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Influencer Marketing · head to head

Modash vs Popular Pays

Modash logo

Modash

Influencer Marketing

Find any influencer on Earth

From
$199/month
Rated
-
Full reviewWebsite
Popular Pays logo

Popular Pays

Influencer Marketing

Simplified influencer payment and management platform

From
$499/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Modash essentials plan at $199 per month includes only 2 team members and 300 profile opens per month; Popular Pays popular Pays gates its tools into 'Suite' (ongoing full access) versus 'Single Buy' (one-time activation) and requires a demo request for either, per its archived pricing page (24 March 2023), with no price shown
  • They diverge on capability: Modash covers 250M+ creator database, Popular Pays covers Creator discovery.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Modash and Popular Pays actually diverge.

Attributes where Modash and Popular Pays differ
AttributeModashPopular Pays
Starting price$199/month$499/month
PlatformsWeb, ApiWeb, Mobile
Founded20182015

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Modash

  • 250M+ creator database
  • Audience demographics
  • Fake follower detection
  • Lookalike discovery
  • Campaign monitoring
  • Influencer CRM
  • Data export
  • Email finder

Only in Popular Pays

  • Creator discovery
  • Campaign management
  • Payment processing
  • Content tracking
  • Contract management
  • Performance analytics
  • ROI calculation
  • Stripe

Both cover

  • Instagram
  • TikTok
  • YouTube
  • GDPR
  • Data encryption
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Modash

  • Searching a creator database for Instagram, TikTok and YouTube influencersnot Popular Pays
  • Vetting influencer audience quality before outreachnot Popular Pays
  • Tracking creator content and campaign performancenot Popular Pays
  • Paying creators and running affiliate programmes from one platformnot Popular Pays

Popular Pays

  • Campaign managementnot Modash
  • Influencer paymentsnot Modash
  • Content trackingnot Modash

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Modash

  • Essentials plan at $199 per month includes only 2 team members and 300 profile opens per month
  • Essentials plan excludes creator payments and affiliate features entirely
  • Tracked creators are capped at 100 on Essentials and 250 on Performance
  • Email unlocks are capped at 150 per month on Essentials and 400 per month on Performance
  • Exceeding a plan limit requires upgrading the plan rather than paying an overage
  • Payments and affiliate payouts are charged 5% above the free threshold of $10,000 per year on Performance
  • Enterprise starts at $14,700 per year and is the only plan with customisable quotas
  • The 14 day free trial is capped at 20 profile opens, 6 email unlocks and 10 tracked creators

Popular Pays

  • Popular Pays gates its tools into 'Suite' (ongoing full access) versus 'Single Buy' (one-time activation) and requires a demo request for either, per its archived pricing page (24 March 2023), with no price shown

Pricing, plan by plan

Modash

$199/month
  • Essentials$199/month
    • 300 opened profiles/month
    • 150 creator email unlocks/month
    • 100 tracked creators
  • Essentials Annual$2388/year
    • 25% discount from monthly billing
  • Performance$499/month
    • 800 opened profiles/month
    • 400 creator email unlocks/month
    • 250 tracked creators
  • Performance Annual$5988/year
    • 14% discount from monthly billing

Popular Pays

$499/month
  • Startup$499/month
    • Basic creator search
    • Campaign management
    • Payment processing
  • Growth$999/month
    • Advanced search
    • Contract templates
    • Analytics dashboard

Which should you pick?

Choose Modash if

  • You need 250m+ creator database.
  • You work on Web, Api.
  • You also want audience demographics.
Modash review

Choose Popular Pays if

  • You need creator discovery.
  • You work on Web, Mobile.
  • You also want campaign management.
Popular Pays review

Questions people ask

Is Modash or Popular Pays better?
Neither clearly leads. Modash starts at $199/month and Popular Pays at $499/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Modash or Popular Pays?
Modash starts at $199/month and Popular Pays at $499/month.
Does Modash or Popular Pays run on more platforms?
Modash runs on Web, Api. Popular Pays runs on Web, Mobile.
What is Modash best used for?
Modash is most often used for searching a creator database for instagram, tiktok and youtube influencers, vetting influencer audience quality before outreach, tracking creator content and campaign performance, paying creators and running affiliate programmes from one platform. Of those, searching a creator database for instagram, tiktok and youtube influencers and vetting influencer audience quality before outreach are not what Popular Pays is typically brought in for.
What can Modash do that Popular Pays cannot?
Modash covers 250M+ creator database, Audience demographics, Fake follower detection, Lookalike discovery. Popular Pays covers Creator discovery, Campaign management, Payment processing, Content tracking. Both handle Instagram, TikTok, YouTube, GDPR.

Answered from the vendors’ own pages

Modash: How much does Modash cost?

Modash costs 199 USD/month (Essentials), 499 USD/month (Performance), or 14,700 USD/year minimum (Enterprise). Annual plans provide 14-25% discounts.

Source
Modash: Is there a free trial?

Yes, a 14-day free trial is available without requiring a credit card, with limited access to 20 profile views, 6 email unlocks, and 10 tracked creators.

Source
Modash: What are the usage limits per plan?

Essentials includes 300 opened profiles/month, 150 email unlocks/month, 100 tracked creators, and 2 team members. Performance increases to 800 profiles, 400 unlocks, 250 creators, and 5 team members.

Source
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