Is Mautic or Woopra better?

Neither clearly leads. Mautic starts at Free and Woopra at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Mautic or Woopra?

Mautic starts at Free and Woopra at Free.

Does Mautic or Woopra run on more platforms?

Mautic runs on Web, Linux, Self-hosted, Docker. Woopra runs on Web.

Can I use Mautic for free?

Both have a free tier, so you can try either at no cost before committing.

What is Mautic best used for?

Mautic is most often used for a marketing agency running automation for many clients that cannot pass on per-contact saas pricing at scale, a european university or public body whose data protection position requires contact data to stay on infrastructure it controls, a company with a list of several hundred thousand contacts where saas per-contact pricing has become the largest line in the marketing budget, a team that needs to modify the automation logic itself, not just configure it, and wants source access to do so. Of those, a marketing agency running automation for many clients that cannot pass on per-contact saas pricing at scale and a european university or public body whose data protection position requires contact data to stay on infrastructure it controls are not what Woopra is typically brought in for.

What can Mautic do that Woopra cannot?

Mautic covers Visual campaign builder, Contact management and segmentation, Landing pages and forms, Lead scoring. Woopra covers Real-time analytics, Customer tracking, Segmentation, Automation.

Marketing · head to head

Mautic vs Woopra

Mautic

Marketing

The main open source marketing automation platform, self-hosted and GPL licensed

From: Free
Rated: -

Full review Website

Woopra

Marketing

Real-time customer intelligence platform

From: Free
Rated: -

Full review Website

The short version

Each has a real cost: Mautic mautic depends on reliably scheduled cron jobs to process segments and send campaigns, and a misconfigured or silently failing schedule stops sends without an obvious error, which is the most common way Mautic deployments fail in production.; Woopra the entry Pro plan starts at $999 per month, and no lower or free tier is published
They diverge on capability: Mautic covers Visual campaign builder, Woopra covers Real-time analytics.
Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Mautic and Woopra actually diverge.

Attributes where Mautic and Woopra differ
Attribute	Mautic	Woopra
Pricing model	Open source, no licence fee	freemium
Platforms	Web, Linux, Self-hosted, Docker	Web
Founded	Unknown	2011

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mautic

Visual campaign builder
Contact management and segmentation
Landing pages and forms
Lead scoring
Dynamic web content
Email builder and A/B testing
Self-hosted data control
No feature gating

Only in Woopra

Real-time analytics
Customer tracking
Segmentation
Automation
Salesforce
HubSpot
GDPR
Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Mautic

A marketing agency running automation for many clients that cannot pass on per-contact SaaS pricing at scalenot Woopra
A European university or public body whose data protection position requires contact data to stay on infrastructure it controlsnot Woopra
A company with a list of several hundred thousand contacts where SaaS per-contact pricing has become the largest line in the marketing budgetnot Woopra
A team that needs to modify the automation logic itself, not just configure it, and wants source access to do sonot Woopra

Woopra

Tracking individual customer journeys across web, app and support touchpointsnot Mautic
Product and behavioural analytics with retention and funnel reportsnot Mautic
Triggering downstream actions from customer behaviournot Mautic

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mautic

Mautic depends on reliably scheduled cron jobs to process segments and send campaigns, and a misconfigured or silently failing schedule stops sends without an obvious error, which is the most common way Mautic deployments fail in production.
Email sending is not included: you must arrange, pay for and warm up your own sending infrastructure through Amazon SES, SendGrid or similar, and deliverability problems become entirely your problem with no vendor to escalate to.
Acquia owns the commercial descendant, Campaign Studio, and is the largest contributor, so the loudest commercial interest in the ecosystem benefits from a hosted product rather than from the self-hosted one being easy.
Upgrades between major versions have historically been disruptive, requiring database migrations and plugin compatibility checks, so a neglected instance can become expensive to bring current.
The interface and the reporting are noticeably behind commercial platforms, so marketing teams that came from HubSpot or ActiveCampaign will find everyday tasks slower and will need training.

