Sales Enablement · head to head
Claap vs Mailshake
Claap
Sales Enablement
Meeting recorder and AI notetaker that writes back to the CRM and gives free seats to people who only need to watch
- From
- Free
- Rated
- -
Mailshake
Sales Enablement
Email outreach and sales engagement software for cold email and multichannel sequences
- From
- $25/month
- Rated
- -
The short version
- Only Claap has a free tier, so it costs nothing to try first.
- Each has a real cost: Claap conversation intelligence depth, coaching analytics and forecasting are thinner than at the large United States revenue intelligence platforms, so a team wanting deal risk scoring will find the analysis shallow.; Mailshake no free trial is offered, unlike some competing outreach tools.
- They diverge on capability: Claap covers Meeting recording, Mailshake covers Automated Email Sequences.
- Prices and features above were last checked on 1 September 2026.
Where they differ
Only the attributes on which Claap and Mailshake actually diverge.
Identical on both: user rating (Not yet rated), category (Sales Enablement).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Claap
- Meeting recording
- AI notes and summaries
- CRM auto-complete
- Free viewer and guest seats
- Async video
- Sales coaching
- Deal collaboration spaces
- Agent gallery
Only in Mailshake
- Automated Email Sequences
- Email Warmup & Verification
- Data Finder
- Unified Inbox
- Power Phone Dialer
- CRM Integrations
- A/B Testing
What people use each for
The jobs each tool is most often brought in to do.
Claap
- A twenty person revenue team where only eight people run customer calls and the rest just need to watch, making per-seat pricing wastefulnot Mailshake
- A European sales organisation that needs call recording with EU data handling and multilingual transcriptionnot Mailshake
- A sales manager who wants CRM fields populated from calls instead of chasing reps for notes every Fridaynot Mailshake
- A distributed team replacing status meetings with recorded async video updates alongside the customer call librarynot Mailshake
Mailshake
- Running cold email outreach campaigns for sales prospectingnot Claap
- Automating multi-step follow-up sequences with A/B testingnot Claap
- Finding and verifying prospect contact data before outreachnot Claap
- Combining email and phone dialing in one outbound workflownot Claap
- Managing agency client outreach across separate billing teamsnot Claap
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Claap
- Conversation intelligence depth, coaching analytics and forecasting are thinner than at the large United States revenue intelligence platforms, so a team wanting deal risk scoring will find the analysis shallow.
- The most useful capabilities including CRM auto-complete and coaching sit on the Pro tier at roughly three times the Starter price, so the cheap entry point is not the price most teams end up paying.
- Advertised rates are annual billing; monthly billing costs materially more, and the published figures do not make that obvious at first glance.
- The integration catalogue is smaller than the incumbents, so a team running a less common CRM or sales engagement tool may have to fall back on manual export.
- As a smaller European vendor it carries fewer enterprise security and compliance references, which slows or blocks procurement at large regulated buyers.
Mailshake
- No free trial is offered, unlike some competing outreach tools.
- The phone dialer and larger data finder credit allotments are only available on the higher-priced Sales Engagement plan.
- Pricing scales per user/email address, which can become costly for larger outbound teams.
- CRM integrations (Salesforce, Pipedrive, HubSpot) are limited to the Email Outreach plan and above, unavailable on Starter.
Pricing, plan by plan
Claap
Free- BasicFree
- Ten videos per user
- Three hundred minutes total
- Free contributor and guest access
- Starter$8/month
- Billed yearly
- AI meeting notes
- Unlimited recording for the licensed contributor
- Pro$24/month
- Billed yearly
- CRM auto-complete
- Sales coaching and scorecards
- Business and Enterprise$undefined/month
- Advanced security and administration
- Custom agent automations
- Dedicated support
Mailshake
$25/month- Starter$25/month
- 1 email address per account
- 1,500 email sends per month
- Unlimited uploaded contacts and campaigns
- Email Outreach$45/month
- 2 email addresses per account
- Unlimited email sends and campaigns
- 50 free data finder credits
- Sales Engagement$85/month
- 10 email addresses per account
- 2,500 free data finder credits
- 5 phone numbers with unlimited North America dialer minutes
- Agency$undefined/month
- Unlimited email addresses
- All Sales Engagement features
- Custom pricing for agencies
Which should you pick?
Choose Claap if
- You need meeting recording.
- You want to start without paying.
- You work on Web, macOS, Windows, Chrome extension.
- You also want ai notes and summaries.
Choose Mailshake if
- You need automated email sequences.
- You work on web.
- You also want email warmup & verification.
Questions people ask
- Is Claap or Mailshake better?
- Neither clearly leads. Claap starts at Free and Mailshake at $25/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Claap or Mailshake?
- Claap has a free tier; the other does not. Paid plans start at Free for Claap and $25/month for Mailshake.
- Does Claap or Mailshake run on more platforms?
- Claap runs on Web, macOS, Windows, Chrome extension. Mailshake runs on web.
- Can I use Claap for free?
- Yes. Claap has a free tier, so you can try it without paying. Mailshake starts at $25/month.
- What is Claap best used for?
- Claap is most often used for a twenty person revenue team where only eight people run customer calls and the rest just need to watch, making per-seat pricing wasteful, a european sales organisation that needs call recording with eu data handling and multilingual transcription, a sales manager who wants crm fields populated from calls instead of chasing reps for notes every friday, a distributed team replacing status meetings with recorded async video updates alongside the customer call library. Of those, a twenty person revenue team where only eight people run customer calls and the rest just need to watch, making per-seat pricing wasteful and a european sales organisation that needs call recording with eu data handling and multilingual transcription are not what Mailshake is typically brought in for.
- What can Claap do that Mailshake cannot?
- Claap covers Meeting recording, AI notes and summaries, CRM auto-complete, Free viewer and guest seats. Mailshake covers Automated Email Sequences, Email Warmup & Verification, Data Finder, Unified Inbox.
Answered from the vendors’ own pages
Claap: Why is Claap cheaper than per-seat competitors?
Because viewers and guests are free. You pay only for contributors who record, which suits teams where most people just consume recordings.
Mailshake: How am I charged for Mailshake?
Billing is paid by the team and based on the number of users purchased. Each user allows one connected mail account, so a 3-user plan enables 3 connected mailboxes.
SourceClaap: What does it cost?
Starter at around eight euros per licence a month and Pro at around twenty four euros, both billed yearly, plus a free Basic tier and quoted Business and Enterprise plans.
Mailshake: Is there a free trial for Mailshake?
No free trial is offered. Instead, Mailshake provides concierge onboarding, deliverability training, and support resources to new customers.
SourceClaap: Does it write to the CRM?
Yes, CRM auto-complete populates deal fields from the call, but it is a Pro tier feature rather than being available on Starter.
Mailshake: Can I cancel my Mailshake subscription at any time?
Yes, subscriptions can be cancelled at any time before the renewal date without additional charges, aside from any outstanding prorated costs.
SourceClaap: Is it suitable for enterprise?
It fits small and mid sized revenue teams best. Large regulated buyers will find fewer compliance references than at the established United States vendors.
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