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Influencer Marketing · head to head

HypeAuditor vs Modash

HypeAuditor logo

HypeAuditor

Influencer Marketing

AI-powered influencer analytics and discovery

From
Free
Rated
-
Full reviewWebsite
Modash logo

Modash

Influencer Marketing

Find any influencer on Earth

From
$199/month
Rated
-
Full reviewWebsite

The short version

  • Only HypeAuditor has a free tier, so it costs nothing to try first.
  • Each has a real cost: HypeAuditor no pricing information disclosed on pricing page; specific plan costs and features not published; Modash essentials plan at $199 per month includes only 2 team members and 300 profile opens per month
  • They diverge on capability: HypeAuditor covers AI fraud detection, Modash covers 250M+ creator database.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which HypeAuditor and Modash actually diverge.

Attributes where HypeAuditor and Modash differ
AttributeHypeAuditorModash
Starting priceFree$199/month
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWebWeb, Api
Founded20172018

Identical on both: user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HypeAuditor

  • AI fraud detection
  • Audience quality score
  • Demographic analysis
  • Competitor tracking
  • Influencer discovery
  • Campaign analytics
  • Market analysis
  • Trend reports

Only in Modash

  • 250M+ creator database
  • Audience demographics
  • Fake follower detection
  • Lookalike discovery
  • Campaign monitoring
  • Influencer CRM
  • Data export
  • Email finder

Both cover

  • Instagram
  • TikTok
  • YouTube
  • Google Sheets
  • GDPR
  • Data encryption
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

HypeAuditor

  • Influencer identification and vetting for marketing campaignsnot Modash
  • Social media analytics and performance measurementnot Modash
  • Influencer marketing campaign management and ROI trackingnot Modash

Modash

  • Searching a creator database for Instagram, TikTok and YouTube influencersnot HypeAuditor
  • Vetting influencer audience quality before outreachnot HypeAuditor
  • Tracking creator content and campaign performancenot HypeAuditor
  • Paying creators and running affiliate programmes from one platformnot HypeAuditor

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HypeAuditor

  • No pricing information disclosed on pricing page; specific plan costs and features not published
  • Freemium model mentioned with free media plans and campaign management available, but tier names and costs not detailed
  • Demo and contact sales required to obtain pricing, preventing transparent cost comparison

Modash

  • Essentials plan at $199 per month includes only 2 team members and 300 profile opens per month
  • Essentials plan excludes creator payments and affiliate features entirely
  • Tracked creators are capped at 100 on Essentials and 250 on Performance
  • Email unlocks are capped at 150 per month on Essentials and 400 per month on Performance
  • Exceeding a plan limit requires upgrading the plan rather than paying an overage
  • Payments and affiliate payouts are charged 5% above the free threshold of $10,000 per year on Performance
  • Enterprise starts at $14,700 per year and is the only plan with customisable quotas
  • The 14 day free trial is capped at 20 profile opens, 6 email unlocks and 10 tracked creators

Pricing, plan by plan

HypeAuditor

Free

No published plan breakdown. See the HypeAuditor review.

Modash

$199/month
  • Essentials$199/month
    • 300 opened profiles/month
    • 150 creator email unlocks/month
    • 100 tracked creators
  • Essentials Annual$2388/year
    • 25% discount from monthly billing
  • Performance$499/month
    • 800 opened profiles/month
    • 400 creator email unlocks/month
    • 250 tracked creators
  • Performance Annual$5988/year
    • 14% discount from monthly billing

Which should you pick?

Choose HypeAuditor if

  • You need ai fraud detection.
  • You want to start without paying.
  • You also want audience quality score.
HypeAuditor review

Choose Modash if

  • You need 250m+ creator database.
  • You work on Web, Api.
  • You also want audience demographics.
Modash review

Questions people ask

Is HypeAuditor or Modash better?
Neither clearly leads. HypeAuditor starts at Free and Modash at $199/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HypeAuditor or Modash?
HypeAuditor has a free tier; the other does not. Paid plans start at Free for HypeAuditor and $199/month for Modash.
Does HypeAuditor or Modash run on more platforms?
HypeAuditor runs on Web. Modash runs on Web, Api.
Can I use HypeAuditor for free?
Yes. HypeAuditor has a free tier, so you can try it without paying. Modash starts at $199/month.
What is HypeAuditor best used for?
HypeAuditor is most often used for influencer identification and vetting for marketing campaigns, social media analytics and performance measurement, influencer marketing campaign management and roi tracking. Of those, influencer identification and vetting for marketing campaigns and social media analytics and performance measurement are not what Modash is typically brought in for.
What can HypeAuditor do that Modash cannot?
HypeAuditor covers AI fraud detection, Audience quality score, Demographic analysis, Competitor tracking. Modash covers 250M+ creator database, Audience demographics, Fake follower detection, Lookalike discovery. Both handle Instagram, TikTok, YouTube, Google Sheets.

Answered from the vendors’ own pages

HypeAuditor: How much does HypeAuditor cost?

HypeAuditor pricing is not published on the pricing page. The platform offers a freemium model with free media plans, campaign management, and demo versions of other features, but specific plan costs require requesting a demo or contacting sales.

Source
Modash: How much does Modash cost?

Modash costs 199 USD/month (Essentials), 499 USD/month (Performance), or 14,700 USD/year minimum (Enterprise). Annual plans provide 14-25% discounts.

Source
HypeAuditor: Does HypeAuditor have a free plan?

HypeAuditor offers free media plans, campaign management, and demo versions of premium features available after signup, with upgrade options available.

Source
Modash: Is there a free trial?

Yes, a 14-day free trial is available without requiring a credit card, with limited access to 20 profile views, 6 email unlocks, and 10 tracked creators.

Source
HypeAuditor: How do I get HypeAuditor pricing?

Specific pricing requires requesting a demo through the pricing page or contacting the sales team directly, as costs are not published online.

Source
Modash: What are the usage limits per plan?

Essentials includes 300 opened profiles/month, 150 email unlocks/month, 100 tracked creators, and 2 team members. Performance increases to 800 profiles, 400 unlocks, 250 creators, and 5 team members.

Source
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