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Marketing · head to head

Moz vs Splash That

Moz logo

Moz

Marketing

SEO software for smarter marketing

From
Free
Rated
-
Full reviewWebsite
Splash That logo

Splash That

Event Management

Enterprise event marketing platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Moz has a free tier, so it costs nothing to try first.
  • Each has a real cost: Moz smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush; Splash That acquired by Cvent in August 2024 and now sold within the Cvent suite
  • They diverge on capability: Moz covers Keyword Explorer, Splash That covers Event pages.

Where they differ

Only the attributes on which Moz and Splash That actually diverge.

Attributes where Moz and Splash That differ
AttributeMozSplash That
Starting priceFreeOn request
Free tierYesNo
CategoryMarketingEvent Management
Founded20042011

Identical on both: pricing model (Unknown), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Moz

  • Keyword Explorer
  • Link Explorer
  • Site Crawl
  • Rank Tracking
  • Page Optimization
  • Competitive research
  • Local SEO tools
  • Fresh Web Explorer

Only in Splash That

  • Event pages
  • Registration
  • Check-in
  • Email marketing
  • Analytics
  • Salesforce
  • Marketo
  • HubSpot

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Moz

  • SEO auditsnot Splash That
  • Keyword researchnot Splash That
  • Link buildingnot Splash That
  • Local SEOnot Splash That
  • Competitive analysisnot Splash That

Splash That

  • Event registration pages and marketing for live, virtual and hybrid eventsnot Moz
  • Syncing event attendance into Salesforce and other CRMsnot Moz
  • Running a large programme of events to a consistent brand templatenot Moz
  • Reporting on event-sourced pipelinenot Moz

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Moz

  • Smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush
  • Unreliable competitive analysis for B2B companies with niche competitor sets
  • Weekly rank tracking on lower plans creates bottlenecks versus daily updates on competitors

Splash That

  • Acquired by Cvent in August 2024 and now sold within the Cvent suite

Pricing, plan by plan

Moz

Free
  • Starter$39/month
    • Limited keyword tracking
    • Basic site audit
  • Standard$99/month
    • Enhanced keyword tracking
    • Competitive analysis

Splash That

On request

No published plan breakdown. See the Splash That review.

Which should you pick?

Choose Moz if

  • You need keyword explorer.
  • You want to start without paying.
  • You also want link explorer.
Moz review

Choose Splash That if

  • You need event pages.
  • You also want registration.
Splash That review

Questions people ask

Is Moz or Splash That better?
Neither clearly leads. Moz starts at Free and Splash That at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Moz or Splash That?
Moz has a free tier; the other does not. Paid plans start at Free for Moz and On request for Splash That.
Does Moz or Splash That run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Moz for free?
Yes. Moz has a free tier, so you can try it without paying. Splash That starts at On request.
What is Moz best used for?
Moz is most often used for seo audits, keyword research, link building, local seo. Of those, seo audits and keyword research are not what Splash That is typically brought in for.
What can Moz do that Splash That cannot?
Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking. Splash That covers Event pages, Registration, Check-in, Email marketing. Both handle Web support.

Answered from the vendors’ own pages

Moz: What are Moz's main weaknesses compared to Semrush and Ahrefs?

Moz has a smaller keyword database (500M+ keywords vs Semrush's 25B), weaker competitive analysis tools for B2B niches, weekly rank tracking on lower plans, and limited local SEO features compared to modern competitors.

Source
Splash That: Does Splash integrate with CRM systems?

Yes, Splash integrates with Salesforce to sync attendee data and with Marketo for marketing automation. It also supports Slack for team notifications about event activity.

Source
Splash That: Can Splash handle both virtual and in-person events?

Yes, Splash supports virtual, in-person, and hybrid event formats with the same platform. It includes virtual venue features with streaming and on-site check-in tools.

Source
Splash That: What event analytics are available?

Splash provides dashboard reporting with pre-built and custom reports for ROI measurement and attendance insights, though users report the reporting features lack versatility for deep drilling into performance metrics.

Source
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