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Software · head to head

CreatorIQ vs Modash

CreatorIQ logo

CreatorIQ

Software

Enterprise influencer marketing intelligence

From
On request
Rated
-
Full reviewWebsite
Modash logo

Modash

Software

Find any influencer on Earth

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Modash has a free tier, so it costs nothing to try first.
  • Each has a real cost: CreatorIQ pricing is by quote only, with no rate, tier or minimum published; the pricing page only offers a call with a Platform Specialist to discuss pricing and packages; Modash essentials plan at $199 per month includes only 2 team members and 300 profile opens per month
  • They diverge on capability: CreatorIQ covers AI-powered discovery, Modash covers 250M+ creator database.

Where they differ

Only the attributes on which CreatorIQ and Modash actually diverge.

Attributes where CreatorIQ and Modash differ
AttributeCreatorIQModash
Starting priceOn requestFree
Free tierNoYes
Founded20142018

Identical on both: pricing model (subscription), platforms (Web, Api), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in CreatorIQ

  • AI-powered discovery
  • Fraud detection
  • Campaign management
  • Performance analytics
  • Content library
  • Audience insights
  • Competitor analysis
  • Global coverage

Only in Modash

  • 250M+ creator database
  • Audience demographics
  • Fake follower detection
  • Lookalike discovery
  • Campaign monitoring
  • Influencer CRM
  • Data export
  • Email finder

Both cover

  • Instagram
  • TikTok
  • YouTube
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

CreatorIQ

  • Running enterprise creator marketing programs with governance and compliance controlsnot Modash
  • Discovering and evaluating creators and analysing their audience compositionnot Modash
  • Measuring campaign performance and benchmarking it against competitorsnot Modash
  • Paying creators and tracking conversions from creator partnershipsnot Modash

Modash

  • Searching a creator database for Instagram, TikTok and YouTube influencersnot CreatorIQ
  • Vetting influencer audience quality before outreachnot CreatorIQ
  • Tracking creator content and campaign performancenot CreatorIQ
  • Paying creators and running affiliate programmes from one platformnot CreatorIQ

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

CreatorIQ

  • Pricing is by quote only, with no rate, tier or minimum published; the pricing page only offers a call with a Platform Specialist to discuss pricing and packages
  • Creator payments are handled by a separate named product, CreatorIQ Pay, rather than being part of the core platform
  • Brand safety monitoring is a separate named module, SafeIQ, and competitive benchmarking a separate module, BenchmarkIQ

Modash

  • Essentials plan at $199 per month includes only 2 team members and 300 profile opens per month
  • Essentials plan excludes creator payments and affiliate features entirely
  • Tracked creators are capped at 100 on Essentials and 250 on Performance
  • Email unlocks are capped at 150 per month on Essentials and 400 per month on Performance
  • Exceeding a plan limit requires upgrading the plan rather than paying an overage
  • Payments and affiliate payouts are charged 5% above the free threshold of $10,000 per year on Performance
  • Enterprise starts at $14,700 per year and is the only plan with customisable quotas
  • The 14 day free trial is capped at 20 profile opens, 6 email unlocks and 10 tracked creators

Pricing, plan by plan

CreatorIQ

On request
  • Professional$undefined/month
    • Creator discovery
    • Campaign management
    • Performance tracking
  • Enterprise$undefined/month
    • Advanced AI insights
    • Fraud detection
    • Global reach
  • Enterprise Plus$undefined/month
    • Multi-brand management
    • Advanced security
    • Custom SLA

Modash

Free
  • FreeFree
    • Limited searches
    • Basic filters
    • 5 profile views
  • Essentials$99/month
    • Unlimited searches
    • 150 profiles/month
    • Audience data
  • Performance$299/month
    • 500 profiles/month
    • Lookalike discovery
    • Campaign tracking
  • Enterprise$undefined/month
    • Unlimited profiles
    • API access
    • Custom solutions

Which should you pick?

Choose CreatorIQ if

  • You need ai-powered discovery.
  • You work on Web, Api.
  • You also want fraud detection.
CreatorIQ review

Choose Modash if

  • You need 250m+ creator database.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want audience demographics.
Modash review

Questions people ask

Is CreatorIQ or Modash better?
Neither clearly leads. CreatorIQ starts at On request and Modash at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, CreatorIQ or Modash?
Modash has a free tier; the other does not. Paid plans start at On request for CreatorIQ and Free for Modash.
Does CreatorIQ or Modash run on more platforms?
Both run on Web, Api, so platform support will not decide this one for you.
Can I use Modash for free?
Yes. Modash has a free tier, so you can try it without paying. CreatorIQ starts at On request.
What is CreatorIQ best used for?
CreatorIQ is most often used for running enterprise creator marketing programs with governance and compliance controls, discovering and evaluating creators and analysing their audience composition, measuring campaign performance and benchmarking it against competitors, paying creators and tracking conversions from creator partnerships. Of those, running enterprise creator marketing programs with governance and compliance controls and discovering and evaluating creators and analysing their audience composition are not what Modash is typically brought in for.
What can CreatorIQ do that Modash cannot?
CreatorIQ covers AI-powered discovery, Fraud detection, Campaign management, Performance analytics. Modash covers 250M+ creator database, Audience demographics, Fake follower detection, Lookalike discovery. Both handle Instagram, TikTok, YouTube, GDPR.
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