Woopra

The entry Pro plan starts at $999 per month, and no lower or free tier is published
Single Sign-On requires the Enterprise plan
Data warehouse sync, data governance, organisation-level B2B tracking and the AI prediction features are Enterprise only
Pro is capped at 50 user seats and 2 years of data retention
Dedicated support and onboarding are Enterprise only; Pro gets online support
Enterprise is custom priced with no published rate

Pricing, plan by plan

Mautic

Free

Self-hosted communityFree
- GPL licensed, no licence fee and no contact limits
- All features included, no paid edition
- You provide hosting, database, cron scheduling and email sending
Managed Mautic hosting$undefined/month
- Third-party managed hosting listed by the project
- Updates, backups and cron scheduling handled for you
- Pricing varies by provider and is not set by the project

Woopra

Free

FreeFree
- Real-time analytics
- Basic dashboards

Which should you pick?

Choose Mautic if

You need visual campaign builder.
You want to start without paying.
You work on Web, Linux, Self-hosted, Docker.
You also want contact management and segmentation.

Mautic review

Choose Woopra if

You need real-time analytics.
You want to start without paying.
You also want customer tracking.

Woopra review

Questions people ask

Is Mautic or Woopra better?: Neither clearly leads. Mautic starts at Free and Woopra at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mautic or Woopra?: Mautic starts at Free and Woopra at Free.
Does Mautic or Woopra run on more platforms?: Mautic runs on Web, Linux, Self-hosted, Docker. Woopra runs on Web.
Can I use Mautic for free?: Both have a free tier, so you can try either at no cost before committing.
What is Mautic best used for?: Mautic is most often used for a marketing agency running automation for many clients that cannot pass on per-contact saas pricing at scale, a european university or public body whose data protection position requires contact data to stay on infrastructure it controls, a company with a list of several hundred thousand contacts where saas per-contact pricing has become the largest line in the marketing budget, a team that needs to modify the automation logic itself, not just configure it, and wants source access to do so. Of those, a marketing agency running automation for many clients that cannot pass on per-contact saas pricing at scale and a european university or public body whose data protection position requires contact data to stay on infrastructure it controls are not what Woopra is typically brought in for.
What can Mautic do that Woopra cannot?: Mautic covers Visual campaign builder, Contact management and segmentation, Landing pages and forms, Lead scoring. Woopra covers Real-time analytics, Customer tracking, Segmentation, Automation.

Answered from the vendors’ own pages

Mautic: Is Mautic free?

Yes, GPL licensed with no licence fee and no contact limits. You pay for hosting, email sending and the staff time to maintain it.

Woopra: What is the starting price and how does billing work?

Woopra starts at $999/month for the Pro plan, with the first month free during the 30-day trial. Billing starts in the second month and recurs every 30 days.

Source

Mautic: Does Acquia own Mautic?

Acquia acquired the founding commercial entity in 2019 and sells Campaign Studio built on it, but the Mautic trademark sits with the Open Source Collective and the project is community governed.

Woopra: What happens if I exceed my event quota?

Overage fees apply if you surpass the limit of your plan, though data collection continues.

Source

Mautic: What breaks most often?

Cron scheduling. If segment rebuilding and campaign triggers are not running on schedule, campaigns quietly stop sending with no alert.

Woopra: Can I cancel anytime?

Yes, you may cancel your subscription at any time.

Source

Mautic: Can it handle large contact lists?

Yes, but performance at several hundred thousand contacts depends on database tuning and queue configuration, which is work you must do yourself.

Woopra: How long is my data retained?

Pro plan retains data for 24+ months; Enterprise offers customized data retention for extended periods.

Source

Mautic vs Woopra

Mautic

Woopra

The short version

Where they differ

What each one covers

Only in Mautic

Only in Woopra

What people use each for

Mautic

Woopra

Where each one falls short

Mautic

Woopra

Pricing, plan by plan

Mautic

Woopra

Which should you pick?

Choose Mautic if

Choose Woopra if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Mautic

More on Woopra

Keep looking

Other head to heads