
- Machine Learningnot Custify
Custify
- Customer Success
- Saasnot Natero
- Automationnot Natero
Both are used for customer success, on those jobs the choice comes down to price and fit rather than capability.
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Natero
- Acquired by Freshworks in May 2019 and folded into the Freshsuccess product line, so it is no longer sold as Natero
- natero.com no longer resolves
Custify
- No mobile app for on-the-go customer success management
- Limited reporting customization options
Pricing, plan by plan
Natero
$800/month- Growth$800/month
- Predictive health
- Playbooks
- Reporting
- Enterprise$2000/month
- Custom ML models
- Advanced API
- Dedicated support
Custify
$399/month- Starter$399/month
- Customer 360 view
- Basic health scoring
- Task management
- Growth$undefined/mo
- Expansion opportunity identification
- Advanced automation
- Custom dashboards
Which should you pick?
Questions people ask
- Is Natero or Custify better?
- Neither clearly leads. Natero starts at $800/month and Custify at $399/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Natero or Custify?
- Natero starts at $800/month and Custify at $399/month.
- Does Natero or Custify run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- What is Natero best used for?
- Natero is most often used for customer success, predictive analytics, machine learning. Of those, predictive analytics and machine learning are not what Custify is typically brought in for.
- What can Natero do that Custify cannot?
- Natero covers Predictive health scores, Machine learning, Customer journey analytics, Risk detection. Custify covers Health scores, Task automation, Customer 360, Churn alerts. Both handle Playbooks, Salesforce, Web support.
Answered from the vendors’ own pages
Custify: How much does Custify cost?
Custify pricing starts at $399-$899 per month depending on team size and seats. Pricing is quote-based for larger teams, with no per-seat fees on higher tiers.
SourceCustify: What CRM systems does Custify integrate with?
Custify integrates with HubSpot, Salesforce, Zoho CRM, Zendesk Sell, Intercom, Pipedrive, Close CRM, Freshworks CRM, and 200+ other applications through Zapier.
SourceCustify: Does Custify have a mobile app?
No, Custify does not offer a dedicated mobile app. It is a cloud-based web platform accessible via browser on mobile devices.
Source