Is Matomo or Woopra better?

Neither clearly leads. Matomo starts at Free and Woopra at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Matomo or Woopra?

Matomo starts at Free and Woopra at Free.

Does Matomo or Woopra run on more platforms?

Matomo runs on Web, On-premise. Woopra runs on Web.

Can I use Matomo for free?

Both have a free tier, so you can try either at no cost before committing.

What is Matomo best used for?

Matomo is most often used for privacy focused web analytics as an alternative to google analytics, self hosting analytics so visitor data stays on owned infrastructure. Of those, privacy focused web analytics as an alternative to google analytics and self hosting analytics so visitor data stays on owned infrastructure are not what Woopra is typically brought in for.

What can Matomo do that Woopra cannot?

Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking. Woopra covers Real-time analytics, Customer tracking, Segmentation, Automation. Both handle Cloud deployment, Web support.

Marketing · head to head

Matomo vs Woopra

Matomo

Marketing

Privacy-focused web analytics

From: Free
Rated: -

Full review Website

Woopra

Marketing

Real-time customer intelligence platform

From: Free
Rated: -

Full review Website

The short version

Each has a real cost: Matomo the self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins; Woopra the entry Pro plan starts at $999 per month, and no lower or free tier is published
They diverge on capability: Matomo covers Web analytics, Woopra covers Real-time analytics.
Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Matomo and Woopra actually diverge.

Attributes where Matomo and Woopra differ
Attribute	Matomo	Woopra
Platforms	Web, On-premise	Web
Founded	2007	2011

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Matomo

Web analytics
Real-time reports
Custom dimensions
Goal tracking
E-commerce tracking
Google Search Console
Privacy-focused
On-premise deployment

Only in Woopra

Real-time analytics
Customer tracking
Segmentation
Automation
Salesforce
HubSpot
GDPR
English language support

Both cover

Cloud deployment
Web support

What people use each for

The jobs each tool is most often brought in to do.

Matomo

Privacy focused web analytics as an alternative to Google Analyticsnot Woopra
Self hosting analytics so visitor data stays on owned infrastructurenot Woopra

Woopra

Tracking individual customer journeys across web, app and support touchpointsnot Matomo
Product and behavioural analytics with retention and funnel reportsnot Matomo
Triggering downstream actions from customer behaviournot Matomo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Matomo

The self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
Premium plugin bundles for self hosted installs run from 275 EUR a month for 4 users to 3,400 EUR for 50
Cloud pricing is banded by monthly hits, and anything above 10 million requires contacting sales
Self hosting places all operation and upgrades on the operator while still needing paid plugins for the advanced features

Woopra

The entry Pro plan starts at $999 per month, and no lower or free tier is published
Single Sign-On requires the Enterprise plan
Data warehouse sync, data governance, organisation-level B2B tracking and the AI prediction features are Enterprise only
Pro is capped at 50 user seats and 2 years of data retention
Dedicated support and onboarding are Enterprise only; Pro gets online support
Enterprise is custom priced with no published rate

Pricing, plan by plan

Matomo

Free

Self-hostedFree
- Open-source
- Full analytics
- Privacy-focused

Woopra

Free

FreeFree
- Real-time analytics
- Basic dashboards

Which should you pick?

Choose Matomo if

You need web analytics.
You want to start without paying.
You work on Web, On-premise.
You also want real-time reports.

Matomo review

Choose Woopra if

You need real-time analytics.
You want to start without paying.
You also want customer tracking.

Woopra review

Questions people ask

Is Matomo or Woopra better?: Neither clearly leads. Matomo starts at Free and Woopra at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Matomo or Woopra?: Matomo starts at Free and Woopra at Free.
Does Matomo or Woopra run on more platforms?: Matomo runs on Web, On-premise. Woopra runs on Web.
Can I use Matomo for free?: Both have a free tier, so you can try either at no cost before committing.
What is Matomo best used for?: Matomo is most often used for privacy focused web analytics as an alternative to google analytics, self hosting analytics so visitor data stays on owned infrastructure. Of those, privacy focused web analytics as an alternative to google analytics and self hosting analytics so visitor data stays on owned infrastructure are not what Woopra is typically brought in for.
What can Matomo do that Woopra cannot?: Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking. Woopra covers Real-time analytics, Customer tracking, Segmentation, Automation. Both handle Cloud deployment, Web support.

Answered from the vendors’ own pages

Matomo: How much does Matomo cost?

Matomo Cloud starts at EUR 29 per month for the Starter plan, which covers 50,000 hits per month. Matomo On-Premise has a free Community edition, with paid bundles from EUR 275 per month for up to 5M hits and 4 users.

Source

Woopra: What is the starting price and how does billing work?

Woopra starts at $999/month for the Pro plan, with the first month free during the 30-day trial. Billing starts in the second month and recurs every 30 days.

Source

Matomo: Is Matomo free?

The On-Premise Community edition is free forever with unlimited users and hits, supported through the forum only. Matomo Cloud is a paid service, though a free trial with access to all core features is offered.

Source

Woopra: What happens if I exceed my event quota?

Overage fees apply if you surpass the limit of your plan, though data collection continues.

Source

Matomo: What is the difference between Matomo Cloud and On-Premise?

Cloud plans include hosting, maintenance, automatic updates and daily backups, priced by monthly hits from EUR 29. On-Premise is self-hosted, free in its Community edition, with paid bundles adding support and higher user counts.

Source

Woopra: Can I cancel anytime?

Yes, you may cancel your subscription at any time.

Source

Matomo: How many hits do the Matomo On-Premise bundles cover?

The Team bundle covers up to 5M hits per month and 4 users at EUR 275 per month. Business covers up to 30M hits and 20 users at EUR 1,450. Enterprise covers up to 100M hits and 50 users at EUR 3,400.

Source

Woopra: How long is my data retained?

Pro plan retains data for 24+ months; Enterprise offers customized data retention for extended periods.

Source

Matomo vs Woopra

Matomo

Woopra

The short version

Where they differ

What each one covers

Only in Matomo

Only in Woopra

Both cover

What people use each for

Matomo

Woopra

Where each one falls short

Matomo

Woopra

Pricing, plan by plan

Matomo

Woopra

Which should you pick?

Choose Matomo if

Choose Woopra if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Matomo

More on Woopra

Keep looking

Other head to heads