Software · head to head
Modash vs Audiense
The short version
- Only Modash has a free tier, so it costs nothing to try first.
- Each has a real cost: Modash essentials plan at $199 per month includes only 2 team members and 300 profile opens per month; Audiense platform is heavily Twitter-focused with limited data from other social media platforms
- They diverge on capability: Modash covers 250M+ creator database, Audiense covers Audience segmentation.
Where they differ
Only the attributes on which Modash and Audiense actually diverge.
Identical on both: user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Modash
- 250M+ creator database
- Audience demographics
- Fake follower detection
- Lookalike discovery
- Campaign monitoring
- Influencer CRM
- Email finder
- TikTok
Only in Audiense
- Audience segmentation
- Personality insights
- Influencer identification
- Affinity mapping
- Demographics analysis
- Interest analysis
- Custom reports
- Twitter API
Both cover
- Data export
- GDPR
- Cloud deployment
- Web support
- Api support
- English language support
What people use each for
The jobs each tool is most often brought in to do.
Modash
- Searching a creator database for Instagram, TikTok and YouTube influencersnot Audiense
- Vetting influencer audience quality before outreachnot Audiense
- Tracking creator content and campaign performancenot Audiense
- Paying creators and running affiliate programmes from one platformnot Audiense
Audiense
- Audience researchnot Modash
- Influencer discoverynot Modash
- Campaign planningnot Modash
- Segmentationnot Modash
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Modash
- Essentials plan at $199 per month includes only 2 team members and 300 profile opens per month
- Essentials plan excludes creator payments and affiliate features entirely
- Tracked creators are capped at 100 on Essentials and 250 on Performance
- Email unlocks are capped at 150 per month on Essentials and 400 per month on Performance
- Exceeding a plan limit requires upgrading the plan rather than paying an overage
- Payments and affiliate payouts are charged 5% above the free threshold of $10,000 per year on Performance
- Enterprise starts at $14,700 per year and is the only plan with customisable quotas
- The 14 day free trial is capped at 20 profile opens, 6 email unlocks and 10 tracked creators
Audiense
- Platform is heavily Twitter-focused with limited data from other social media platforms
- Limited utility in markets or demographics where Twitter is not a primary social media platform
- Free and low-tier plans severely restrict report generation to three per month
- Limited to three segments per report on lower-tier plans
- Missing key features on cheaper version limiting the spectrum of tasks possible
Pricing, plan by plan
Modash
Free- FreeFree
- Limited searches
- Basic filters
- 5 profile views
- Essentials$99/month
- Unlimited searches
- 150 profiles/month
- Audience data
- Performance$299/month
- 500 profiles/month
- Lookalike discovery
- Campaign tracking
- Enterprise$undefined/month
- Unlimited profiles
- API access
- Custom solutions
Audiense
$948/yearNo published plan breakdown. See the Audiense review.
Which should you pick?
Choose Modash if
- You need 250m+ creator database.
- You want to start without paying.
- You work on Web, Api.
- You also want audience demographics.
Questions people ask
- Is Modash or Audiense better?
- Neither clearly leads. Modash starts at Free and Audiense at $948/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Modash or Audiense?
- Modash has a free tier; the other does not. Paid plans start at Free for Modash and $948/year for Audiense.
- Does Modash or Audiense run on more platforms?
- Modash runs on Web, Api. Audiense runs on Web.
- Can I use Modash for free?
- Yes. Modash has a free tier, so you can try it without paying. Audiense starts at $948/year.
- What is Modash best used for?
- Modash is most often used for searching a creator database for instagram, tiktok and youtube influencers, vetting influencer audience quality before outreach, tracking creator content and campaign performance, paying creators and running affiliate programmes from one platform. Of those, searching a creator database for instagram, tiktok and youtube influencers and vetting influencer audience quality before outreach are not what Audiense is typically brought in for.
- What can Modash do that Audiense cannot?
- Modash covers 250M+ creator database, Audience demographics, Fake follower detection, Lookalike discovery. Audiense covers Audience segmentation, Personality insights, Influencer identification, Affinity mapping. Both handle Data export, Instagram, GDPR, Cloud deployment.
Answered from the vendors’ own pages
Audiense: What is Audiense primarily used for?
Audiense is an Audience Intelligence platform that analyzes social media audiences. While influencer marketing is a use case, the platform primarily provides audience insights for marketing agencies, market research firms, and PR professionals.
SourceAudiense: What is the main limitation of the free or low-tier plans?
Users on Free or Twitter Marketing plans can only create three sample insights reports per month, limited to sample audiences of 10,000 members, generate only three segments, and see only 15-20 top influencers.
SourceAudiense: What social platforms does Audiense support?
Audiense is fundamentally centered on Twitter data as its primary offering, though it acknowledges access to additional data sources beyond Twitter.
Source