Softwr

Software · head to head

Splash That vs Unbounce

Splash That logo

Splash That

Software

Enterprise event marketing platform

From
On request
Rated
-
Full reviewWebsite
Unbounce logo

Unbounce

Software

Landing page platform with AI-powered conversion optimisation.

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Unbounce has a free tier, so it costs nothing to try first.
  • Each has a real cost: Splash That acquired by Cvent in August 2024 and now sold within the Cvent suite; Unbounce starter tier severely limited to 5 pages and 500 monthly visitors; inadequate for most marketing campaigns

Where they differ

Only the attributes on which Splash That and Unbounce actually diverge.

Attributes where Splash That and Unbounce differ
AttributeSplash ThatUnbounce
Starting priceOn requestFree
Pricing modelUnknownsubscription
Free tierNoYes
PlatformsWebWeb, API
Founded2011Unknown

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Splash That

  • Event pages
  • Registration
  • Check-in
  • Email marketing
  • Analytics
  • Salesforce
  • Marketo
  • HubSpot

Only in Unbounce

Nothing recorded that Splash That does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Splash That

  • Event registration pages and marketing for live, virtual and hybrid eventsnot Unbounce
  • Syncing event attendance into Salesforce and other CRMsnot Unbounce
  • Running a large programme of events to a consistent brand templatenot Unbounce
  • Reporting on event-sourced pipelinenot Unbounce

Unbounce

  • Marketing agencies and freelancers running multiple client campaignsnot Splash That
  • SaaS companies optimising landing pages for customer acquisitionnot Splash That
  • E-commerce businesses testing product landing pages and promotional campaignsnot Splash That
  • B2B marketers building dedicated pages for specific customer segmentsnot Splash That
  • Product teams using A/B testing to improve conversion rates without design resourcesnot Splash That

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Splash That

  • Acquired by Cvent in August 2024 and now sold within the Cvent suite

Unbounce

  • Starter tier severely limited to 5 pages and 500 monthly visitors; inadequate for most marketing campaigns
  • All tiers have monthly visitor caps; campaigns exceeding thresholds require upgrading to higher-priced plans
  • Optimize tier ($249/mo) capped at 50,000 monthly visitors; campaigns beyond this require custom Concierge pricing
  • AI copywriting and advanced optimisation features not explicitly detailed in lower tiers
  • Full customisation beyond templates requires adding custom JavaScript, CSS and HTML
  • FIPS 140-2 or advanced security features not documented as available

Pricing, plan by plan

Splash That

On request

No published plan breakdown. See the Splash That review.

Unbounce

Free
  • Starter$29/month ($22 annually)
    • 5 pages
    • 500 monthly visitors
    • 1 user
  • Build$99/month ($74 annually)
    • Unlimited pages
    • 20,000 monthly visitors
    • 1 user
  • Experiment$149/month ($112 annually)
    • Unlimited pages
    • 30,000 monthly visitors
    • 3 users
  • Optimize$249/month ($187 annually)
    • Unlimited pages
    • 50,000 monthly visitors
    • 5 users

Which should you pick?

Choose Splash That if

  • You need event pages.
  • You also want registration.
Splash That review

Choose Unbounce if

  • You want to start without paying.
  • You work on Web, API.
Unbounce review

Questions people ask

Is Splash That or Unbounce better?
Neither clearly leads. Splash That starts at On request and Unbounce at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Splash That or Unbounce?
Unbounce has a free tier; the other does not. Paid plans start at On request for Splash That and Free for Unbounce.
Does Splash That or Unbounce run on more platforms?
Splash That runs on Web. Unbounce runs on Web, API.
Can I use Unbounce for free?
Yes. Unbounce has a free tier, so you can try it without paying. Splash That starts at On request.
What is Splash That best used for?
Splash That is most often used for event registration pages and marketing for live, virtual and hybrid events, syncing event attendance into salesforce and other crms, running a large programme of events to a consistent brand template, reporting on event-sourced pipeline. Of those, event registration pages and marketing for live, virtual and hybrid events and syncing event attendance into salesforce and other crms are not what Unbounce is typically brought in for.
What can Splash That do that Unbounce cannot?
Splash That covers Event pages, Registration, Check-in, Email marketing.

Answered from the vendors’ own pages

Splash That: Does Splash integrate with CRM systems?

Yes, Splash integrates with Salesforce to sync attendee data and with Marketo for marketing automation. It also supports Slack for team notifications about event activity.

Source
Unbounce: Does Unbounce include A/B testing?

Yes. All paid plans include A/B testing capabilities. The one-click testing tool is designed for marketers without requiring technical or design support.

Source
Splash That: Can Splash handle both virtual and in-person events?

Yes, Splash supports virtual, in-person, and hybrid event formats with the same platform. It includes virtual venue features with streaming and on-site check-in tools.

Source
Unbounce: What is Smart Traffic?

Smart Traffic is AI-powered optimisation that automatically routes visitors to their best-matching landing page variant. The feature delivers claimed average conversion improvements of 30%.

Source
Splash That: What event analytics are available?

Splash provides dashboard reporting with pre-built and custom reports for ROI measurement and attendance insights, though users report the reporting features lack versatility for deep drilling into performance metrics.

Source
Unbounce: Is there a free trial?

Yes. Unbounce offers a free 14-day trial with no credit card required.

Source
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