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Software · head to head

Luma vs Moz

Luma logo

Luma

Software

Delightful events for communities

From
Free
Rated
-
Full reviewWebsite
Moz logo

Moz

Software

SEO software for smarter marketing

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Luma 5% platform fee on paid events in free tier can add up for high-volume organizers; Moz smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush
  • They diverge on capability: Luma covers Event pages, Moz covers Keyword Explorer.

Where they differ

Only the attributes on which Luma and Moz actually diverge.

Attributes where Luma and Moz differ
AttributeLumaMoz
PlatformsWeb, iOS, AndroidWeb
Founded20202004

Identical on both: starting price (Free), pricing model (Unknown), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Luma

  • Event pages
  • Registration
  • Calendar sync
  • Ticketing
  • Community features
  • Google Calendar
  • Apple Calendar
  • Zoom

Only in Moz

  • Keyword Explorer
  • Link Explorer
  • Site Crawl
  • Rank Tracking
  • Page Optimization
  • Competitive research
  • Local SEO tools
  • Fresh Web Explorer

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Luma

  • Event planningnot Moz
  • Ticket salesnot Moz
  • Attendee managementnot Moz
  • Virtual eventsnot Moz
  • Event marketingnot Moz

Moz

  • SEO auditsnot Luma
  • Keyword researchnot Luma
  • Link buildingnot Luma
  • Local SEOnot Luma
  • Competitive analysisnot Luma

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Luma

  • 5% platform fee on paid events in free tier can add up for high-volume organizers
  • Limited discovery features compared to established platforms like Meetup or Eventbrite
  • Smaller organizer community means fewer network effects than larger competitors

Moz

  • Smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush
  • Unreliable competitive analysis for B2B companies with niche competitor sets
  • Weekly rank tracking on lower plans creates bottlenecks versus daily updates on competitors

Pricing, plan by plan

Luma

Free
  • FreeFree
    • Unlimited events
    • Unlimited guests
    • Up to 500 invites per week
  • Plus$59/month
    • No platform fee
    • 5,000 invites per week
    • Tax collection

Moz

Free
  • Starter$39/month
    • Limited keyword tracking
    • Basic site audit
  • Standard$99/month
    • Enhanced keyword tracking
    • Competitive analysis

Which should you pick?

Choose Luma if

  • You need event pages.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want registration.
Luma review

Choose Moz if

  • You need keyword explorer.
  • You want to start without paying.
  • You also want link explorer.
Moz review

Questions people ask

Is Luma or Moz better?
Neither clearly leads. Luma starts at Free and Moz at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Luma or Moz?
Luma starts at Free and Moz at Free.
Does Luma or Moz run on more platforms?
Luma runs on Web, iOS, Android. Moz runs on Web.
Can I use Luma for free?
Both have a free tier, so you can try either at no cost before committing.
What is Luma best used for?
Luma is most often used for event planning, ticket sales, attendee management, virtual events. Of those, event planning and ticket sales are not what Moz is typically brought in for.
What can Luma do that Moz cannot?
Luma covers Event pages, Registration, Calendar sync, Ticketing. Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking. Both handle Web support.

Answered from the vendors’ own pages

Luma: Does Luma have a free plan?

Yes. Luma offers a free plan with unlimited events, unlimited guests, and up to 500 invites per week. Free users pay a 5% platform fee on paid events.

Source
Moz: What are Moz's main weaknesses compared to Semrush and Ahrefs?

Moz has a smaller keyword database (500M+ keywords vs Semrush's 25B), weaker competitive analysis tools for B2B niches, weekly rank tracking on lower plans, and limited local SEO features compared to modern competitors.

Source
Luma: How much does Luma Plus cost?

Luma Plus costs $59 per month when billed annually, or $69 per month for month-to-month billing. It removes the platform fee, increases invites to 5,000 per week, and adds tax collection and API access.

Source
Luma: Can I integrate Luma with other tools?

Yes. Luma Plus includes API access and supports enterprise CRM integrations for larger organizations managing events at scale.

Source
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