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Influencer Marketing · head to head

HypeAuditor vs Modash

HypeAuditor logo

HypeAuditor

Influencer Marketing

AI-powered influencer analytics and discovery

From
Free
Rated
-
Full reviewWebsite
Modash logo

Modash

Influencer Marketing

Find any influencer on Earth

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: HypeAuditor the Internet Archive's capture of HypeAuditor's pricing page on 21 January 2021 named four product hubs, Reports Hub, Discovery Hub (searching a 10 million-plus influencer database), Tracking Hub, and Market Analysis, but no figures appeared, only a 'Get Started' signup.; Modash essentials plan at $199 per month includes only 2 team members and 300 profile opens per month
  • They diverge on capability: HypeAuditor covers AI fraud detection, Modash covers 250M+ creator database.

Where they differ

Only the attributes on which HypeAuditor and Modash actually diverge.

Attributes where HypeAuditor and Modash differ
AttributeHypeAuditorModash
Pricing modelfreemiumsubscription
PlatformsWebWeb, Api
Founded20172018

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HypeAuditor

  • AI fraud detection
  • Audience quality score
  • Demographic analysis
  • Competitor tracking
  • Influencer discovery
  • Campaign analytics
  • Market analysis
  • Trend reports

Only in Modash

  • 250M+ creator database
  • Audience demographics
  • Fake follower detection
  • Lookalike discovery
  • Campaign monitoring
  • Influencer CRM
  • Data export
  • Email finder

Both cover

  • Instagram
  • TikTok
  • YouTube
  • Google Sheets
  • GDPR
  • Data encryption
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

HypeAuditor

  • Influencer fraud detection and vettingnot Modash
  • Instagram engagement rate analysisnot Modash
  • Multi-platform analytics for Instagram, TikTok, YouTube, X, and Twitchnot Modash

Modash

  • Searching a creator database for Instagram, TikTok and YouTube influencersnot HypeAuditor
  • Vetting influencer audience quality before outreachnot HypeAuditor
  • Tracking creator content and campaign performancenot HypeAuditor
  • Paying creators and running affiliate programmes from one platformnot HypeAuditor

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HypeAuditor

  • The Internet Archive's capture of HypeAuditor's pricing page on 21 January 2021 named four product hubs, Reports Hub, Discovery Hub (searching a 10 million-plus influencer database), Tracking Hub, and Market Analysis, but no figures appeared, only a 'Get Started' signup.

Modash

  • Essentials plan at $199 per month includes only 2 team members and 300 profile opens per month
  • Essentials plan excludes creator payments and affiliate features entirely
  • Tracked creators are capped at 100 on Essentials and 250 on Performance
  • Email unlocks are capped at 150 per month on Essentials and 400 per month on Performance
  • Exceeding a plan limit requires upgrading the plan rather than paying an overage
  • Payments and affiliate payouts are charged 5% above the free threshold of $10,000 per year on Performance
  • Enterprise starts at $14,700 per year and is the only plan with customisable quotas
  • The 14 day free trial is capped at 20 profile opens, 6 email unlocks and 10 tracked creators

Pricing, plan by plan

HypeAuditor

Free

No published plan breakdown. See the HypeAuditor review.

Modash

Free
  • FreeFree
    • Limited searches
    • Basic filters
    • 5 profile views
  • Essentials$99/month
    • Unlimited searches
    • 150 profiles/month
    • Audience data
  • Performance$299/month
    • 500 profiles/month
    • Lookalike discovery
    • Campaign tracking
  • Enterprise$undefined/month
    • Unlimited profiles
    • API access
    • Custom solutions

Which should you pick?

Choose HypeAuditor if

  • You need ai fraud detection.
  • You want to start without paying.
  • You also want audience quality score.
HypeAuditor review

Choose Modash if

  • You need 250m+ creator database.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want audience demographics.
Modash review

Questions people ask

Is HypeAuditor or Modash better?
Neither clearly leads. HypeAuditor starts at Free and Modash at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HypeAuditor or Modash?
HypeAuditor starts at Free and Modash at Free.
Does HypeAuditor or Modash run on more platforms?
HypeAuditor runs on Web. Modash runs on Web, Api.
Can I use HypeAuditor for free?
Both have a free tier, so you can try either at no cost before committing.
What is HypeAuditor best used for?
HypeAuditor is most often used for influencer fraud detection and vetting, instagram engagement rate analysis, multi-platform analytics for instagram, tiktok, youtube, x, and twitch. Of those, influencer fraud detection and vetting and instagram engagement rate analysis are not what Modash is typically brought in for.
What can HypeAuditor do that Modash cannot?
HypeAuditor covers AI fraud detection, Audience quality score, Demographic analysis, Competitor tracking. Modash covers 250M+ creator database, Audience demographics, Fake follower detection, Lookalike discovery. Both handle Instagram, TikTok, YouTube, Google Sheets.
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Related pages

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