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Software · head to head

Moz vs Swapcard

Moz logo

Moz

Software

SEO software for smarter marketing

From
Free
Rated
-
Full reviewWebsite
Swapcard logo

Swapcard

Software

The smart event platform

From
$610/one-time
Rated
-
Full reviewWebsite

The short version

  • Only Moz has a free tier, so it costs nothing to try first.
  • Each has a real cost: Moz smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush; Swapcard pricing requires custom quote; starting price of $610 does not include per-attendee charges which can add significant costs
  • They diverge on capability: Moz covers Keyword Explorer, Swapcard covers AI matchmaking.

Where they differ

Only the attributes on which Moz and Swapcard actually diverge.

Attributes where Moz and Swapcard differ
AttributeMozSwapcard
Starting priceFree$610/one-time
Free tierYesNo
PlatformsWebWeb, Ios, Android
Founded20042013

Identical on both: pricing model (Unknown), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Moz

  • Keyword Explorer
  • Link Explorer
  • Site Crawl
  • Rank Tracking
  • Page Optimization
  • Competitive research
  • Local SEO tools
  • Fresh Web Explorer

Only in Swapcard

  • AI matchmaking
  • Lead capture
  • Event mobile app
  • Exhibitor management
  • Analytics
  • Salesforce
  • HubSpot
  • Zapier

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Moz

  • SEO auditsnot Swapcard
  • Keyword researchnot Swapcard
  • Link buildingnot Swapcard
  • Local SEOnot Swapcard
  • Competitive analysisnot Swapcard

Swapcard

  • Event planningnot Moz
  • Ticket salesnot Moz
  • Attendee managementnot Moz
  • Virtual eventsnot Moz
  • Event marketingnot Moz

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Moz

  • Smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush
  • Unreliable competitive analysis for B2B companies with niche competitor sets
  • Weekly rank tracking on lower plans creates bottlenecks versus daily updates on competitors

Swapcard

  • Pricing requires custom quote; starting price of $610 does not include per-attendee charges which can add significant costs
  • Smaller company with 181 employees compared to market leaders like Cvent, limiting support resources
  • Limited reporting and analytics features compared to tier-1 event platforms
  • API documentation is sparse; custom integrations require direct vendor support
  • Primarily focused on B2B events; less suitable for consumer or small events

Pricing, plan by plan

Moz

Free
  • Starter$39/month
    • Limited keyword tracking
    • Basic site audit
  • Standard$99/month
    • Enhanced keyword tracking
    • Competitive analysis

Swapcard

$610/one-time

No published plan breakdown. See the Swapcard review.

Which should you pick?

Choose Moz if

  • You need keyword explorer.
  • You want to start without paying.
  • You also want link explorer.
Moz review

Choose Swapcard if

  • You need ai matchmaking.
  • You work on Web, Ios, Android.
  • You also want lead capture.
Swapcard review

Questions people ask

Is Moz or Swapcard better?
Neither clearly leads. Moz starts at Free and Swapcard at $610/one-time, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Moz or Swapcard?
Moz has a free tier; the other does not. Paid plans start at Free for Moz and $610/one-time for Swapcard.
Does Moz or Swapcard run on more platforms?
Moz runs on Web. Swapcard runs on Web, Ios, Android.
Can I use Moz for free?
Yes. Moz has a free tier, so you can try it without paying. Swapcard starts at $610/one-time.
What is Moz best used for?
Moz is most often used for seo audits, keyword research, link building, local seo. Of those, seo audits and keyword research are not what Swapcard is typically brought in for.
What can Moz do that Swapcard cannot?
Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking. Swapcard covers AI matchmaking, Lead capture, Event mobile app, Exhibitor management. Both handle Web support.

Answered from the vendors’ own pages

Moz: What are Moz's main weaknesses compared to Semrush and Ahrefs?

Moz has a smaller keyword database (500M+ keywords vs Semrush's 25B), weaker competitive analysis tools for B2B niches, weekly rank tracking on lower plans, and limited local SEO features compared to modern competitors.

Source
Swapcard: What does Swapcard's pricing model include?

Swapcard pricing includes three components: a base license, usage volume (attendees and exhibitors), and add-ons. The Event Engagement Platform starts at $610 and includes mobile/web apps, AI-powered networking, virtual event capability, and exhibitor lead management.

Source
Swapcard: What event types does Swapcard support?

Swapcard supports in-person, virtual, and hybrid events including conferences, trade shows, exhibitions, webinars, and networking events.

Source
Swapcard: What are Swapcard's core platform features?

Core features include dashboard access, agenda management, streaming and audiovisual capability, abstract/paper management, lead capture tools, networking features, and audience response systems.

Source
Swapcard: How many integrations does Swapcard offer?

Swapcard connects natively to over 30 integrations including event platforms like Eventbrite, Cvent, and Bizzabo, plus CRM tools like HubSpot and mapping solutions.

Source
Swapcard: Who is Swapcard and when was it founded?

Swapcard was founded in 2013 in Paris by Baptiste Boulard, Godefroy Des Francs, and Damien Courbon. The company has raised $5.27M and serves event organizers globally.

Source
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