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Muck Rack vs Wrike

Muck Rack logo

Muck Rack

News

The new standard in PR software

From
On request
Rated
-
Full reviewWebsite
Wrike logo

Wrike

Marketing

Versatile & robust project management software

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Wrike has a free tier, so it costs nothing to try first.
  • Each has a real cost: Muck Rack no specific prices published; all pricing is based on customized proposals based on team size and user count; Wrike seats are sold in blocks rather than singly: groups of 5 up to 30 seats, groups of 10 up to 100, and groups of 25 above that, so adding one person can mean paying for five
  • They diverge on capability: Muck Rack covers Media database, Wrike covers Interactive Gantt charts.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Muck Rack and Wrike actually diverge.

Attributes where Muck Rack and Wrike differ
AttributeMuck RackWrike
Starting priceOn requestFree
Pricing modelsubscriptionUnknown
Free tierNoYes
PlatformsWeb, Browser-extensionWeb, iOS, Android, Windows, macOS, Linux
CategoryNewsMarketing
Founded20092006

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Muck Rack

  • Media database
  • Journalist profiles
  • Media monitoring
  • Pitching platform
  • Coverage reporting
  • Google Analytics
  • CRM systems
  • Web support

Only in Wrike

  • Interactive Gantt charts
  • Real-time collaboration
  • Custom workflows
  • Resource management
  • Time tracking
  • Proofing tools
  • Performance reports
  • Mobile apps

Both cover

  • Slack
  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Muck Rack

  • Finding and pitching journalists from a media databasenot Wrike
  • Monitoring coverage and measuring PR resultsnot Wrike

Wrike

  • Marketing campaignsnot Muck Rack
  • Creative projectsnot Muck Rack
  • Product developmentnot Muck Rack
  • Professional servicesnot Muck Rack
  • Event managementnot Muck Rack

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Muck Rack

  • No specific prices published; all pricing is based on customized proposals based on team size and user count
  • Starter plan has limited features compared to Standard and Premier (no podcast monitoring or curation engine)
  • Sentiment analysis on Starter uses basic NLP, while Premier uses AI-powered analysis

Wrike

  • Seats are sold in blocks rather than singly: groups of 5 up to 30 seats, groups of 10 up to 100, and groups of 25 above that, so adding one person can mean paying for five
  • The Team plan is limited to 2 to 15 users and Business to 5 to 200
  • Business and above are annual subscriptions only
  • Pinnacle and Apex pricing is not published
  • AI actions are rationed by tier rather than unlimited

Pricing, plan by plan

Muck Rack

On request
  • ProFree
    • Media database
    • Media monitoring
    • Pitching tools
  • EnterpriseFree
    • All Pro features
    • Team management
    • SSO integration

Wrike

Free
  • FreeFree
  • Team$10/month
    • Per user
    • Gantt charts
    • AI included
  • Business$25/month
    • Per user
  • Pinnacle$undefined/month

Which should you pick?

Choose Muck Rack if

  • You need media database.
  • You work on Web, Browser-extension.
  • You also want journalist profiles.
Muck Rack review

Choose Wrike if

  • You need interactive gantt charts.
  • You want to start without paying.
  • You work on Web, iOS, Android, Windows, macOS, Linux.
  • You also want real-time collaboration.
Wrike review

Questions people ask

Is Muck Rack or Wrike better?
Neither clearly leads. Muck Rack starts at On request and Wrike at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Muck Rack or Wrike?
Wrike has a free tier; the other does not. Paid plans start at On request for Muck Rack and Free for Wrike.
Does Muck Rack or Wrike run on more platforms?
Muck Rack runs on Web, Browser-extension. Wrike runs on Web, iOS, Android, Windows, macOS, Linux.
Can I use Wrike for free?
Yes. Wrike has a free tier, so you can try it without paying. Muck Rack starts at On request.
What is Muck Rack best used for?
Muck Rack is most often used for finding and pitching journalists from a media database, monitoring coverage and measuring pr results. Of those, finding and pitching journalists from a media database and monitoring coverage and measuring pr results are not what Wrike is typically brought in for.
What can Muck Rack do that Wrike cannot?
Muck Rack covers Media database, Journalist profiles, Media monitoring, Pitching platform. Wrike covers Interactive Gantt charts, Real-time collaboration, Custom workflows, Resource management. Both handle Slack, Salesforce.

Answered from the vendors’ own pages

Muck Rack: How are Muck Rack plans priced?

Muck Rack pricing is not published. The platform offers three tiers (Starter, Standard, and Premier) with customized pricing that depends on several factors including team size and number of users. Interested customers must contact sales for a personalized quote.

Source
Wrike: Are Gantt charts included in all plans?

Gantt charts are available in the Team plan ($10/user/month) and higher. The free plan has limited project visualization.

Source
Muck Rack: What features does Muck Rack Standard plan include?

Muck Rack Standard includes media monitoring and alerts, podcast monitoring, AI visibility badges, AI journalist recommendations, full media list exports, and NLP-based sentiment analysis. It is marked as the most popular plan on their pricing page.

Source
Wrike: Is AI included in the pricing?

Yes. As of January 2026, Wrike includes AI Agents and AI Priority Inbox in all plans at no extra cost, a major differentiator from competitors charging $20-40/user/month for AI.

Source
Muck Rack: What is unique about Muck Rack Premier plan?

Muck Rack Premier is the highest tier and adds the Curation Engine and AI-powered sentiment analysis (versus basic NLP). It includes Muck Rack API access and is targeted at enterprises and advanced teams.

Source
Muck Rack: What add-ons are available for Muck Rack?

Muck Rack offers multiple add-ons with pricing not specified: Print and Broadcast Monitoring, Social Listening, Press Release Distribution, Muck Rack API (Premier tier), Media Intelligence Services, and Generative Pulse.

Source
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