Software · head to head
Muck Rack vs Apple News
The short version
- Only Apple News has a free tier, so it costs nothing to try first.
- Each has a real cost: Muck Rack no pricing is published, and every quote is prepared individually; Apple News apple News+ costs $12.99 per month in USD after the first month, or is included only via the $39.95 per month USD Apple One Premier bundle
- They diverge on capability: Muck Rack covers Media database, Apple News covers Curated news feed.
Where they differ
Only the attributes on which Muck Rack and Apple News actually diverge.
| Attribute | Muck Rack | Apple News |
|---|---|---|
| Starting price | On request | Free |
| Pricing model | subscription | freemium |
| Free tier | No | Yes |
| Platforms | Web, Browser-extension | Ios, Macos |
| Founded | 2009 | 1976 |
Identical on both: user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Muck Rack
- Media database
- Journalist profiles
- Media monitoring
- Pitching platform
- Coverage reporting
- Slack
- Salesforce
- Google Analytics
Only in Apple News
- Curated news feed
- Premium magazines
- Audio stories
- Personalization
- Offline reading
- iCloud
- Apple One bundle
- Siri
What people use each for
The jobs each tool is most often brought in to do.
Muck Rack
- Finding and pitching journalists from a media databasenot Apple News
- Monitoring coverage and measuring PR resultsnot Apple News
Apple News
- Daily news readingnot Muck Rack
- Magazine subscriptionnot Muck Rack
- News discoverynot Muck Rack
- Staying informednot Muck Rack
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Muck Rack
- No pricing is published, and every quote is prepared individually
- Cost depends on user count, so a growing PR team pays more for the same database
- Broadcast monitoring, social listening and press release distribution are separately priced modules rather than included
Apple News
- Apple News+ costs $12.99 per month in USD after the first month, or is included only via the $39.95 per month USD Apple One Premier bundle
Pricing, plan by plan
Muck Rack
On request- ProFree
- Media database
- Media monitoring
- Pitching tools
- EnterpriseFree
- All Pro features
- Team management
- SSO integration
Apple News
Free- Apple NewsFree
- Free news articles
- Personalized feed
- Topic following
- Apple News+$12.99/month
- Premium magazines
- Major newspapers
- Audio stories
Which should you pick?
Choose Muck Rack if
- You need media database.
- You work on Web, Browser-extension.
- You also want journalist profiles.
Choose Apple News if
- You need curated news feed.
- You want to start without paying.
- You work on Ios, Macos.
- You also want premium magazines.
Questions people ask
- Is Muck Rack or Apple News better?
- Neither clearly leads. Muck Rack starts at On request and Apple News at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Muck Rack or Apple News?
- Apple News has a free tier; the other does not. Paid plans start at On request for Muck Rack and Free for Apple News.
- Does Muck Rack or Apple News run on more platforms?
- Muck Rack runs on Web, Browser-extension. Apple News runs on Ios, Macos.
- Can I use Apple News for free?
- Yes. Apple News has a free tier, so you can try it without paying. Muck Rack starts at On request.
- What is Muck Rack best used for?
- Muck Rack is most often used for finding and pitching journalists from a media database, monitoring coverage and measuring pr results. Of those, finding and pitching journalists from a media database and monitoring coverage and measuring pr results are not what Apple News is typically brought in for.
- What can Muck Rack do that Apple News cannot?
- Muck Rack covers Media database, Journalist profiles, Media monitoring, Pitching platform. Apple News covers Curated news feed, Premium magazines, Audio stories, Personalization.