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Software · head to head

Luma vs Splash That

Luma logo

Luma

Software

Delightful events for communities

From
Free
Rated
-
Full reviewWebsite
Splash That logo

Splash That

Software

Enterprise event marketing platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Luma has a free tier, so it costs nothing to try first.
  • Each has a real cost: Luma 5% platform fee on paid events in free tier can add up for high-volume organizers; Splash That acquired by Cvent in August 2024 and now sold within the Cvent suite
  • They diverge on capability: Luma covers Calendar sync, Splash That covers Check-in.

Where they differ

Only the attributes on which Luma and Splash That actually diverge.

Attributes where Luma and Splash That differ
AttributeLumaSplash That
Starting priceFreeOn request
Free tierYesNo
PlatformsWeb, iOS, AndroidWeb
Founded20202011

Identical on both: pricing model (Unknown), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Luma

  • Calendar sync
  • Ticketing
  • Community features
  • Google Calendar
  • Apple Calendar
  • Stripe
  • Discord

Only in Splash That

  • Check-in
  • Email marketing
  • Analytics
  • Salesforce
  • Marketo
  • HubSpot
  • Slack

Both cover

  • Event pages
  • Registration
  • Zoom
  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Luma

  • Event planningnot Splash That
  • Ticket salesnot Splash That
  • Attendee managementnot Splash That
  • Virtual eventsnot Splash That
  • Event marketingnot Splash That

Splash That

  • Event registration pages and marketing for live, virtual and hybrid eventsnot Luma
  • Syncing event attendance into Salesforce and other CRMsnot Luma
  • Running a large programme of events to a consistent brand templatenot Luma
  • Reporting on event-sourced pipelinenot Luma

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Luma

  • 5% platform fee on paid events in free tier can add up for high-volume organizers
  • Limited discovery features compared to established platforms like Meetup or Eventbrite
  • Smaller organizer community means fewer network effects than larger competitors

Splash That

  • Acquired by Cvent in August 2024 and now sold within the Cvent suite

Pricing, plan by plan

Luma

Free
  • FreeFree
    • Unlimited events
    • Unlimited guests
    • Up to 500 invites per week
  • Plus$59/month
    • No platform fee
    • 5,000 invites per week
    • Tax collection

Splash That

On request

No published plan breakdown. See the Splash That review.

Which should you pick?

Choose Luma if

  • You need calendar sync.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want ticketing.
Luma review

Choose Splash That if

  • You need check-in.
  • You also want email marketing.
Splash That review

Questions people ask

Is Luma or Splash That better?
Neither clearly leads. Luma starts at Free and Splash That at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Luma or Splash That?
Luma has a free tier; the other does not. Paid plans start at Free for Luma and On request for Splash That.
Does Luma or Splash That run on more platforms?
Luma runs on Web, iOS, Android. Splash That runs on Web.
Can I use Luma for free?
Yes. Luma has a free tier, so you can try it without paying. Splash That starts at On request.
What is Luma best used for?
Luma is most often used for event planning, ticket sales, attendee management, virtual events. Of those, event planning and ticket sales are not what Splash That is typically brought in for.
What can Luma do that Splash That cannot?
Luma covers Calendar sync, Ticketing, Community features, Google Calendar. Splash That covers Check-in, Email marketing, Analytics, Salesforce. Both handle Event pages, Registration, Zoom, Web support.

Answered from the vendors’ own pages

Luma: Does Luma have a free plan?

Yes. Luma offers a free plan with unlimited events, unlimited guests, and up to 500 invites per week. Free users pay a 5% platform fee on paid events.

Source
Splash That: Does Splash integrate with CRM systems?

Yes, Splash integrates with Salesforce to sync attendee data and with Marketo for marketing automation. It also supports Slack for team notifications about event activity.

Source
Luma: How much does Luma Plus cost?

Luma Plus costs $59 per month when billed annually, or $69 per month for month-to-month billing. It removes the platform fee, increases invites to 5,000 per week, and adds tax collection and API access.

Source
Splash That: Can Splash handle both virtual and in-person events?

Yes, Splash supports virtual, in-person, and hybrid event formats with the same platform. It includes virtual venue features with streaming and on-site check-in tools.

Source
Luma: Can I integrate Luma with other tools?

Yes. Luma Plus includes API access and supports enterprise CRM integrations for larger organizations managing events at scale.

Source
Splash That: What event analytics are available?

Splash provides dashboard reporting with pre-built and custom reports for ROI measurement and attendance insights, though users report the reporting features lack versatility for deep drilling into performance metrics.

Source
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Related pages

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