Softwr

Events · head to head

Splash That vs Umami

Splash That logo

Splash That

Events

Enterprise event marketing platform

From
On request
Rated
-
Full reviewWebsite
Umami logo

Umami

Marketing

Open source, cookie-free web analytics you can self-host for the cost of a database

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Umami has a free tier, so it costs nothing to try first.
  • Each has a real cost: Splash That acquired by Cvent in August 2024 and now sold within the Cvent suite; Umami there is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • They diverge on capability: Splash That covers Event pages, Umami covers Cookie-free tracking.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Splash That and Umami actually diverge.

Attributes where Splash That and Umami differ
AttributeSplash ThatUmami
Starting priceOn requestFree
Pricing modelUnknownPer month by event count
Free tierNoYes
PlatformsWebWeb, Linux
CategoryEventsMarketing
Founded2011Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Splash That

  • Event pages
  • Registration
  • Check-in
  • Email marketing
  • Analytics
  • Salesforce
  • Marketo
  • HubSpot

Only in Umami

  • Cookie-free tracking
  • Self-hosting
  • Small tracking script
  • Custom events
  • Funnels and goals
  • Multi-site and teams
  • Public dashboards
  • API access

What people use each for

The jobs each tool is most often brought in to do.

Splash That

  • Event registration pages and marketing for live, virtual and hybrid eventsnot Umami
  • Syncing event attendance into Salesforce and other CRMsnot Umami
  • Running a large programme of events to a consistent brand templatenot Umami
  • Reporting on event-sourced pipelinenot Umami

Umami

  • A developer who wants traffic numbers on a personal or client site without adding a consent bannernot Splash That
  • An organisation whose legal or procurement team has ruled out sending visitor data to a US advertising companynot Splash That
  • A high-traffic site where hosted analytics priced by pageview band has become expensive and self-hosting removes the ceiling entirelynot Splash That
  • A team that wants analytics data in a database they already control so they can query and join it themselvesnot Splash That

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Splash That

  • Acquired by Cvent in August 2024 and now sold within the Cvent suite

Umami

  • There is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • Self-hosting is only free in licence terms; you own the database, the upgrades, the backups and the query performance at scale, and a busy site's events table grows quickly enough to need real attention.
  • Because it stores no persistent identifier, it cannot follow a user across devices or sessions in any meaningful way, which makes returning-visitor and lifetime-value questions unanswerable by design rather than by omission.
  • Cloud overage is billed per event beyond the plan allowance, so a traffic spike or a badly instrumented custom event can produce a bill materially above the $20 or $200 headline before anyone notices.
  • It is maintained by a small team, so the pace of new capability is modest and enterprise expectations such as SSO, granular role permissions and formal support agreements are limited compared with commercial analytics vendors.

Pricing, plan by plan

Splash That

On request

No published plan breakdown. See the Splash That review.

Umami

Free
  • Self-hostedFree
    • MIT licensed, no licence fee
    • No event limit imposed by the software
    • Unlimited websites and users
  • Cloud HobbyFree
    • Up to 100,000 events per month
    • 3 websites
    • 6 months data retention
  • Cloud Pro$20/month
    • Up to 1,000,000 events per month
    • Unlimited websites
    • Unlimited team members
  • Cloud Business$200/month
    • Up to 10,000,000 events per month
    • All Pro features
    • Higher volume overage rate

Which should you pick?

Choose Splash That if

  • You need event pages.
  • You also want registration.
Splash That review

Choose Umami if

  • You need cookie-free tracking.
  • You want to start without paying.
  • You work on Web, Linux.
  • You also want self-hosting.
Umami review

Questions people ask

Is Splash That or Umami better?
Neither clearly leads. Splash That starts at On request and Umami at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Splash That or Umami?
Umami has a free tier; the other does not. Paid plans start at On request for Splash That and Free for Umami.
Does Splash That or Umami run on more platforms?
Splash That runs on Web. Umami runs on Web, Linux.
Can I use Umami for free?
Yes. Umami has a free tier, so you can try it without paying. Splash That starts at On request.
What is Splash That best used for?
Splash That is most often used for event registration pages and marketing for live, virtual and hybrid events, syncing event attendance into salesforce and other crms, running a large programme of events to a consistent brand template, reporting on event-sourced pipeline. Of those, event registration pages and marketing for live, virtual and hybrid events and syncing event attendance into salesforce and other crms are not what Umami is typically brought in for.
What can Splash That do that Umami cannot?
Splash That covers Event pages, Registration, Check-in, Email marketing. Umami covers Cookie-free tracking, Self-hosting, Small tracking script, Custom events.

Answered from the vendors’ own pages

Splash That: Does Splash integrate with CRM systems?

Yes, Splash integrates with Salesforce to sync attendee data and with Marketo for marketing automation. It also supports Slack for team notifications about event activity.

Source
Umami: Is Umami really free?

Self-hosted, yes; it is MIT licensed with no event cap. You pay for the server and database. Umami Cloud has a free tier at 100,000 events a month and paid tiers from $20.

Splash That: Can Splash handle both virtual and in-person events?

Yes, Splash supports virtual, in-person, and hybrid event formats with the same platform. It includes virtual venue features with streaming and on-site check-in tools.

Source
Umami: Do I need a cookie consent banner?

For Umami analytics specifically, generally no, because it sets no cookies and stores no personal data. Other tags on your site may still require one.

Splash That: What event analytics are available?

Splash provides dashboard reporting with pre-built and custom reports for ROI measurement and attendance insights, though users report the reporting features lack versatility for deep drilling into performance metrics.

Source
Umami: Can it replace Google Analytics?

For traffic, referrers and event counts, yes. For attribution modelling, audiences and advertising integration, no.

Umami: What does it need to run?

A container and a PostgreSQL or MySQL database. Most people deploy it on infrastructure they already pay for.

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