Softwr

Marketing · head to head

Instapage vs Splash That

Instapage logo

Instapage

Marketing

Enterprise landing page platform with AI and experimentation.

From
Free
Rated
-
Full reviewWebsite
Splash That logo

Splash That

Event Management

Enterprise event marketing platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Instapage has a free tier, so it costs nothing to try first.
  • Each has a real cost: Instapage create tier limited to 15,000 monthly unique visitors; scaling requires upgrading to Optimize tier; Splash That acquired by Cvent in August 2024 and now sold within the Cvent suite

Where they differ

Only the attributes on which Instapage and Splash That actually diverge.

Attributes where Instapage and Splash That differ
AttributeInstapageSplash That
Starting priceFreeOn request
Pricing modelsubscriptionUnknown
Free tierYesNo
PlatformsWeb, Mobile, APIWeb
CategoryMarketingEvent Management
FoundedUnknown2011

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Instapage

Nothing recorded that Splash That does not also cover.

Only in Splash That

  • Event pages
  • Registration
  • Check-in
  • Email marketing
  • Analytics
  • Salesforce
  • Marketo
  • HubSpot

What people use each for

The jobs each tool is most often brought in to do.

Instapage

  • Enterprise marketing teams running large-scale ad campaigns requiring detailed analyticsnot Splash That
  • SaaS companies optimising customer acquisition landing pagesnot Splash That
  • Marketing agencies managing multiple client campaignsnot Splash That
  • Teams requiring server-side A/B testing and AI-driven experimentationnot Splash That
  • Organisations requiring deep personalisation and heatmap analyticsnot Splash That

Splash That

  • Event registration pages and marketing for live, virtual and hybrid eventsnot Instapage
  • Syncing event attendance into Salesforce and other CRMsnot Instapage
  • Running a large programme of events to a consistent brand templatenot Instapage
  • Reporting on event-sourced pipelinenot Instapage

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Instapage

  • Create tier limited to 15,000 monthly unique visitors; scaling requires upgrading to Optimize tier
  • Optimize tier offers only 30,000 or 50,000 visitor tiers, requiring Convert (custom pricing) for higher volumes
  • Pricing significantly higher than competitor Leadpages, which offers unlimited traffic starting at $99/month
  • Advanced personalisation and heatmaps only available in Convert (enterprise) tier
  • Annual billing required for 20% savings; monthly billing incurs full price

Splash That

  • Acquired by Cvent in August 2024 and now sold within the Cvent suite

Pricing, plan by plan

Instapage

Free
  • Create$99/month
    • 15,000 monthly unique visitors
    • Drag-and-drop builder
    • AI content generation
  • Optimize$159/month (30k visitors) or $199/mo (50k visitors)
    • 30,000 or 50,000 monthly unique visitors
    • All Create features
    • Server-side A/B testing
  • Convert$null/month
    • Custom monthly unique visitors
    • All Optimize features
    • Enterprise security

Splash That

On request

No published plan breakdown. See the Splash That review.

Which should you pick?

Choose Instapage if

  • You want to start without paying.
  • You work on Web, Mobile, API.
Instapage review

Choose Splash That if

  • You need event pages.
  • You also want registration.
Splash That review

Questions people ask

Is Instapage or Splash That better?
Neither clearly leads. Instapage starts at Free and Splash That at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Instapage or Splash That?
Instapage has a free tier; the other does not. Paid plans start at Free for Instapage and On request for Splash That.
Does Instapage or Splash That run on more platforms?
Instapage runs on Web, Mobile, API. Splash That runs on Web.
Can I use Instapage for free?
Yes. Instapage has a free tier, so you can try it without paying. Splash That starts at On request.
What is Instapage best used for?
Instapage is most often used for enterprise marketing teams running large-scale ad campaigns requiring detailed analytics, saas companies optimising customer acquisition landing pages, marketing agencies managing multiple client campaigns, teams requiring server-side a/b testing and ai-driven experimentation. Of those, enterprise marketing teams running large-scale ad campaigns requiring detailed analytics and saas companies optimising customer acquisition landing pages are not what Splash That is typically brought in for.
What can Instapage do that Splash That cannot?
Splash That covers Event pages, Registration, Check-in, Email marketing.

Answered from the vendors’ own pages

Instapage: Does Instapage include A/B testing?

Yes. The Optimize and Convert plans include server-side A/B testing on both standard and AMP pages, plus AI experiments that automatically route traffic to higher-performing variants.

Source
Splash That: Does Splash integrate with CRM systems?

Yes, Splash integrates with Salesforce to sync attendee data and with Marketo for marketing automation. It also supports Slack for team notifications about event activity.

Source
Instapage: How many integrations does Instapage support?

Instapage integrates with 120+ third-party applications including Salesforce, HubSpot, Shopify and others.

Source
Splash That: Can Splash handle both virtual and in-person events?

Yes, Splash supports virtual, in-person, and hybrid event formats with the same platform. It includes virtual venue features with streaming and on-site check-in tools.

Source
Instapage: Is there a free trial?

Yes. Instapage offers a 14-day free trial with no credit card required for Create and Optimize plans.

Source
Splash That: What event analytics are available?

Splash provides dashboard reporting with pre-built and custom reports for ROI measurement and attendance insights, though users report the reporting features lack versatility for deep drilling into performance metrics.

Source
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Instapage

More on Splash That

Keep looking

Other head to heads